Regional Key Customer Marketing (Central) Associate Director

Legend Biotech; Arizona (TX); On-site; USD 130,000 - 180,000; Full time

Job summary

A leading biotech company seeks a Regional Key Customer Marketing Associate Director to enhance thought leader engagement strategies in the West Region. This field-based role requires extensive experience in pharma marketing, particularly in oncology, and focuses on collaboration with key stakeholders to drive brand strategy. The ideal candidate will possess strong relationship-building skills and a proven track record in managing complex projects autonomously.

Qualifications

• 10+ years in pharma/biologics sales, marketing, or medical engagement.
• At least 4 years of experience in Multiple Myeloma, Cell Therapy, or Oncology.
• Prior KCM experience preferred.

Responsibilities

• Identify and maintain relationships with thought leaders and key customers.
• Plan and execute thought leader engagements at conferences.
• Collaborate with field commercial team on engagement strategies.

Skills

Relationship Building

Communication

Planning

Collaboration

Education

Bachelor’s degree in a related field

Advanced degrees (MD, PharmD, PhD) preferred

Job description

Regional Key Customer Marketing (Central) Associate Director

Legend Biotech is seeking a Regional Key Customer Marketing (Central) Associate Director as part of the Commercial team, based in (but not limited to) AZ, IL, or TX.

Role Overview

The Regional Key Customer Marketer (KCM) AD for Multiple Myeloma/CAR-T will lead the development, planning, and execution of thought leader engagement strategies for the West Region, ensuring alignment with brand strategy. This is a field-based marketing role (non-sales), working closely with national and regional thought leaders and key customers. Focus areas include thought leader engagement, executive encounter management, and liaising with marketing, all within regulatory and legal guidelines.

The KCM collaborates closely with other field professionals and home office colleagues in Marketing, Medical Affairs, Sales, and Market Access. Critical success behaviors include collaboration, communication, planning, relationship building, and tactical execution with timely feedback.

Key Responsibilities

• Identify, profile, cultivate, and maintain relationships with thought leaders and key customers at academic and large community institutions.
• Plan and execute thought leader and key customer engagements at conferences and other venues.
• Translate engagements into insights to inform strategies and tactics.
• Lead specific KCM initiatives supporting the brand strategy.
• Collaborate with the field commercial team and external partners like Johnson & Johnson on engagement strategies.
• Identify opportunities for peer-to-peer initiatives and speaker programs.
• Partner with Insights & Analytics to understand regional treatment patterns.
• Provide insight reports to leadership as needed.
• Assist with execution of commercial contracts when required.

Requirements

• Bachelor’s degree in a related field; advanced degrees (MD, PharmD, PhD) preferred.
• 10+ years in pharma/biologics sales, marketing, or medical engagement with thought leaders.
• At least 4 years of experience in Multiple Myeloma, Cell Therapy, or Oncology.
• Prior KCM experience is preferred.
• Strong relationship-building skills and ability to work cross-functionally.
• Valid driver’s license and ability to travel 75-85%.
• Compliance with regulatory and legal standards.
• Excellent communication skills and ability to manage multiple projects autonomously.

Legend Biotech is an equal opportunity employer committed to diversity and inclusion. We maintain a drug-free workplace.