Regional Marketing Director Cardiovascular (NY/PHL)

Bayer (Schweiz) AG; Hartford (CT); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Bayer seeks an Associate Director of Regional Marketing to drive cardiovascular-renal programs in New York and Philadelphia. This field-based role focuses on TL engagement, congress leadership, speaker bureau management, and regional program execution with up to 50% travel.

Candidates should have 5–7 years in pharma/biotech with strong customer-facing and strategic marketing capabilities, plus cardiovascular experience and cross-functional leadership.

Qualifications

• Bachelor's degree and clean driving record.
• 5-7 years in pharma/biotech with at least 2 years in a customer-facing role.
• 2 years' experience in the cardiovascular therapeutic area.
• Proven sales, customer-facing success and/or project management.
• Ability to work cross-functionally and take ownership with minimal supervision.

Responsibilities

• Engage and develop Thought Leaders to drive regional brand impact.
• Lead Congresses, regional conventions and speaker bureau activities.
• Coordinate local marketing initiatives and tailor materials to the region.
• Generate insights to inform national strategy and optimize marketing spend.
• Collaborate with AGMs, account directors and external partners to deliver programs.

Skills

Relationship management

Cross-functional collaboration

Project management

Strategic thinking

Education

Bachelor's degree

Driver's license

Tools

CRM software

Salesforce

Job description

Bayer seeks an Associate Director of Regional Marketing to drive cardiovascular-renal programs in New York and Philadelphia. This field-based role focuses on TL engagement, congress leadership, speaker bureau management, and regional program execution with up to 50% travel.

Candidates should have 5–7 years in pharma/biotech with strong customer-facing and strategic marketing capabilities, plus cardiovascular experience and cross-functional leadership.