Regional Digital Marketing Manager

Solage; Calistoga (CA); On-site; USD 117,000 - 143,000; Full time

Job summary

Solage Management Inc in Calistoga, CA, seeks a Regional Digital Marketing Manager to lead digital performance for four hotels—Mauna Lani, Stanly Ranch, Solage, and The Inn at Mattei's Tavern—in partnership with property teams and the Auberge Home Office Digital and Analytics teams. The role blends strategy, analytics, and hands-on activation to grow direct bookings.

You will optimize paid media, conversions, and web experiences, balance brand storytelling with performance, and guide a regional

Qualifications

• 5–8+ years in digital, performance, or commercial marketing roles in hospitality.
• Strong paid media, analytics, and revenue-driven planning expertise.
• Experience managing multi-channel campaigns and budgets.
• Cross-functional collaboration with Marketing, Revenue, Sales, Analytics, and agencies.
• Familiarity with hospitality tech ecosystems including booking engines and OTAs.
• Bachelor’s degree required.

Responsibilities

• Develop integrated digital plans aligned with revenue goals and market opportunities.
• Translate priorities into actionable campaigns across paid media, web, and booking platforms.
• Monitor market trends and adjust strategy to optimize investment and demand.
• Own month-end reporting, budget, forecasting, and reconciliation.
• Drive performance insights and recommendations to property teams and ownership groups.
• Ensure digital experiences align with brand standards and guest expectations.
• Oversee ADA, GDPR, and CCPA compliance in digital platforms.

Skills

Strategic thinking

Digital marketing

Paid media

Analytics

Cross-functional collaboration

Brand storytelling

Proactive mindset

Leadership

Education

Bachelor’s degree

Tools

GA4

Revinate

Booking engines

Triptease

Google Workspace

Excel

Job description

Job Description

The Regional Digital Marketing Manager leads digital commercial performance across a portfolio of four hotels: Mauna Lani, Stanly Ranch, Solage, and The Inn at Mattei's Tavern, in partnership with property Marketing, Sales, Revenue Management, and Auberge Home Office Digital and Analytics teams.

The role is responsible for implementing integrated digital strategies, overseeing paid media performance, and optimizing web conversion to drive demand, maximize marketing investment, and grow direct revenue. The role is highly cross-functional, balancing strategic planning with digital campaign oversight, performance analytics, and commercial execution. In addition to strong analytical marketing expertise, the ideal candidate brings a luxury hospitality mindset and a strong understanding of brand storytelling, ensuring digital campaigns and commercial activations are both performance-driven and brand-elevating. A background working in a digital agency in media or analytics is preferable but not required.

Commercial & Digital Strategy

• Partner with hotel Marketing, Revenue Management, and Sales teams to develop integrated digital plans aligned with revenue goals, seasonal demand, and market opportunities.
• Translate hotel/market priorities into actionable digital campaigns and channel strategies across paid media, web, and booking platforms.
• Serve as the Regional digital marketing lead, monitoring market trends, competitive activity, booking pace, and consumer demand to proactively adjust strategy and investment.
• Drive revenue growth and marketing efficiency by aligning digital investment, channel strategy, and conversion performance with hotel commercial objectives and market demand opportunities.
• Partner closely with the Central Digital team to ensure alignment on strategy, reporting, tools, and performance across the portfolio

Performance Marketing & Analytics

• Monitor campaign pacing, conversion performance, attribution, and ROI, providing data-driven recommendations to improve performance.
• Understand the role of the web channel within the broader commercial ecosystem and communicate digital performance drivers and conversion trends to ownership and hotel leadership teams.
• Deliver recurring performance insights, forecasts, and strategic recommendations to property teams, regional leadership, and ownership groups.
• Own month-end reporting, budget, forecasting, billing reconciliation, and allocation recommendations across the regional hotel portfolio.
• Partner with the Central Digital team to leverage analytics platforms and audience insights to inform campaign strategy and conversion optimization.
• Identify and implement data-driven opportunities to improve marketing effectiveness, conversion, and guest acquisition across the regional portfolio.

Digital Activation & Platform Oversight

• Lead digital activation across paid media, booking engine offers, onsite messaging tools, and website platforms.
• Partner with agency and activation teams to execute, optimize, and report on paid media campaigns across Search, Meta, display, metasearch, and travel platforms.
• Maintain accurate, optimized, and brand-aligned digital experiences across brand websites, booking platforms, OTAs, local listings, Google Business, Tripadvisor, and related third‑party channels.
• Oversee website functionality, booking flows, software integrations, and GEO/SEO optimization to support conversion performance and user experience.
• Manage key digital marketing platforms and tools including GA4, Revinate, booking engine platforms, Triptease, third‑party OTAs, and related digital systems across the portfolio.
• Ensure digital activations and online experiences align with brand standards, commercial priorities, and guest experience expectations.
• Understand and support ADA, GDPR, and CCPA compliance across digital platforms.

Qualifications

• 5–8+ years experience in digital, performance, or commercial marketing roles, preferably within hospitality, luxury, lifestyle, or travel brands
• Strong understanding of paid media strategy, digital analytics, digital conversion, and revenue-driven marketing planning
• Experience managing multi‑channel paid media campaigns and digital marketing budgets with a strong analytical and performance‑oriented mindset
• Proven ability to interpret market trends, booking behavior, and performance data to inform strategy and optimization decisions
• Experience working cross‑functionally with Marketing, Revenue Management, Sales, Analytics, and agency partners
• Familiarity with hospitality digital marketing ecosystems including GA4, Revinate, booking engines, third‑party OTA platforms, Triptease, and digital reporting tools
• Strong capabilities and previous hands‑on experience with Google analytics, the google suite and excel, attribution and tracking
• Strong organizational and project management skills with the ability to manage multiple hotels, priorities, and timelines simultaneously
• Excellent communication and presentation skills with the ability to clearly communicate performance insights, strategy, and recommendations to property teams, regional leadership, and hotel ownership groups
• Understanding of luxury hospitality branding and guest experience, with the ability to balance performance marketing objectives with elevated brand storytelling
• Self‑starter with a proactive, entrepreneurial mindset who thrives in a fast‑paced, highly collaborative environment
• Bachelor’s degree required

Compensation

$130,000-$130,000 per year

Solage Management Inc is an Equal Opportunity Employer, M/F/D/V. Solage Management Inc provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Solage Management Inc complies with applicable state and local laws governing non‑discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.