Regional Engagement Coordinator

Renew Cannabis Co.; Tallahassee (FL); On-site; USD 65,000 - 90,000; Full time

Job summary

Trulieve seeks a Regional Engagement Coordinator to drive customer acquisition, retention, and brand awareness within an assigned Florida zone. You will collaborate with Sales, Physician Engagement, and Field Marketing to lead events, partnerships, and training, balancing individual contribution with team coaching.

The role emphasizes coaching, onboarding, planning, and ensuring execution standards while maintaining strong relationships with retailers, patients, and partners across districts.

Qualifications

• 3+ years of field marketing, brand engagement, community outreach, or related experience.
• Strong communication, presentation, and relationship-building skills.
• Degree in marketing, communications, business, or related field preferred; high school diploma required.

Responsibilities

• Interact in a friendly, energetic, professional manner within the community, dispensaries, and public settings.
• Grow the customer and patient pipeline through community engagement, events, and partnerships.
• Generate brand awareness and positive product impressions across the portfolio.
• Assess customer needs to recommend products and resources.
• Set up and execute event activations, displays, and product education stations.
• Complete event reports, CRM updates, and required training timely.
• Collaborate with sales and marketing to execute event calendars and campaigns.
• Conduct education sessions with store leadership and staff; represent Trulieve at events.
• Support customer acquisition through lead generation and outreach activities.

Skills

Field marketing

Communication

Public speaking

Event planning

Team mentoring

Organization

Education

High school diploma

Marketing/communications/business degree preferred

Tools

CRM

Job description

Join Trulieve – Where Passion Meets Purpose

If you're interested in being part of one of the nation's fastest-growing industries, Trulieve may be the perfect place for you. We are proud to be recognized on TIME's America's Best Companies 2026 List, an honor awarded to top-performing U.S. organizations based on employee satisfaction, financial strength, and sustainability transparency. Trulieve was one of only two cannabis companies to receive this distinction.

If you have passion for helping others and want to make a meaningful impact through your work, this may be the role for you. At Trulieve, we strive to bring our patients the relief they need in products they can trust. Our plants are hand-grown in carefully controlled environments designed to minimize unwanted chemicals and pests, keeping the cultivation process as natural as possible every step of the way. To learn more about Trulieve and our mission, please visit www.trulieve.com

Requisition ID: 21102

Remote Work Available: No

Position Title: Regional Engagement Coordinator

Department: Community Marketing

Reports to: Senior Regional Engagement Manager

FSLA Status: Regular - Exempt

Role Summary

The Regional Engagement Coordinator will work closely with Sales, Physician Engagement, and Field Marketing teams to drive customer acquisition, retention, localized marketing initiatives, community partnerships, and brand awareness. This role serves as both a high-performing individual contributor and a team lead, helping support field execution, training, coaching, and operational consistency across an assigned zone. The Regional Engagement Coordinator serves as a brand representative in the field while helping strengthen execution standards and supporting the development of team members.

Lead Role Scope

This is a working lead position responsible for maintaining ownership of an assigned zone while supporting senior leadership with team guidance, planning, coaching, training, and field execution. The role is designed to strengthen consistency across the team by providing day-to-day support to assigned team members, reinforcing expectations, helping identify opportunities for improvement, and assisting with onboarding, scheduling, reporting, and execution standards.

The Lead will continue to perform the core responsibilities of their primary role within their assigned zone, with an adjusted activity volume to allow additional capacity for team coaching, planning, training, and leadership support. This position does not replace the Senior Manager's authority for hiring, formal corrective action, compensation decisions, or final performance management unless specifically delegated by leadership.

Key Lead Responsibilities

• Maintain ownership of an assigned zone while balancing team lead responsibilities.
• Continue executing core role responsibilities within the assigned zone with adjusted activity expectations to support increased lead responsibilities.
• Coach and support assigned team members through regular communication, field support, shadowing, and best-practice sharing.
• Assist with onboarding, training, process reinforcement, and execution standards for new and existing team members.
• Support team planning, including schedules, market priorities, event calendars, outreach plans, and follow-up expectations.
• Help monitor field execution, documentation, CRM usage, reporting quality, and completion of assigned activities.
• Identify performance trends, training needs, process gaps, and market opportunities, then elevate or recommend solutions to senior leadership.
• Reinforce company priorities, compliance expectations, brand standards, promotional campaigns, and customer experience goals.
• Serve as a communication bridge between assigned team members and senior leadership by sharing updates, risks, wins, and field feedback.
• Support consistency across zones by helping standardize processes, improve accountability, and strengthen team execution.
• Partner with senior leadership on continuous improvement, team development, and regional execution priorities.

Key Duties and Responsibilities

• Interact in a friendly, enthusiastic, energetic, and professional manner within the community, dispensaries, retail environments, and public settings.
• Grow the customer and patient pipeline through community engagement, events, and strategic local partnerships.
• Generate brand awareness and positive product impressions to increase product knowledge and adoption across the Trulieve portfolio.
• Assess customer and patient needs to recommend appropriate products and resources.
• Set up, execute, and break down event activations, educational displays, and product education stations.
• Complete event reports, activity documentation, CRM updates, and required training in a timely manner.
• Partner with sales and marketing teams to execute event calendars, educational initiatives, and promotional campaigns.
• Conduct dispensary and associate education sessions while developing relationships with store leadership and staff.
• Represent Trulieve brands at community, retail, and industry events.
• Support customer acquisition initiatives through lead generation, educational outreach, and community engagement activities.

Skills and Qualifications

• 3+ years of field marketing, brand engagement, community outreach, or related experience.
• Previous experience mentoring, training, leading projects, or supporting team development preferred.
• High school diploma required; degree in marketing, communications, business, or related field preferred.
• Strong communication, presentation, and relationship-building skills.
• Demonstrated ability to work independently while supporting broader team objectives.
• Highly organized, accountable, and detail-oriented.
• Results-driven and passionate about customer engagement and brand building.
• Strategic thinker with strong problem-solving abilities.
• Experience planning and executing events, activations, and community outreach initiatives.

Additional Minimum Qualifications

• Must possess a valid driver's license and maintain a clean driving record.
• Must be able to pass a Level 1 and Level 2 background check.
• Must be at least 21 years of age.
• Must function independently and work effectively with team members, customers, and external partners.
• Must demonstrate professionalism and sound judgment in public-facing environments.

Physical Requirements

• Frequently required to move throughout facilities and event environments.
• Must be able to communicate effectively with customers, patients, and team members.
• Must be able to lift, carry, push, or pull up to 50 pounds.
• Must be able to stand for extended periods and perform event set up and breakdown activities.
• Must have sufficient visual and auditory acuity with or without accommodation.

Work Schedule

45+ hours weekly with flexible hours based on business needs. Must be available to work evenings, weekends, and holidays as required. Frequent travel required.

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.