Regional Immunoassay Marketing Lead - AI-Driven Growth

BioLegend, Inc.; Boston (MA); Remote; USD 95,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401k with company match

Paid time off

Parental benefits

Job summary

Revvity is seeking a Reagents Regional Marketing Lead to drive strategic marketing plans for the Immunoassay Reagents portfolio and to collaborate with Sales and cross-functional teams in the United States and Canada. The role focuses on regional demand generation, campaign execution, and VOC-driven optimization to maximize revenue opportunities.

The candidate will lead AI-enabled pilots, coordinate with Strategic Marketing, Content & Messaging, and Sales, and ensure alignment with regional

Qualifications

• Bachelor's degree in a life science discipline or marketing field.
• Minimum 5 years of scientific marketing experience.
• 2–3 years of Reagents experience.

Responsibilities

• Represent regional Sales needs in annual and ongoing planning with upstream Strategic Marketing and Content & Messaging teams.
• Lead execution of regional marketing campaigns tailored to local market needs and sales priorities.
• Plan and run AI-based marketing pilot initiatives to increase speed to market and improve conversion rates.
• Gather regional VOC feedback and incorporate insights into planning, strategy, and communications.
• Collaborate with Sales to ensure timely follow-up on marketing-generated leads and optimize channel mix.

Skills

Strategic marketing

Campaign management

Lead generation

ABM

Digital marketing

Cross-functional collaboration

Data-driven decisions

Communication

Education

Bachelor's degree in life sciences or marketing

Advanced degree preferred

Tools

CRM

Marketing automation

Analytics platforms

Job description

Revvity is seeking a Reagents Regional Marketing Lead to drive strategic marketing plans for the Immunoassay Reagents portfolio and to collaborate with Sales and cross-functional teams in the United States and Canada. The role focuses on regional demand generation, campaign execution, and VOC-driven optimization to maximize revenue opportunities.

The candidate will lead AI-enabled pilots, coordinate with Strategic Marketing, Content & Messaging, and Sales, and ensure alignment with regional