Regional Field Marketing Manager — Brand Activator

Celsius; Miami (FL); Hybrid; USD 60,000 - 70,000; Full time

Benefits offered by this job

Medical benefits

Disability insurance

Life insurance

Vacation days

Company holidays

401(k) match

Identity theft protection

Job summary

Celsius Holdings, Inc. is seeking a Field Marketing Manager to be the face of CELSIUS® or ALANI NU® on the ground, driving awareness, trials and conversions across your region. You will activate national strategies through impactful local experiences that connect with consumers and energize retail.

You’ll lead a team, build community presence, and manage regional programs with strong execution, travel within the assigned markets, and a drive for measurable ROI.

Qualifications

• 5+ years in grassroots and brand marketing, preferably in CPG, food or beverage.
• 3+ years in team management or field leadership.
• Bachelor’s degree preferred.
• Strong background in community engagement and events.
• Ability to lead cross-functional priorities and work under pressure.

Responsibilities

• Implement 360° marketing campaigns aligned with national goals and regional sales strategies.
• Build partnerships with local influencers, community leaders, and media outlets.
• Develop and manage local sponsorships and sampling opportunities.
• Lead high-impact consumer activations and events; measure performance to optimize ROI.
• Recruit, train, and lead a team of part-time Brand Ambassadors.
• Collaborate with Sales and distributor teams to support in-store visibility and retail success.
• Manage regional marketing budgets, product forecasting, and campaign reporting.
• Oversee operational logistics, including warehouse space, product inventory, and company vehicle use.
• Coordinate with Finance to process invoices and manage expenses.
• Support broader marketing and sales initiatives as needed.

Skills

Field marketing

Team leadership

Relationship building

Event marketing

Education

Bachelor's degree

Job description

Celsius Holdings, Inc. is seeking a Field Marketing Manager to be the face of CELSIUS® or ALANI NU® on the ground, driving awareness, trials and conversions across your region. You will activate national strategies through impactful local experiences that connect with consumers and energize retail.

You’ll lead a team, build community presence, and manage regional programs with strong execution, travel within the assigned markets, and a drive for measurable ROI.