Regional Growth Marketing Manager

Nearmap; Lehi (UT); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

YOU Days

Volunteer Days

Nearmap Days

Parental leave

Health insurance discount

Tech allowance

Nearmap subscription

Job summary

Nearmap is seeking a strategic Regional Marketing Manager to lead field marketing for the North American insurance vertical, owning in-market pipeline for carriers, MGAs, and insurtechs across NA. You’ll drive inbound demand, accelerate deals, and run ABM programs with regional adaptation and strong cross-functional partnership.

The role requires 6–8 years in B2B SaaS field marketing, deep insurance industry knowledge, and proven ABX execution.

Qualifications

• 6–8 years in field marketing, ABX, or demand generation in a B2B SaaS or technology company.
• Insurance industry knowledge — an understanding of how carriers, MGAs, or insurtech companies operate, who the buyers are, and how decisions get made.
• A revenue-oriented mindset: you think in pipeline, deal velocity, and account engagement, not programs and impressions.
• Strong ABX execution experience, including account-targeted programs, cluster playbooks with sales, and joint pipeline accountability.
• Deep sales partnership experience working alongside enterprise Account Executive teams, with credibility among sales leadership.
• Sharp judgment on account prioritization in a concentrated buyer universe, focusing effort where the return is greatest.
• Proficiency with Salesforce, Marketo or HubSpot, and 6Sense, with comfort using intent data and CRM signals to prioritize and activate

Responsibilities

• Translate global Insurance campaign programs into in-market execution, adapting messaging, content, timing, and account prioritization for NA insurance buyers.
• Activate and focus programs built by the Global Campaign Manager for Insurance for NA accounts and buying moments, rather than rebuilding from scratch.
• Identify where global programs need regional adaptation — a locally relevant carrier case study, a claims-specific message, or a different program sequence — and close those gaps.
• Maintain a clear view of what’s in-market and what’s performing, and move fast when something isn’t working.
• Build and run account-targeted programs for high-priority insurance account clusters using the ATM (1:Few) model, with clusters defined around carrier type, lines of business, use case fit, and competitive situation.
• Develop cluster playbooks with the Insurance Sales team covering target accounts, buying committee personas (underwriting, claims, risk, technology), plays, and shared pipeline targets.
• Run 1:1 ABM programs for the most strategic insurance accounts, coordinated with Account Executives and mapped to the buying committee, with joint pipeline targets and a review cadence.
• Activate on 6Sense intent signals with your Account Executive pod when accounts surge on insurance intelligence or property data keywords.
• Partner with Insurance Sales leadership as a peer — attend pipeline reviews, know the named accounts, and build programs that unblock stalled deals.
• Align BDR/SDR sequencing with campaign activity and intent signals so outbound is timed to when accounts are in-market.
• Bring field intelligence back to the Global Campaign Manager and Portfolio Marketing on what insurance buyers are asking and where the message needs to change.
• Build a strong Nearmap presence within the insurance buyer community through industry events, executive programs, and relationships with key associations and influencers
• Define the ABX event strategy for NA Insurance, including which events to anchor, which accounts to target, and the pipeline objective for each
• Brief Events Managers on target accounts, attendee goals, and messaging priorities
• Own pre-event ABX activation and post-event pipeline follow-through, measuring results against account-level targets
• Track macro trends in property insurance — CAT risk, climate, underwriting profitability, and claims transformation — and how they shape buyer priorities
• Track competitor activity and positioning in the insurance segment, and surface where Nearmap can differentiate
• Report field insights regularly to the Global Campaign Manager and Portfolio Marketing as inputs to global strategy

Skills

Field marketing

ABX execution

Sales partnership

Account-based marketing

CRM proficiency

Strategic thinking

Tools

Salesforce

Marketo

HubSpot

6Sense

Job description

Property intelligence is reshaping how the world understands the built environment, and Nearmap is driving that. We put powerful aerial imagery, AI-driven analytics, and geospatial tools into the hands of the people who plan, build, insure, and govern the places we all live and work. Our technology turns property uncertainty into decisive action, and our culture brings out the best in the people who build it.

We move fast, we care about craft, and we're proud of what we're building. If you're energized by turning hard problems into real-world impact, we'd love to meet you.

The sky's not the limit at Nearmap

Property intelligence is reshaping how the world understands the built environment, and Nearmap is driving that. We put powerful aerial imagery, AI-driven analytics, and geospatial tools into the hands of the people who plan, build, insure, and govern the places we all live and work. Our technology turns property uncertainty into decisive action, and our culture brings out the best in the people who build it.

We move fast, we care about craft, and we're proud of what we're building. If you're energized by turning hard problems into real-world impact, we'd love to meet you.

Job Description

We’re looking for a strategic and relationship-driven Regional Marketing Manager to lead field marketing for our North American insurance segment — Nearmap’s largest and highest-growth vertical. You’ll own the in-market pipeline for insurance carriers, MGAs, and insurtech companies across NA, generating inbound demand, accelerating deals already in the funnel, and running account-targeted programs against the accounts where Nearmap has the greatest opportunity. Insurance is a complex, relationship-driven vertical with long sales cycles, multi-stakeholder buying committees, and a buyer community that talks to each other, so you’ll need a real understanding of how carriers, MGAs, and insurtechs buy, and who holds influence across underwriting, claims, risk, and technology functions. Partnering with regional Insurance Sales leadership as a peer, you’ll activate global campaign programs in-market and run account-based marketing (ABX) motions that support both new logo acquisition and expansion within existing accounts. If you’re energized by building pipeline in a high-stakes vertical and want to own the intersection of sales and marketing, this is the role for you.

• Translate global Insurance campaign programs into in-market execution, adapting messaging, content, timing, and account prioritization for NA insurance buyers
• Activate and focus programs built by the Global Campaign Manager for Insurance for NA accounts and buying moments, rather than rebuilding from scratch
• Identify where global programs need regional adaptation — a locally relevant carrier case study, a claims-specific message, or a different program sequence — and close those gaps
• Maintain a clear view of what’s in-market and what’s performing, and move fast when something isn’t working
• Build and run account-targeted programs for high-priority insurance account clusters using the ATM (1:Few) model, with clusters defined around carrier type, lines of business, use case fit, and competitive situation
• Develop cluster playbooks with the Insurance Sales team covering target accounts, buying committee personas (underwriting, claims, risk, technology), plays, and shared pipeline targets
• Run 1:1 ABM programs for the most strategic insurance accounts, coordinated with Account Executives and mapped to the buying committee, with joint pipeline targets and a review cadence
• Activate on 6Sense intent signals with your Account Executive pod when accounts surge on insurance intelligence or property data keywords
• Partner with Insurance Sales leadership as a peer — attend pipeline reviews, know the named accounts, and build programs that unblock stalled deals
• Align BDR/SDR sequencing with campaign activity and intent signals so outbound is timed to when accounts are in-market
• Bring field intelligence back to the Global Campaign Manager and Portfolio Marketing on what insurance buyers are asking and where the message needs to change
• Build a strong Nearmap presence within the insurance buyer community through industry events, executive programs, and relationships with key associations and influencers
• Define the ABX event strategy for NA Insurance, including which events to anchor, which accounts to target, and the pipeline objective for each
• Brief Events Managers on target accounts, attendee goals, and messaging priorities
• Own pre-event ABX activation and post-event pipeline follow-through, measuring results against account-level targets
• Track macro trends in property insurance — CAT risk, climate, underwriting profitability, and claims transformation — and how they shape buyer priorities
• Track competitor activity and positioning in the insurance segment, and surface where Nearmap can differentiate
• Report field insights regularly to the Global Campaign Manager and Portfolio Marketing as inputs to global strategy

Qualifications

• 6–8 years in field marketing, ABX, or demand generation in a B2B SaaS or technology company, with a track record of pipeline contribution
• Insurance industry knowledge — an understanding of how carriers, MGAs, or insurtech companies operate, who the buyers are, and how decisions get made
• A revenue-oriented mindset: you think in pipeline, deal velocity, and account engagement, not programs and impressions
• Strong ABX execution experience, including account-targeted programs, cluster playbooks with sales, and joint pipeline accountability
• Deep sales partnership experience working alongside enterprise Account Executive teams, with credibility among sales leadership
• Sharp judgment on account prioritization in a concentrated buyer universe, focusing effort where the return is greatest
• Proficiency with Salesforce, Marketo or HubSpot, and 6Sense, with comfort using intent data and CRM signals to prioritize and activate

Preferred Qualifications

• Marketing experience within insurance, insurtech, or adjacent financial services

Additional Information

Why you'll love working at Nearmap

We’re a SaaS company, with proprietary hardware and software that’s continuously advancing through our commitment to innovation. The sky’s the limit when it comes to what we can and plan to do for our customers. Our imagery is just the starting point. Our impact comes from our people, applying complex analysis, interpretation and artificial intelligence that opens up all sorts of possibilities for our customers.

We move fast and work smart; often wearing multiple hats. We adapted to remote working with ease and are continually looking at ways to improve. We’re proud of our inclusive, supportive culture, and maintain a safe environment where everyone feels a sense of belonging and can be themselves.

• Quarterly YOU Days: four additional days off per year for anything YOU
• Paid Volunteer Days: two and a half days per year
• Nearmap Days: additional days off after every two years of service
• Generous parental leave policies for growing families
• Access to Private Health Insurance corporate discounts
• Tech & Wellbeing allowance
• A Nearmap subscription of course!

With us, you can map your career, and see where our journey might take you.

With so much complex and interesting work to be challenged and inspired by, you might be surprised by the pathways you find. We’ve got so much more to share with you.