Wholesale Business Development Representative

Trulieve; Pennsylvania; On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Comprehensive benefits

Paid time off

Job summary

Trulieve is expanding its Wholesale division to drive revenue growth and develop new dispensary partnerships nationwide. The Business Development Representative will blend brand representation with field sales, supporting existing wholesale accounts while actively prospecting and expanding the territory.

This role emphasizes relationship building with dispensaries, buyers, and key decision makers, plus product education to boost advocacy and conversion.

Qualifications

• Minimum 2+ years in field marketing, sales, or account management.
• Excellent communication, collaboration, and organizational skills.
• Proven ability in prospecting, lead generation, and sales growth.
• Valid driver's license and reliable transportation; background checks required.
• Must be 21+.

Responsibilities

• Act as a field representative supporting third-party brand partners within assigned wholesale accounts
• Partner with Sales to drive sell-through, improve in-store performance, and support revenue goals
• Actively identify, target, and prospect new dispensary and wholesale accounts within the territory
• Build and maintain strong relationships with dispensary staff, buyers, and key decision makers
• Conduct budtender trainings and product education to increase product knowledge, advocacy, and conversion
• Generate brand awareness by executing in-market support and events
• Monitor product placement, merchandizing, and inventory levels; identify opportunities to improve performance
• Gather competitive insights and provide real-time feedback to Sales and Marketing teams

Skills

Field marketing

Sales

Brand ambassadorship

Account management

Job description

Join Trulieve - Where Passion Meets Purpose

If you're interested in being part of one of the nation's fastest-growing industries, Trulieve may be the perfect place for you. We are proud to be recognized on TIME's America's Best Companies 2026 List, an honor awarded to top-performing U.S. organizations based on employee satisfaction, financial strength, and sustainability transparency. Trulieve was one of only two cannabis companies to receive this distinction.

If you have passion for helping others and want to make a meaningful impact through your work, this may be the role for you. At Trulieve, we strive to bring our patients the relief they need in products they can trust. Our plants are hand-grown in carefully controlled environments designed to minimize unwanted chemicals and pests, keeping the cultivation process as natural as possible every step of the way. To learn more about Trulieve and our mission, please visit www.trulieve.com

Remote Work Available: Yes

Job Title: Wholesale Business Development Representative

Business Unit: Retail

Reports To: Director of Wholesale, Outside Sales

Role Summary:

Trulieve's corporate culture is focused on providing quality, safe, and reliable products. People join Trulieve to make a direct impact on patients' lives and as advocates for cannabis and the people who choose to incorporate it into their lives. We are a rapidly growing team of passionate individuals working together to improve quality of life for the patients we serve. As we continue our national expansion, the Business Development Representative plays a critical role in driving revenue growth and market expansion across Trulieve's third-party brand partners. This position blends brand representation with field-level sales execution, supporting existing wholesale accounts while actively prospecting and developing new dispensary partnerships. Operating as One Team, we value diversity, inclusivity, and integrity, and we are seeking individuals who are energized by building relationships, identifying new business opportunities, and supporting sales performance in the field.

Responsibilities:

• Act as a field representative supporting third-party brand partners within assigned wholesale accounts
• Partner with Sales to drive sell-through, improve in-store performance, and support revenue goals
• Actively identify, target, and prospect new dispensary and wholesale accounts within the territory
• Build and maintain strong relationships with dispensary staff, buyers, and key decision makers
• Conduct budtender trainings and product education to increase product knowledge, advocacy, and conversion
• Generate brand awareness by executing in-market support and events
• Monitor product placement, merchandizing, and inventory levels; identify opportunities to improve performance
• Gather competitive insights and provide real-time feedback to Sales and Marketing teams

Qualifications:

• 2+ years of experience in field marketing, sales, brand ambassadorship, or account management (CPG or cannabis preferred)
• Effective communication, collaboration, and organizational skills.
• Proven ability or strong interest in prospecting, lead generation, and supporting sales growth.
• Flexibility of hours - some nights and weekends required.
• Must possess a valid driver's license and a reliable mode of transportation.
• Must be able to pass a level 1 and level 2 background check.
• Must be at least 21 years of age.

Physical Requirements:

• Must have visual and auditory acuity with or without aid to perform all functions of the position.
• Accurately communicate and exchange sensitive information and ideas with others, observe/inspect details at varying ranges; operate computing devices.
• Must be able to move intermittently throughout the workday.
• Occasionally required to manipulate objects of varying sizes and weights (e.g., products, packaging, tools, office machinery): push/pull objects up to 25lbs; lift/carry/position objects up to 25 lbs.
• Must be able to push, pull, move, and/or lift a minimum of 25lbs to a minimum height of 5 feet and able to push, pull, move, and/or carry such weight a minimum distance of 50 feet, with or without mechanical assistance
• Must be able to work seated/standing as appropriate at workstations for extended periods of time, maintain body equilibrium while climbing ladders, stairways, stopping, kneeling, crouching, and reaching, and use hands/fingers to hold, grasp, turn, pick, pinch frequently/constantly to complete tasks

Work Schedule:

• 45+ hours weekly with flexible hours and travel up to 70% of work schedule to support the needs of the business.

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.