Regional Head of Experiential Events & Partnerships

Bloomingdale's; Los Angeles (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Bloomingdale's in Los Angeles seeks a Senior Manager, Special Events to lead regional experiential marketing, translating enterprise campaigns into in-store experiences that drive engagement and sales.

Partner with Regional Leadership and cross-functional teams to identify opportunities, grow the events program, and expand partnerships with sponsors and community groups, elevating the Bloomingdale's brand in the market.

Qualifications

• Bachelor's Degree required.
• 5+ years of related experience in events/marketing.
• Strong communication and leadership skills.

Responsibilities

• Owns the regional event and experiential marketing strategy and end-to-end execution.
• Develops and executes a regional event growth strategy with VP and GMs.
• Serves as strategic partner to cross-functional leaders to drive customer acquisition, retention, and loyalty initiatives.
• Leads and develops the regional event function and coaches the Event Coordinator.
• Expands impact via sponsorships, brand collaborations, and community partnerships.
• Acts as the regional ambassador for the brand with external partners and stakeholders.

Skills

Leadership

Strategic thinking

Communication

Cross-functional collaboration

Education

Bachelor's Degree

Job description

Bloomingdale's in Los Angeles seeks a Senior Manager, Special Events to lead regional experiential marketing, translating enterprise campaigns into in-store experiences that drive engagement and sales.

Partner with Regional Leadership and cross-functional teams to identify opportunities, grow the events program, and expand partnerships with sponsors and community groups, elevating the Bloomingdale's brand in the market.