Regional Digital Marketing Manager

Life; Edmond (OK); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Paid parental leave

Medical, Dental, Vision insurance

Life insurance 2x annual salary

Short-Term and Long-Term disability

Wellness and mental health benefits

401(k) retirement plan with up to 12.5

Development dollars $160 annually

Casual dress and work environment

Job summary

YouVersion Regional Digital Marketing Manager is responsible for implementing and managing the regional digital marketing strategy for a global region, working with the Director of Digital Marketing to drive user acquisition and brand awareness through paid and organic channels.

This role leads a team to execute multi-channel campaigns and collaborates across Life.Church and YouVersion teams to maximize impact.

Qualifications

• Self-motivation and independent decision-making capabilities.
• Strong multitasking and time-management to meet deadlines.
• Excellent verbal and written communication to explain processes.
• Experience in coordinating and leading projects.

Responsibilities

• Build, plan, and implement a regional digital marketing strategy to drive top-of-funnel activities across products and segments.
• Create monthly plans to drive paid user acquisition across channels (App Store, Google campaigns, third-party ad networks).
• Develop and lead organic marketing strategies focusing on ASO and top-of-funnel objectives.
• Supervise and mentor Digital Marketing Specialists to align with strategy and goals.
• Collaborate with YouVersion teams to develop campaign assets and align on roadmap and needs.
• Collaborate with strategic partners to expand marketing reach via install-based activities.
• Evaluate performance trends and adjust campaign budgets based on data insights.
• Regularly evaluate platforms and ad networks.
• Stay current with emerging opportunities in digital marketing.
• Report to leadership on marketing spend ROI, reach, and quality.
• Report on knowledge of current market conditions affecting digital marketing.

Skills

Self-motivation

Independent decision-making

Problem solving

Multi-tasking

Time management

Communication skills

Process & organizational management

Leadership

Education

High School Diploma or GED

Job description

The YouVersion Regional Digital Marketing Manager is primarily responsible for implementing and managing the YouVersion digital marketing regional strategy for a global region, working alongside the Director of Digital Marketing, to drive regional user acquisition and brand awareness using a multi-channel approach in paid and strategic organic activities. The YouVersion Regional Digital Marketing Manager utilizes their skills to deliver digital marketing strategies that align with the direction of their team to further Life.Church’s mission and to reach people for Christ.

YouVersion was created by the local church in 2007 and remains a ministry of Life.Church today. At Life.Church, our mission is to lead people to become fully devoted followers of Christ. Our team is committed to reaching people worldwide through innovative technology. And YouVersion is one of the ways we get to do that. Life.Church is a multi-site Christian church meeting in the United States and globally at Life.Church Online.

We wholeheartedly believe a daily rhythm of seeking intimacy with God has the power to transform lives. That’s why YouVersion creates biblically-based experiences that encourage and challenge people to seek God. We hope everyone in our community is on an active journey to become who God made them to be, abiding in Him, and drawing closer every day.

Responsibilities

• Build, plan, and implement a regional digital marketing strategy to drive top-of-funnel activities that lead to installs, product usage, and brand awareness across all products, app languages, and segments.
• Create monthly plans to drive traffic through paid user acquisition through various channels such as Apple’s App Store, Google’s universal ad campaigns, and third-party ad networks.
• Develop and lead organic marketing strategies to meet top-of-funnel objectives, primarily app store optimization(ASO).
• Supervise, mentor, and guide the Digital Marketing Specialists to ensure alignment with the overall marketing strategy and organizational goals.
• Collaborate with multiple YouVersion teams to develop specific campaign assets and align on roadmap and marketing needs to maximize opportunities that lead to the best inbound marketing strategy.
• Collaborate with key strategic partners to expand the YouVersion marketing reach through shared install-based activities and initiatives.
• Evaluate performance trends that act proactively to increase market segment by adjusting approved campaign budget allocation based on real-time learning and analysis of performance, trends, and insights.
• Regularly evaluate platforms and ad networks.
• Stay current with emerging opportunities in the digital marketing world.
• Report to leadership on marketing spend return on investment, including cost, reach, and quality.
• Report on knowledge of current market conditions that affect digital marketing.

Qualifications

• Ability to self-motivate, make independent decisions, and solve problems with innovation.
• Effective at multi-tasking and time management to meet strict deadlines while remaining flexible and open to change.
• Excellent verbal, written, and interpersonal communication skills to clearly explain complicated processes and foster partnerships.
• Effective at process and organizational management to coordinate, structure, and provide vision to projects.
• Strong leadership skills and understanding of developing and guiding others.
• High School Diploma or GED.
• 1-3 years of related work experience.

Benefits We Offer

• Paid parental leave, including maternity, paternity, and adoption leave.
• Generous employer-paid leave for the use of vacation, sick time, and other qualifying reasons.
• Innovative and comprehensive Medical, Dental, and Vision insurance that provides team members with useful resources and savings to navigate their holistic health.
• Life insurance policy provided for all staff members at 2x annual salary at no cost. Additional life insurance coverage is available to purchase.
• Short-Term and Long-Term disability is covered at 100% for full-time qualified staff members.
• Comprehensive wellness and mental health benefits allow staff to proactively invest in their physical and emotional health.
• Generous 401(k) retirement plan allowing a team member to have up to 12.5% (including employee contribution, employer match, and employer discretionary contribution) contributed into their account in their first year. It doesn’t stop there—the more years on staff, the greater the investment!
• $160 annually in development dollars for team members to invest in their professional growth.
• Casual dress and work environment.
• And much more!

Our Beliefs, Culture, and Commitment to Diversity

At Life.Church, every staff member, and intern is a minister and is expected to engage in the church's ministry fully. We consider ministry readiness and an individual’s capacity to represent Life.Church’s beliefs as a minister during the selection process for all staff and intern positions. An essential function within every position held by a staff member or intern at Life.Church is to uphold and represent the beliefs of Life.Church.

While we unite around our mission, we know unity doesn’t mean uniformity. Our calling is too great, and our mission is too important not to be intentional about strengthening our team through diversity. We know that diverse perspectives in race, ethnicity, background, age, and gender are essential to reaching the world for Christ. To learn more about how we strengthen our team through diversity, visit our careers page.

All data collected in our application process, from resume collection to application questions, is used for recruitment purposes only.