Regional Director, Casino Digital Marketing

Hard Rock Hotel & Casino Ottawa; Florida; On-site; USD 180,000 - 270,000; Full time

Job summary

Seminole Hard Rock Support Services is seeking a Regional Director of Casino Paid Digital Marketing to lead strategy, execution and optimization of all paid digital and social campaigns across Seminole Gaming properties. You will collaborate with property heads of marketing to drive player growth, revenue, and loyalty.

The role requires deep performance-marketing expertise with an understanding of the gaming customer and regulatory compliance.

Qualifications

• 10+ years of digital marketing experience, with at least 5 years in casino, gaming, or hospitality marketing.

Responsibilities

• Serve as the centralized paid media partner to property marketing leads, bringing specialized expertise, strategy, and execution to meet annual gaming revenue goals.
• Translate property business objectives and market dynamics into tailored paid media campaigns across casino & gaming initiatives.
• Partner with the media agency of record on budgeting, planning, and forecasting for casino marketing, establishing budgets, media mix, KPIs.
• Lead holistic planning for property promotions, events, gaming floor activations, and special offers with casino marketing teams.
• Oversee paid digital campaigns across Google, Meta, TikTok, YouTube, DV360, and programmatic channels.
• Define player segments, identify high-value opportunities, and design personalized engagement journeys.
• Lead first-party data activation to drive member engagement and re-engagement.
• Direct creative strategy with internal teams and agency to ensure relevance to target segments.
• Collaborate with CRM, loyalty analytics, and product teams to connect acquisition with retention.
• Align casino campaigns with hotel brand initiatives, partnering with Director of Paid Digital & Social.
• Apply AI and ML across strategy, optimization, audience targeting, and modeling.
• Ensure compliance with responsible gaming standards and data privacy regulations across digital initiatives.
• Conduct competitive benchmarking and stay current on gaming marketing trends.

Skills

Digital marketing leadership

Casino marketing

Paid media management

AI in marketing

First-party data

Agency collaboration

Gaming compliance knowledge

Analytics & visualization

Executive communication

Tools

Google Ads

Meta

TikTok

YouTube

DV360

Programmatic DSPs

Job description

Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status. To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits

Job Description:

Seminole Hard Rock Support Services (SHRSS) is seeking a results-driven Regional Director of Casino Paid Digital Marketing to lead strategy, execution and optimization of all paid digital and social campaigns across Seminole Gaming (SGA) properties. In direct partnership with heads of marketing at each property, this leader will be focused on driving gaming acquisition and retention – driving player growth, annual gaming revenue and player loyalty across all our casino and gaming offerings.

The Regional Director of Casino Paid Digital Marketing will also collaborate closely with Hard Rock’s media agency of record to orchestrate complex paid campaigns, enable precise consumer targeting, develop custom attribution models and design consumer journeys that maximize lifetime value. The ideal candidate pairs deep performance-marketing expertise with a strong understanding of the gaming customer and the compliance landscape that governs how we reach them.

Key Responsibilities

• Serve as the centralized paid media partner to property marketing leads, bringing specialized expertise, strategy, and execution to meet annual gaming revenue goals.
• Translate property business objectives and micro- and macro-market dynamics into tailored paid media campaigns across all casino and gaming initiatives.
• Partner with the media agency of record on annual budgeting, planning, and forecasting for casino marketing — establishing budgets, media mix, performance benchmarks, and KPIs.
• Lead holistic planning for property promotions, events, gaming floor activations, and special offers in coordination with casino marketing teams.
• Establish an organic-to-paid amplification workflow that extends casino and hotel events, promotions, and offers across paid channels.
• Oversee the management of paid digital and social campaigns across Google, Meta, TikTok, YouTube, programmatic display, and CTV/OTT.
• Define player segments, identify high-value player opportunities, and design personalized engagement journeys.
• Lead first-party data activation across the casino portfolio, integrating Hard Rock’s Unity Loyalty Rewards Program to drive member engagement, repeat visitation, and re-engagement of lapsed players.
• Direct creative strategy and asset development with internal teams and the creative agency of record to ensure relevance to target player segments.
• Collaborate with CRM, loyalty analytics, and product teams to connect paid acquisition with retention and player-development programs.
• Align casino campaigns with broader hotel brand and entertainment initiatives, partnering with the Director of Paid Digital & Social.
• Apply AI and machine learning across campaign strategy, optimization, audience targeting, and predictive player modeling.
• Ensure compliance with responsible gaming standards, data privacy regulations, and state-level gaming marketing requirements across all digital initiatives.
• Conduct ongoing competitive benchmarking and platform POVs, staying current on gaming marketing trends, algorithm changes, and emerging technologies.

Qualifications & Experience

• 10+ years of digital marketing experience, with at least 5 years in casino, gaming, or hospitality marketing
• Proven track record driving customer acquisition and retention in gaming, casino, sports betting, iGaming, or another regulated, high-velocity consumer industry.
• Proven track record managing paid digital campaigns at scale across Google Ads, Meta, TikTok, YouTube, DV360, and programmatic channels with measurable ROI
• Working knowledge of 1P data activation
• Knowledge of AI and machine learning applications, including their impact on marketing strategy, audience targeting, personalization, optimization, and performance measurement
• Experience partnering with media buying and creative agencies
• Expertise of gaming requirements and gaming marketing compliance regulations at the state level
• Proficiency with campaign reporting and data visualization tools and ability to translate complex data into executive-ready insights
• Exceptional communication and presentation skills

Work Environment

This position is based at Seminole Hard Rock Support Services headquarters in a professional office environment, with periodic travel to Hard Rock Hotel & Casino properties across the SGA and HRI portfolio.

Pre-Employment Process

Employment with Seminole Hard Rock Support Services requires successful completion of the pre-employment process, including a satisfactory background check and, where applicable, gaming regulatory review.

Equal Opportunity Employer

Seminole Hard Rock Support Services is an equal opportunity employer. We strive to foster an inclusive workplace culture for every team member and welcome applications from people with disabilities. Reasonable accommodation is available upon request for candidates taking part in all aspects of the selection process.