Regional Marketing Director

Personal Healthcare Management LLC; City of Plattsburgh (NY); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Health insurance

Paid time off

Job summary

Personal Healthcare Management LLC in Central New York seeks a Regional Marketing Director to oversee marketing and census development for our nursing homes. The ideal candidate will have a strong background in healthcare marketing, with established relationships with hospitals and a proven track record of growing census.

You will lead local marketing teams, collaborate with facility leaders, and represent the organization at community events.

Qualifications

• 2–3 years of healthcare marketing experience preferred in long-term care.
• Proven ability to grow census and occupancy through strategic marketing.
• Strong network with hospitals and referral sources in the Buffalo area.

Responsibilities

• Develop and implement marketing plans to increase census and occupancy across multiple nursing homes.
• Establish and maintain relationships with hospitals, physicians and providers to drive referrals.
• Analyze market trends and identify growth opportunities.
• Collaborate with facility administrators and marketing teams on cohesive strategies.
• Monitor campaign performance and adjust tactics as needed.
• Represent the organization at industry events and community outreach programs.
• Provide leadership and support to local marketing teams to achieve census goals.

Skills

Healthcare marketing

Census growth

Relationship building

Leadership

Travel willingness

Job description

Regional Marketing Director - Nursing Homes Central New York Area

Full-Time

A leading provider of long-term care and rehabilitation services, dedicated to enhancing the quality of life for the residents. The facilities are committed to providing compassionate and comprehensive care, looking for a dynamic Regional Marketing Director to join the team and drive census growth across our nursing homes in the Central New York area.

Job Description

Seeking an experienced and results-driven Regional Marketing Director to oversee the marketing and census development efforts for our nursing homes in the Central New York area. The ideal candidate will have a strong background in healthcare marketing, with established relationships with hospitals and a proven track record of successfully growing census.

Responsibilities

• Develop and implement strategic marketing plans to increase census and occupancy rates across multiple nursing homes.


• Establish and maintain strong relationships with hospitals, physicians, and other healthcare providers to drive referrals and admissions.


• Analyze market trends and identify opportunities for growth and expansion.


• Collaborate with facility administrators and marketing teams to ensure cohesive and effective marketing strategies.


• Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed.


• Represent the organization at industry events, conferences, and community outreach programs.


• Provide leadership and support to local marketing teams to achieve targeted census goals.

Qualifications

• Minimum of 2-3 years of experience in healthcare marketing, preferably in the long-term care or nursing home industry.


• Proven success in developing and executing marketing strategies that drive census growth.


• Strong network of relationships with hospitals, healthcare providers, and referral sources in the Buffalo area.


• Excellent communication, interpersonal, and leadership skills.


• Ability to travel within the region as needed.

What We Offer

• Competitive salary


• Comprehensive benefits package including health, dental, vision Opportunities for professional development and career advancement - A supportive and collaborative work environment

Work Location

Multiple Locations

Equal Opportunity Employer

Benefits

• 401(k)


• Dental insurance


• Health insurance


• Paid time off

ACKNOWLEDGEMENT

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. All pay rates and bonuses are paid and/ or awarded to employees based on the facilities policy and/ or the CBA, depending on the position.

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