Regional Admission Counselor

University of Wisconsin-La Crosse; La Crosse (WI); Remote; USD 41,000 - 51,000; Full time

Job summary

University of Wisconsin-La Crosse is seeking a Regional Admissions Counselor (Greater Milwaukee Area) to lead recruitment and outreach efforts from a home office. The role involves meeting with prospective students, families, counselors, and groups to promote UW-La Crosse and increase applications.

The candidate will travel up to 50% across the greater Milwaukee area and to the UW-La Crosse campus for events, with evenings and weekends required.

Qualifications

• Bachelor’s degree required by hire date.
• Experience working with students from diverse backgrounds.
• Excellent written communication and public speaking skills.
• Valid driver’s license.
• Ability to lift and transport materials up to 35 lbs.

Responsibilities

• Assist with electronic transcripts, test score loading, proofing letters, and mail correspondences.
• Keep Director/Associate Directors of Admission advised on workflow and any problems.
• Be knowledgeable about other positions in the Admissions Office. Assist when problems arise, or workloads become too heavy. Also assist with workloads when unexpected illness occurs among other staff members.
• Perform tasks assigned by Director/Associate Directors of Admissions.
• Participate in professional development opportunities in consultation with the Director of Admissions. Attend all scheduled staff meetings and other university meetings assigned by supervisor.
• Participate and support select Admissions related activities.
• Coordinate and implement a personalized recruitment program involving high school visits, phone calls, correspondence, and campus visits.
• Represent UW-La Crosse during high school visits, at college fairs, college night programs and other events in assigned area. Travel is required.
• Meet with prospective students and families in a variety of settings.
• Be familiar with the academic programs of the University and other opportunities available.
• Be knowledgeable about all aspects of the admissions process for new students, including admissions policies and procedures, standardized tests, financial aid, costs, placement exams, registration procedures, residence life, etc.
• Participate in campus visitation programs
• Coordinate monthly campus visits for prospective students from Milwaukee area to UW-La Crosse.
• Participate in Campus Close-Up programs and other visit options.
• Create, plan and implement various on and off campus recruitment events.
• Present admissions information to small and/or large groups of prospective students/families in a variety of settings.
• Follow up with applicants to encourage submission of all required application materials, deposits, etc.
• Assist in the development and utilization of recruitment via technology.
• Participate in the development and implementation of the admissions recruitment plan.
• Develop and implement strategies to establish relationships with organizations, groups, and individuals that can influence prospective students.
• Develop and implement recruitment strategies to identify prospective students and encourage them to apply for admission.

Job description

Position Title

Regional Admission Counselor

Job Category

Academic Staff

Employment Type

Regular

Job Profile

Admissions and Recruitment Coordinator II

Job Duties

The Admissions & Recruitment Coordinator II, with the working title of Regional Admissions Counselor (Greater Milwaukee Area), will report to the Associate Director of Admissions. This position plays a very important role in the recruitment and outreach activities of the Admissions Office in the Milwaukee area. Our goal is to increase the number of applicants to the University and enroll a talented and diverse student body. This staff member will meet with prospective students and their families, high school counselors, various groups on and off campus, alumni, and other contacts to promote the opportunities offered at the University of Wisconsin-La Crosse. The successful candidate will need to have demonstrated a successful career of working with students of various backgrounds, which may include low income, first generation, and students from urban schools. A significant part of the recruitment process will be establishing and nurturing relationships that can serve as a conduit for students to learn about UW-La Crosse. This staff member will collaborate with other Admissions Office staff members, working together to coordinate recruitment activities.

This is an off-campus position, and the incumbent will work from a home office. The incumbent must currently live in or be willing to relocate to either Milwaukee, Waukesha, Racine or Kenosha County. Candidates must be able and willing to travel at least 50% of the time throughout the greater Milwaukee area and be willing and able to work evenings and weekends as needed.

Physical Demands

• Lifting and transporting materials up to 35 lbs. is required.

Working Conditions

• Typical work hours are 8:00 a.m. - 4:30 p.m. However, evening and weekend hours will be required.
• Travel to multiple high schools and meetings in the Greater Milwaukee area will be required each week.
• Travel to the UW-La Crosse campus for recruitment events and meetings will be required each month.
• Ability to travel throughout the Midwest by automobile is also required.
• Home Office Requirements:
• Ensure that your work area is appropriate, clean, and bright.
• Strong and reliable internet
• Free of distractions

The review of applications starts on November 16, 2026. Applications received on or before November 16th are prioritized and review will continue until the position(s) is/are filled. Initial interviews will be conducted virtually, with shortlisted candidates invited to campus.

UW-La Crosse does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Human Resources at 608-785-8013.

Key Job Responsibilities

Office Processing Duties:

• Assist with electronic transcripts, test score loading, proofing letters, and mail correspondences.
• Keep Director/Associate Directors of Admission advised on workflow and any problems.
• Be knowledgeable about other positions in the Admissions Office. Assist when problems arise, or workloads become too heavy. Also assist with workloads when unexpected illness occurs among other staff members.
• Perform tasks assigned by Director/Associate Directors of Admissions.
• Participate in professional development opportunities in consultation with the Director of Admissions. Attend all scheduled staff meetings and other university meetings assigned by supervisor.
• Participate and support select Admissions related activities.

Admissions And Recruitment Of Prospective Students

• Coordinate and implement a personalized recruitment program involving high school visits, phone calls, correspondence, and campus visits.
• Represent UW-La Crosse during high school visits, at college fairs, college night programs and other events in assigned area. Travel is required.
• Meet with prospective students and families in a variety of settings.
• Be familiar with the academic programs of the University and other opportunities available.
• Be knowledgeable about all aspects of the admissions process for new students, including admissions policies and procedures, standardized tests, financial aid, costs, placement exams, registration procedures, residence life, etc.
• Participate in campus visitation programs
• Coordinate monthly campus visits for prospective students from Milwaukee area to UW-La Crosse.
• Participate in Campus Close-Up programs and other visit options.
• Create, plan and implement various on and off campus recruitment events.
• Present admissions information to small and/or large groups of prospective students/families in a variety of settings.
• Follow up with applicants to encourage submission of all required application materials, deposits, etc.
• Assist in the development and utilization of recruitment via technology.

Recruitment Development

• Participate in the development and implementation of the admissions recruitment plan.
• Develop and implement strategies to establish relationships with organizations, groups, and individuals that can influence prospective students.
• Develop and implement recruitment strategies to identify prospective students and encourage them to apply for admission.

Department

Admissions

Compensation

$46,000/ year

Required Qualifications

• Bachelor’s degree (degree must be posted by hire date)
• Experience working with students with various backgrounds, which may include low income, first generation, and students from urban schools.
• Excellent written communication and public speaking skills
• Valid driver’s license
• Ability to lift and transport materials up to 35 lbs.

Preferred Qualifications

• Experience in admissions or related areas of education, marketing, or community-based organizations
• Knowledge of UW-La Crosse gained through experience as a student or employee
• Ability to present information to large and small groups.
• Strong organizational and event planning skills
• Ability to be adaptable and manage multiple competing priorities