Regional Marketing Director Americas

Thales Avionics, Inc. (IFE); Orlando (FL); Hybrid; USD 165,000 - 312,000; Full time

Benefits offered by this job

Health benefits

Retirement plan

Paid time off

Life insurance

Job summary

Thales is seeking a Regional Marketing Director for the Americas to translate global marketing strategy into actionable regional initiatives that drive growth, competitiveness, and strong customer engagement across the Americas airline market.

This role acts as the strategic bridge between regional customers and global Marketing and Product teams, ensuring regional insights shape product positioning, segmentation, pricing strategy, and go-to-market execution for Thales IFE solutions, with a

Qualifications

• 10+ years of experience in B2B marketing.
• Strong digital acumen with cloud technologies and SaaS models.
• Ability to effectively interact with C-level in matrix, global organization.
• Aviation industry experience preferred.

Responsibilities

• Lead regional insights and contribute to global marketing strategy.
• Lead all regional marketing activities to support customer success pursuits.
• Build regional engagement plans with Customer Success and key accounts.
• Act as regional IFE product expert and liaison for Product Marketing.

Skills

B2B marketing

Digital marketing

C-level engagement

Job description

Location: Orlando, United States of AmericaThales people architect solutions that enable two-thirds of planes to take off and land safely. We create in-flight entertainment systems that engross 50 million fliers every year and we develop the avionics that control the world’s largest commercial aircrafts. Our simulators train the next generation of pilots for fighter jets, transporters and search and rescue helicopters. And, together, each and every member of our aerospace team makes a difference.When you rely on airlines to connect you in flight, you rely on Thales. In an increasingly fast paced world, we make the unpredictable, predictable by connecting and entertain passengers to make your life better. Combining a diversity of talents, we master the decisive moments that matter to passengers and airlines. Whatever it takes.

Regional Marketing Director - Americas

Orlando, Florida, USA (Hybrid)

Position Summary

Thales is seeking a Regional Marketing Director. The Regional Marketing Director is responsible for translating global marketing strategy into actionable regional initiatives that drive growth, competitiveness, and strong customer engagement across the Americas airline market.

This role acts as the strategic bridge between regional customers and global Marketing and Product teams, ensuring regional insights shape product positioning, segmentation, pricing strategy, and go-to-market execution for Thales IFE (In-Flight Entertainment) solutions.

Key Areas of Responsibility

• Lead regional insights/CMI, in contribution to global marketing and product strategy
  • Monitor regional airline trends and competitive dynamics
  • Capture regional airlines needs through direct engagement and market analysis
  • Leverage regional digital analytics and usage data to understand passengers’ behaviors and engagement trends
  • Deliver consolidated regional insights in bi-monthly reviews with Global CMI and Product Marketing teams
  • Contribute to global segmentation, pricing, and product roadmap discussions with regional inputs
  • Identify local partnership opportunities with Product Management
• Lead all regional marketing activities, in support of customer success pursuits
  • Build and activate engagement plans with Customer Success for key priority target accounts/opportunities
  • Partner with Customer Success to build TVO analyses
  • Act as regional IFE product expert and primary liaison for Product Marketing
  • Adapt global marketing materials and demos for regional pursuits
  • Leverage regional market insights and data to shape regional narrative
  • Conduct product presentations and pitches at regional industry events
  • Build senior-level relationships (C-level) as needed with regional customers, partners, and potential technology providers.

Minimum Qualifications

• 10 years of experience in B2B marketing
• Strong digital acumen with good understanding of cloud technologies and SaaS models
• Ability to effectively interact with C-level in matrix, global organization.
• Commercially astute with the ability to translate market insights into actionable strategies.
• Experience in the Aviation industry (airline, OEM or consulting)

Special Position Requirements

• Applicants must be legally authorized to work in the United States for any employer at the time of hire. This position is not eligible for visa sponsorship or for assuming sponsorship of an employment visa now or in the future.
• The position will require significant flexibility in working hours (Head Office based in Irvine, US) and frequent travels (30% of time) both regional and towards our Irvine Head Office.

This position will require successfully completing a post-offer background check. Qualified candidates with (a) criminal history will be considered and are not automatically disqualified, consistent with federal law, state law, and local ordinances.

Thales champions inclusion and we believe diversity strengthens the fabric of our culture. Thales is an Equal Opportunity Employer, including disability/veterans.

If you need an accommodation or assistance in order to apply for a position with Thales, please contact us at [e-mail].

The reference Total Target Compensation (TTC) market range for this position, inclusive of annual base salary and the variable compensation target, is between

Total Target Cash (TTC) 164,500.00 - 312,054.00 USD Annual

(For Internal candidate, if you need more information, please raise HR request through MyThales)

Thales provides an extensive benefits program for all full-time employees working 30 or more hours per week and their eligible dependents, including the following:

• Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance
• Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period
• Company paid holidays and Paid Time Off
• Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program