Regional Marketing Field Coordinator

Lennar; Rochester (MN); On-site; USD 27,620 - 34,440; Full time

Benefits offered by this job

Health insurance (Medical, Dental, Vis

401(k) with company match

Paid parental leave

Education assistance

Adoption assistance up to $30,000

Vacation and holidays

Home purchase discounts

Everyone’s Included Day

Job summary

Lennar is seeking a Regional Marketing Field Coordinator to provide field marketing support across communities and coordinate signage, photography, and event logistics. You will work with sales leaders to fulfill collateral requests and ensure accurate QMI materials and MLS listings.

The role requires 0–2 years in marketing coordination, strong organization, and proficiency with MS Office, MLS, Canva, and Airtable. Weekly travel within the division is expected.

Qualifications

• Bachelor of Science or Arts degree or equivalent preferred; high school diploma or GED required.
• 0–2 years of experience required.
• Proven work experience as a Marketing Coordinator.
• Computer skills and competencies are required.
• Strong organizational and time‑management skills; able to manage multiple deadlines across various job types.
• Knowledge of Microsoft Office applications is required.
• Excellent communication and interpersonal skills; able to build effective partnerships internally and with sales teams.
• Resourceful and solution‑oriented.
• Comfortable with digital tools and platforms such as MLS, Canva, Airtable.
• Experience in homebuilding, real estate, or consumer‑facing industries is a plus.
• Travel: weekly community‑level travel within assigned division/market.

Responsibilities

• Serve as the primary marketing resource for Sales leaders and NHCs in the field.
• Fulfill NHC requests for flyers and collateral to support sales activity.
• Support Quick Move-In (QMI) homes with accurate signage, post and monitor MLS listings, and oversee community photography.
• Oversee exterior and interior color selection updates.
• Coordinate, track, and maintain signage inventory across assigned divisions.
• Partner with approved signage vendors for installs, removals, and updates.
• Manage and organize the marketing closet with current branded materials.
• Plan and execute on‑site logistics for local marketing events including grand openings, broker events, sales promotions, and open house weekends.
• Support national and regional campaign rollouts at the local community level.
• Oversee community launch execution, including WHC office set‑up in partnership with regional and national merchandising teams, Self‑Guided Tour (SGT) install/removal, and basic office systems.
• Support regional content teams with photography requests of homes, models, local area, testimonial and lifestyle photography as necessary.
• Act as a liaison between sales, operations, and the regional marketing team to ensure flawless execution.

Skills

Marketing coordination

Organizational skills

Communication skills

Time management

Microsoft Office

Education

Bachelor's degree or equivalent

High school diploma or GED

Tools

MLS

Canva

Airtable

Job description

Regional Marketing Field Coordinator

We are Lennar – one of the nation’s leading homebuilders dedicated to building quality homes and providing exceptional customer service. Lennar is a Fortune 500 company and consistently ranked among the top homebuilders in the United States.

Responsibilities

• Serve as the primary marketing resource for Sales leaders and NHCs in the field.
• Fulfill NHC requests for flyers and collateral to support sales activity.
• Support Quick Move-In (QMI) homes with accurate signage, post and monitor MLS listings, and oversee community photography.
• Oversee exterior and interior color selection updates.
• Coordinate, track, and maintain signage inventory across assigned divisions.
• Partner with approved signage vendors for installs, removals, and updates.
• Manage and organize the marketing closet with current branded materials.
• Plan and execute on‑site logistics for local marketing events including grand openings, broker events, sales promotions, and open house weekends.
• Support national and regional campaign rollouts at the local community level.
• Oversee community launch execution, including WHC office set‑up in partnership with regional and national merchandising teams, Self‑Guided Tour (SGT) install/removal, and basic office systems.
• Support regional content teams with photography requests of homes, models, local area, testimonial and lifestyle photography as necessary.
• Act as a liaison between sales, operations, and the regional marketing team to ensure flawless execution.

Qualifications

• Bachelor of Science or Arts degree or equivalent preferred; high school diploma or GED required.
• 0–2 years of experience required.
• Proven work experience as a Marketing Coordinator.
• Computer skills and competencies are required.
• Strong organizational and time‑management skills; able to manage multiple deadlines across various job types.
• Knowledge of Microsoft Office applications is required.
• Excellent communication and interpersonal skills; able to build effective partnerships internally and with sales teams.
• Resourceful and solution‑oriented.
• Comfortable with digital tools and platforms such as MLS, Canva, Airtable.
• Experience in homebuilding, real estate, or consumer‑facing industries is a plus.
• Travel: weekly community‑level travel within assigned division/market.

Tools & Resources

During employment, you may be required to use, download, or access certain company‑approved tools, programs, applications, or systems, including apps designed for customer engagement, operational efficiency, data analysis, AI tools, and other business functions.

Physical & Site Presence Requirements

Regular in‑person attendance at company communities, job sites, and offices during regular work hours is essential. Requires the ability to work more than eight hours per day in the confined quarters of a construction trailer, operate a motor vehicle, read plans, climb stairs and ladders, bend, stoop, reach, lift, move and/or carry equipment that may be in excess of 50 pounds. The job may require occasional operation of construction equipment.

Compensation & Benefits

Base pay ranges from $20.05 to $25 per hour, subject to adjustment based on qualifications and geographic differences. This position may be eligible for bonuses and commissions. Benefits include health insurance (Medical, Dental, Vision), 401(k) with company match up to 5%, Paid Parental Leave, Associate Assistance Plan, Education Assistance Program, Adoption Assistance up to $30,000, up to three weeks vacation annually, holiday, sick leave, personal day policies, New Hire Referral Bonus Program, Home Purchase Discounts, and Everyone’s Included Day.

Life at Lennar

Lennar fosters a supportive environment with a range of benefits designed to enhance well‑being and professional growth. Employees have access to robust health insurance plans, 401(k) with match, paid parental leave, assistance plans, education, adoption assistance, vacation, and various incentives.

EEO Statement

Lennar is an equal‑opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.