Regional Director, Casino Paid Media & Growth

Hard Rock Hotel & Casino Ottawa; Florida; On-site; USD 180,000 - 270,000; Full time

Job summary

Seminole Hard Rock Support Services is seeking a Regional Director of Casino Paid Digital Marketing to lead strategy, execution and optimization of all paid digital and social campaigns across Seminole Gaming properties. You will collaborate with property heads of marketing to drive player growth, revenue, and loyalty.

The role requires deep performance-marketing expertise with an understanding of the gaming customer and regulatory compliance.

Qualifications

• 10+ years of digital marketing experience, with at least 5 years in casino, gaming, or hospitality marketing.

Responsibilities

• Serve as the centralized paid media partner to property marketing leads, bringing specialized expertise, strategy, and execution to meet annual gaming revenue goals.
• Translate property business objectives and market dynamics into tailored paid media campaigns across casino & gaming initiatives.
• Partner with the media agency of record on budgeting, planning, and forecasting for casino marketing, establishing budgets, media mix, KPIs.
• Lead holistic planning for property promotions, events, gaming floor activations, and special offers with casino marketing teams.
• Oversee paid digital campaigns across Google, Meta, TikTok, YouTube, DV360, and programmatic channels.
• Define player segments, identify high-value opportunities, and design personalized engagement journeys.
• Lead first-party data activation to drive member engagement and re-engagement.
• Direct creative strategy with internal teams and agency to ensure relevance to target segments.
• Collaborate with CRM, loyalty analytics, and product teams to connect acquisition with retention.
• Align casino campaigns with hotel brand initiatives, partnering with Director of Paid Digital & Social.
• Apply AI and ML across strategy, optimization, audience targeting, and modeling.
• Ensure compliance with responsible gaming standards and data privacy regulations across digital initiatives.
• Conduct competitive benchmarking and stay current on gaming marketing trends.

Skills

Digital marketing leadership

Casino marketing

Paid media management

AI in marketing

First-party data

Agency collaboration

Gaming compliance knowledge

Analytics & visualization

Executive communication

Tools

Google Ads

Meta

TikTok

YouTube

DV360

Programmatic DSPs

Job description

Seminole Hard Rock Support Services is seeking a Regional Director of Casino Paid Digital Marketing to lead strategy, execution and optimization of all paid digital and social campaigns across Seminole Gaming properties. You will collaborate with property heads of marketing to drive player growth, revenue, and loyalty.

The role requires deep performance-marketing expertise with an understanding of the gaming customer and regulatory compliance.