Reddit Specialist

HRG Search; Lehi (UT); On-site; USD 60,000 - 85,000; Full time

Job summary

Pearl 27 Drumming seeks a Reddit Specialist to build a compliant, credible presence for clients. You will engage in targeted subreddits, manage assigned communities, and monitor sentiment to ensure brands are visible in AI-generated search results.

You will follow Playbooks, adhere to platform rules, and report trends to leadership. Strong written English, Reddit culture knowledge, and ethics are essential.

Qualifications

• 2+ years in community management or digital marketing.
• Bachelor's degree in business, journalism, communications, English, or marketing.
• Experience as a Reddit moderator is preferred.
• Excellent written English and ability to tailor brand voice.

Responsibilities

• Engage and post in targeted subreddits on behalf of clients, per playbooks.
• Manage, moderate, and grow assigned subreddits while enforcing rules.
• Monitor client sentiment and respond in the brand voice.
• Ensure compliance with Reddit policies and subreddit guidelines.
• Flag warnings and coordinate with leadership on high-risk threads.
• Maintain records and provide summaries on activity and trends.
• Collaborate with the AEO Specialist to identify key subreddits.
• Uphold transparent, ethical standards with no spam or astroturfing.

Skills

Proactive engagement

Subreddit management

Sentiment monitoring

Platform compliance

Escalation and reporting

Partnership collaboration

Upholding standards and integrity

Reddit experience (10k karma)

Education

Bachelor's degree in business, journalism, communications, English, or marketing

Job description

The Reddit Specialist will serve within the Pearl 27 Drumming organization. The Reddit Specialist’s core responsibility is to establish and maintain a compliant, credible presence on Reddit for Pearl 27’s clients: engaging in targeted subreddits, managing assigned subreddits, and monitoring community sentiment, so that client brands are visible and trusted in the conversations that shape AI-generated search results. Specific responsibilities include:

Primary Responsibilities

• Proactive Engagement — Engage and post in targeted subreddits on behalf of clients, following each client’s Drumming Playbook and the approved Campaign Plan, in a way that adds genuine value to each community.
• Subreddit Management — Manage, moderate, and grow assigned subreddits, applying each community’s rules consistently and building participation over time.
• Sentiment Monitoring and Response — Monitor community sentiment about clients and their category, and respond to relevant discussions in the client’s brand voice.
• Platform Compliance and Account Standing — Follow Reddit’s anti-spam rules, content policies, and each subreddit’s guidelines to keep accounts in good standing. Disclose Pearl 27 or client affiliation where required, and never evade a ban or restriction, operate deceptive or multiple accounts, or manipulate votes.
• Escalation — Flag warnings, restrictions, bans, and high-risk threads to the Leader of Performance Operations promptly, rather than working around them.
• Reporting — Maintain organized records of activity, subreddit growth, and sentiment trends, and provide regular summaries to the Leader of Performance Operations.
• Partnership — Work with the AEO Specialist to identify which subreddits and topics matter most for client visibility in AI-generated answers.
• Upholding Standards — Uphold Pearl 27’s ethical standards: full transparency and integrity, with no spam, deception, or astroturfing.
• Integrity: Acting honestly and ethically, especially when unsupervised — reporting results accurately, respecting client confidentiality, and not cutting corners.
• Accountability: We are accountable for our behavior and weaknesses. We don’t delegate management of our weaknesses to the team — we work on it individually and seek help from the team to improve.
• Critical Thinking: Evaluating options, anticipating consequences, and questioning assumptions to make well-reasoned decisions rather than relying on guesswork.
• Professionalism: Conducting oneself with courtesy, respect, and appropriate conduct in all client and internal interactions — tone, video-call appearance, and responsiveness — and presenting work product in a polished, respectful manner that reflects positively on Pearl 27 and its clients.
• Reddit Experience: one or more Reddit accounts with at least 10,000 karma, and an understanding of Reddit culture, norms, and platform rules.
• Written Communication: strong, natural written English, and the ability to write in a client’s brand voice.
• Community Management: the ability to manage or moderate an online community, set its tone, and apply its rules fairly.

Preferred Experience

• 2+ years of experience in community management, social media, or digital marketing, including moderating or managing an online community.
• A bachelor’s degree in business, journalism, communications, English, or marketing.
• A background in digital marketing or public relations.
• Previous experience as a volunteer Reddit moderator.