Regional Business Director - Great Lakes

PROCEPT BioRobotics Corporation; Lansing (MI); On-site; USD 160,000 - 175,000; Full time

Job summary

PROCEPT BioRobotics Corporation seeks a Director, Regional Business to lead a critical growth region for robotic therapy adoption. You will build and empower Territory Managers and Clinical Specialists, drive procedural growth, and deliver exceptional customer experiences while meeting regional quotas.

You will collaborate with Capital Sales, Strategic Accounts, Launch, and physician training teams to ensure smooth installations, onboarding, and sustained utilization.

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred.
• 8+ years in medical device or robotics sales/clinical roles with leadership.
• Proven ability to coach, develop, and retain high-performing teams.
• Experience driving procedural growth across complex hospital ecosystems.
• Start-up or disruptive technology experience preferred.

Responsibilities

• Hire, lead, and develop a high-performing team of Territory Managers and Clinical Specialists.
• Translate national strategy into regional execution plans to grow volume.
• Build relationships with hospital/IDN leadership to expand program adoption.
• Partner with Capital Sales, Strategic Accounts, and Launch to ensure seamless transitions.
• Oversee surgeon onboarding and training cadence with GLD and physician teams.
• Analyze regional metrics to identify gaps and drive growth.
• Ensure regulatory compliance, budgets, and organizational goals.
• Serve as escalation point for satisfaction, OR readiness, and issues.

Skills

People leadership

Performance management

Data-driven decision making

CRM reporting

Strategic planning

Communication skills

Education

Bachelor's degree

MBA or advanced degree

Job description

Company OverviewEmbark on an enriching journey with PROCEPT BioRobotics, where our vision, mission, and values guide everything we do as a company. At PROCEPT, we put the patient first in everything we do and are committed to revolutionizing treatment for benign prostatic hyperplasia (BPH, otherwise known as prostate gland enlargement) through innovation in surgical robotics. As our company succeeds and grows, we improve the quality of life of patients, provide more effective treatment options for surgeons, uphold the trust of our shareholders. That starts with a commitment to our People with a focus on creating an evolving landscape for your career, brimming with transformative opportunities that provide continuous career growth opportunities.Understanding PROCEPT's CultureAt PROCEPT, we believe every person matters. Every employee, every patient, every caregiver. Because we are here to create a revolution, and we believe in doing that by innovating everywhere with pathological optimism. We believe in being humble and highly engaged in the work we do, while also working together seamlessly for a common goal. At Procept, curiosity, ingenuity and conviction in the power technology will transform the lives of our patients and providers.And this doesn’t happen by accident. It starts with our live induction program that serves as an incubator for cross-functional team building, an immersion in Procept’s history, jam-packed interactive sessions with executive leadership and a crash-course in the mission and purpose of what we do. It continues with our one-of-a-kind management program designed to build the best managers in the industry, where our people managers across functions come together to exchange ideas and grow, as both managers and learners, in an environment that challenges, supports and broadens.We are fueled by the opportunity to give people their lives back. And we believe that it begins with YOU! At Procept, we push beyond just finding a work/life balance, we strive to find a work/life blend, a professional world that you are honored and impassioned to belong to, one that you can proudly share with your family, friends, and acquaintances.An opportunity at PROCEPT BioRobotics won’t just be about finding a job. It will be an opportunity for you to join a community devoted to making a difference in this world!The Opportunity That Awaits You:As a Director, Regional Business, you will lead one of PROCEPT’s most critical growth engines—owning the commercial and clinical performance of a high-impact region and shaping the adoption of a transformative robotic therapy. You will be responsible for building, developing, and empowering a high-performing team of Territory Managers and Clinical Specialists, ensuring they are equipped to drive procedural growth, deliver exceptional customer experiences, and consistently achieve or exceed quota targets.In this role, you will translate national strategy into focused regional execution plans that expand procedural volume, accelerate program maturity, and strengthen account retention. You will work closely with key surgeons, hospital executives, and IDN leadership to advance system adoption, build champion relationships, and deepen long-term partnerships that support sustained utilization and growth.As the senior commercial leader in the region, you will partner cross-functionally with Capital Sales, Strategic Accounts, Launch leadership, and physician training teams to ensure seamless transitions from installation to full operational readiness. You will oversee surgeon onboarding and training cadence, guide business planning across your team, and lead business reviews in partnership with Senior Territory Managers. Your ability to analyze performance metrics, identify opportunities, optimize efficiency, and execute growth strategies will be essential to elevating program success across the region.This role requires a strategic, data-driven leader who thrives in dynamic, high-growth environments and excels at developing people, influencing key stakeholders, and navigating complex hospital ecosystems. You will serve as the regional escalation point for customer satisfaction, OR readiness, and operational challenges—ensuring issues are resolved quickly and the customer experience remains exemplary.This opportunity is ideal for an experienced commercial leader who is passionate about developing teams, driving procedural adoption, and expanding access to innovative technology. You will have the autonomy to shape your region, backed by a highly collaborative organization committed to your success.What Your Day-To-Day Will Involve:Hire, lead, and develop a high-performing team of Territory Managers and Clinical Specialists thus delivering on financial commitment and meeting or exceeding Regional QuotaDevelop team members through routine field coaching, case observations, and quarterly performance touchpoints (“rep every quarter”)Translate national strategy into regional execution plans focused on procedural volume, program maturity, and account retentionBuild and maintain relationships with respective KOLs, hospital, and IDN leadership to expand program adoption and satisfactionPartner cross-functionally with Capital Sales, Strategic Accounts, and Launch leadership to define joint strategies that ensure seamless transition from installation to sustained utilization and growthOversee surgeon onboarding/pathway and training cadence in partnership with GLD and physician training teamsAnalyze regional performance metrics and utilization data to identify gaps, optimize efficiency, and drive growthDrive business planning with Territory Managers and participate in business reviews alongside Senior Territory ManagersEnsure regulatory and administrative compliance, manage budgets, and support organizational goalsServe as the regional escalation point for customer satisfaction, OR readiness, and issue resolutionWhat Success Looks LikeRevenue Growth: Regional quota attainment and procedural volume expansionProgram Maturity: Advancement of utilization and program development across accountsTeam Engagement: High employee engagement and retention scoresSurgeon Retention: Improved surgeon satisfaction and ongoing procedural adoptionCustomer Experience: Positive feedback and high NPS scores reflecting strong regional relationshipsThe Qualifications We Need You to PossessBachelor’s degree required; MBA or advanced degree preferred8+ years in medical device or robotics sales/clinical roles, including demonstrated people management leadership or direct management experienceProven ability to coach, develop, and retain high-performing commercial and clinical teamsDemonstrated success driving procedural growth and utilization across complex hospital ecosystemsExperience in start-up or disruptive technology environments preferredThe Qualifications We Would Like You to PossessStrong people leadership, performance management, and field development capabilitiesCross-functional collaboration and alignment across teamsProficiency in business analytics, CRM reporting, and data-driven decision-makingStrategic planning, organizational, and forecasting skillsStrong communication, presentation, and relationship-building abilitiesOperational discipline with a customer-first mindsetDeep technical and clinical product knowledgeExpertise in program launch, case coverage, and procedural growth executionPay Range for this role:$160,000 to $175,000