Regional Marketing Leader, Market Development

Allstate Insurance Company

Houston (TX)

On-site

USD 71,000 - 97,000

Full time

14 days+

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Job summary

National General Holdings Corp. is a member of the Allstate family. The Direct Sales Regional Marketing Manager Associate Manager leads a team of Marketing Development Managers to develop and execute regional marketing strategies that drive sales and growth.

This role oversees the Retail Sales regional marketing plans, has oversight for local marketing budgets, and tracks ROI of marketing spend. This position will have both a direct and dotted line matrix reporting structure that supports the

Qualifications

4 year Bachelor’s Degree (Preferred).
5+ years of experience (Preferred).

Responsibilities

Experience building and leading geographically diverse teams across multiple regions.
Oversees production of monthly marketing communications and shares best practices across regions.
Makes strategic recommendations to Regional leadership for marketing spend based on ROI data.
Tracks and reports on event results and builds a list of events with the best ROI.
Manages key vendor relationships including print, promo, gift cards, and business partners.
Manages advertising/marketing spend to budget and reports on funds allocation.
Supervises MDMs and drives regional marketing plans and growth opportunities.
Develops local marketing strategies to support sales objectives across Retail Sales footprint.