Field Marketing Manager (Celsius and Alani Nu)

Celsius; New York (NY); Hybrid; USD 60,000 - 70,000; Full time

Benefits offered by this job

Medical, dental & vision

Disability insurance

Life insurance

Paid time off (10 days)

Company holidays (11)

401(k) with match

Identity theft protection

Legal services

Job summary

Celsius Holdings, Inc. is seeking a Field Marketing Manager to represent CELSIUS and ALANI NU brands in designated markets. You will drive awareness, trial and conversions through local experiences, aligning with national strategies and leading a regional team of Brand Ambassadors.

Responsibilities include partnerships with influencers, sponsorships, events, and ROI measurement. Travel within the region and a valid US driver’s license required; this is a full-time, field-based role.

Qualifications

• 5+ years in grassroots and brand marketing, preferably in CPG, food, or beverage
• 3+ years in team management or field leadership
• Bachelor's degree preferred
• Strong background in community engagement, event marketing, and project management
• Experience with regional events and cultural moments that drive brand relevance
• Ability to lead teams, manage cross-functional priorities, and deliver under pressure
• Self-motivated with excellent organizational and problem-solving skills

Responsibilities

• Implement 360° marketing campaigns aligned with national goals and regional sales strategies
• Build partnerships with local influencers, community leaders, and media outlets
• Develop and manage local sponsorships and sampling opportunities
• Lead high-impact consumer activations and events; measure performance to optimize ROI
• Recruit, train, and lead a team of part-time Brand Ambassadors
• Collaborate with Sales and distributor teams to support in-store visibility and retail success
• Manage regional marketing budgets, product forecasting, and campaign reporting
• Oversee operational logistics, including warehouse space, product inventory, and company vehicle use
• Coordinate with Finance to process invoices and manage expenses
• Support broader marketing and sales initiatives as needed
• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

Skills

Grassroots marketing

Brand marketing

Team leadership

Project management

Communication skills

Travel willingness

Education

Bachelor's degree preferred

Job description

Ifyou’rereading this on your way from 5am spin class to festival fast-pass,you’reCELSIUS®— an everyday hustler with the essential energy to aimhigh, andgo the extra mile wherever your goals take you.

Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,”you’reALANI NU®— confident, colorful, and bringing main-character energy to every moment.

SoCal in your soul, attitude in your stride. If gravitydoesn’tstop you and “impossible” sounds more like “dare you,”you’reROCKSTAR®— a born rebel, raising the bar with mind-body energy and zero compromise.

---

Together,we’reCelsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team.

At Celsius, we pride ourselves on empowering our people. Every employeehasa stakein our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.

Andwe’reon our way to building something bigger: a category where energyisn’tjust consumed,it’slived—where performance meets personality, brand becomes community, and every can crack sparks a statement.

This is the future of modern energy. This is Celsius.

Ready to take your career to the next level? Join our team and redefine what it means to be energized.

Field-Based: Remote; role requires presence in assigned market.

This is a driving position. A valid U.S. Driver’s License required; applicants must pass an MVR (Motor Vehicle Record) screening.

People Management Responsibilities: Yes

Role Type: Full-Time

Salary Range: $60-$70k

Position Overview

As the Field Marketing Manager, you’ll be the face of the CELSIUS® or ALANI NU® brand on the ground, driving awareness, trial, and conversion across your region. This is your opportunity to activate national marketing strategies through impactful local experiences that connect with consumers and energize retail. You’ll bring leadership, creativity, and a passion for building community through smart, scalable field programs.

This position is available in the following markets:

• Miami, FL - CELSIUS® or ALANI NU®
• Dallas, TX - CELSIUS® ONLY
• New York City Metro - CELSIUS® ONLY
• Denver, CO - CELSIUS® ONLY
• Orlando, FL - CELSIUS® ONLY

• Experience: 5+ years in grassroots and brand marketing, preferably in CPG, food, or beverage; 3+ years in team management or field leadership
• Education: Bachelor's degree preferred
• Strong background in community engagement, event marketing, and project management
• Familiarity with regional events and cultural moments that drive brand relevance
• Demonstrated ability to lead teams, manage cross-functional priorities, and deliver under pressure
• Self-motivated with excellent organizational and problem-solving skills
• Strong interpersonal and communication skills
• Comfortable working independently and collaboratively in a dynamic environment
• Willingness to travel within the assigned region
• Valid U.S. driver’s license
• Physically able to lift up to 25 lbs and stand for extended periods

Key Responsibilities

• Implement 360° marketing campaigns aligned with national goals and regional sales strategies
• Build partnerships with local influencers, community leaders, and media outlets
• Develop and manage local sponsorships and sampling opportunities
• Lead high-impact consumer activations and events; measure performance to optimize ROI
• Recruit, train, and lead a team of part-time Brand Ambassadors
• Collaborate with Sales and distributor teams to support in-store visibility and retail success
• Manage regional marketing budgets, product forecasting, and campaign reporting
• Oversee operational logistics, including warehouse space, product inventory, and company vehicle use
• Coordinate with Finance to process invoices and manage expenses
• Support broader marketing and sales initiatives as needed

• Comprehensive Medical, Dental & Vision benefits

• Long- and short-term disability
• Life insurance
• 10 Vacation days per year subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

The base pay range for this position is for a successful candidate within the state listed. The successful candidate’s actual pay will be based on multiple factors, such as work location, job-related knowledge, skills, qualifications, and experience. Celsius is a total rewards company. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

Celsius Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. We believe strongly in fostering a safe, fair and respectful work environment. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please reach out to [e-mail].

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.