Regional Admissions Counselor, Senior (Texas)

George Mason University; Fairfax (VA); Remote; USD 50,000 - 70,000; Full time

Job summary

An established industry player is seeking a Senior Regional Admissions Counselor to lead undergraduate recruitment efforts. This role involves developing strategic marketing and relationship management plans, engaging with prospective students and families, and utilizing CRM technology to optimize enrollment processes. The position offers a chance to make a significant impact on student recruitment while working collaboratively with diverse populations. If you are passionate about education and eager to contribute to a vibrant university community, this opportunity is for you. Join a dynamic team dedicated to fostering student success and enhancing the university's brand in Texas.

Qualifications

• Bachelor's degree or equivalent experience required.
• Strong customer service and organizational skills emphasized.

Responsibilities

• Spearhead recruitment and enrollment of undergraduate students.
• Conduct presentations and meet with prospective students and families.
• Review applicant files and make admission decisions.

Skills

Customer Service

Organizational Skills

Effective Communication

Attention to Detail

Adaptability

Education

Bachelor's Degree

Tools

Salesforce CRM

Ellucian Banner

Job description

Department: Division of Enrollment Management

Classification: Education Support Spec 3

Job Category: Classified Staff

Job Type: Full-Time

Work Schedule: Full-time (1.0 FTE, 40 hrs/wk)

Location: Fairfax, VA

Workplace Type: Remote Eligible

Pay Band: 04

Salary: Starting in high $50,000's; commensurate with education and experience

Criminal Background Check: Yes

Motor Vehicle Records Check: Yes

Works with Minors check: Yes

About the Department:

In collaboration with the George Mason University community, and as a part of the Office of the Provost, the Division for Enrollment Management optimizes student recruitment and retention by developing and implementing strategic enrollment plans, overseeing the admissions process, providing financial aid services, and managing the Mason Student Services Center - a centralized student services resource. The Division's activities support the achievement of institutional enrollment goals by placing the student (and family) at the center of our work, supporting a culture of transparency, and leveraging data to inform decision-making.

About the Position:

The Senior Regional Admissions Counselor spearheads the recruitment and enrollment of undergraduate students by developing and implementing effective student recruitment, marketing, and relationship management plans that meet the strategic enrollment goals of the university, researches and develops potential articulation agreements that could benefit future Mason's undergraduate freshman and transfer enrollment and utilizes the existing customer relationship management (CRM) technology to maximize all aspects of the undergraduate funnel. Works with internal and external campus stakeholders to promote and increase the Mason brand in Texas. Reviews applicant files and makes appropriate admission decisions.

Responsibilities:

1. Actively recruits new undergraduate students by conducting recruitment activities in assigned region;
2. Contacts and travels to schools in-person and virtually;
3. Meets with prospective students and their families;
4. Connects with alumni in the region to promote engagement with the university/Mason Alumni Volunteer Network (MAVN);
5. Conducts presentations that highlight George Mason University;
6. Represents George Mason University to prospective students and their families throughout assigned region;
7. Attends college fairs/nights and makes individual visits to high schools in surrounding area and states within region during the fall and spring of each year;
8. Organizes and supervises local area receptions for prospective students and yield events for accepted students in coordination with large scale events offered each year;
9. Arranges and conducts individual one-on-one appointments with students as well as organizes regional group information sessions for students, parents, and school counselors;
10. Provides effective customer service in communicating with prospective students to encourage campus visits as well as apply for admission;
11. Maintains appropriate follow-up communication with these students regarding the status of their applications for admission and financial aid;
12. Works closely with leadership to ensure that Mason is making every effort to attract and enroll a diverse student population from the area;
13. Stays up to date on all relevant information/policies about the institution;
14. Actively engages alumni to assist in recruitment and yield activities where appropriate;
15. Reviews all types of applicant files and makes appropriate admissions decisions following established policies and procedures;
16. Handles a caseload of approximately 2,000 - 3,000 applicant files;
17. Enters decisions in student database;
18. Serves as an active member of the committee for the whole applicant pool;
19. Builds relationships with local school counselors, community-based organizations, and area schools;
20. Increases alumni activity in assigned region;
21. Joins, and participates in, regional admission and school counselor associations to build solid working relationships;
22. Works with the Alumni Office and MAVN coordinator to cultivate a local alumni group to assist and support the college's recruitment efforts in the region;
23. Performs other related duties as assigned.

Required Qualifications:

1. Bachelor's degree, or equivalent combination of education and experience;
2. Demonstrated experience providing customer service;
3. Effective organizational skills;
4. Proficient in the use of related technology with willingness and ability to learn new systems;
5. Demonstrated ability to communicate effectively both verbally and in writing;
6. Demonstrated ability to perform work with substantial attention to detail;
7. Ability to independently manage and complete work assignments without close supervision;
8. Ability to adapt to change and take on new challenges;
9. Ability to set up a home office within the state of Texas, specifically in Dallas or Houston;
10. Ability to work effectively and respectfully with diverse populations;
11. Valid driver's license: must currently possess an appropriate, active, valid motor vehicle operator's license that meets all of GMU's requirements for operating state vehicles and equipment under Mason's Vehicle Use Policy 1411.

Preferred Qualifications:

1. Demonstrated experience in higher education, regional admissions, high school counseling, public relations, or sales;
2. Experience with Salesforce Customer Relationship Management;
3. Experience with Ellucian Banner;
4. Bilingual;
5. Knowledge of high schools and community colleges in the greater metropolitan areas of Texas;
6. Familiar with Mason's physical campus and surrounding area;
7. Familiar with Mason's diverse population, admissions processes, campus offerings for students, and campus events.

Instructions to Applicants:

For full consideration, applicants must apply for Regional Admissions Counselor, Senior (Texas) at https://jobs.gmu.edu/. Complete and submit the online application to include three professional references with contact information, and provide a cover letter and resume for review.

Posting Open Date: April 11, 2025

For Full Consideration, Apply by: April 25, 2025

Open Until Filled: Yes