Reddit & Communities Lead

Foundation Marketing; United States; Remote; CAD 123,000 - 154,000; Full time

Job summary

Foundation Marketing seeks a seasoned Head of Reddit & Community to own the strategy, execution, and growth of our Reddit and related communities. You’ll shape how we engage, scale, and measure impact across organic and paid channels to support client outcomes.

You’ll lead specialists, set quality standards, mentor teams, and partner with Marketing Directors to expand services, craft client narratives, and land new offerings that drive growth for our B2B tech clients.

Qualifications

• 6+ years in community marketing with Reddit experience.
• Experience leading a team or bench of specialists.
• Ability to relate community activity to AI answers.
• Proven track record creating AI-enabled tools/workflows.

Responsibilities

• Own Reddit and community delivery: methods, SOPs, rules, tooling, quality, and resourcing.
• Set quality standards, run QA, identify skills gaps, and conduct technical interviews for hires.
• Lead specialists, train them to own client deliverables and scale pod deployment.
• Grow community work with existing clients and help in pitches and renewals.
• Explain how Reddit can influence AI-sourced branding in client communications.
• Identify and develop new offerings (e.g., Reddit Answers, branded communities).
• Run client education sessions and support sales pitches.

Skills

Reddit marketing experience

Team leadership

AI workflows in marketing

Mentoring/teaching others

Job description

About Foundation

Foundation helps B2B tech and SaaS brands get found, cited and recommended when their buyers ask AI for solutions. We do it through Generative Engine Optimization (GEO): the research, content, distribution and optimization that build a brand's presence across LLMs, search, Reddit, YouTube and the sources they draw on.

Mission of the Role

You own Reddit and community work at Foundation: how we deliver it, how good it is, and how it grows. Reddit is one of the sources AI assistants lean on most, and it's one of our biggest services. You make sure it's done well, within the platforms' rules, and that it opens the door to the rest of what we do.

Communities covers organic Reddit, plus Quora, forums, Discord and other communities as they grow. Paid Reddit sits with the Head of Paid Media, and you work together so paid and organic support each other.

Reports to: Head of Organic & AI Visibility. Direct reports: Reddit and community specialists.

What you'll own:

• Execution. You own how Reddit and community work gets delivered: methods, SOPs, community rules, tooling, quality, and the mix of in-house and freelance work. When the platforms change, you change how we work before it costs us or our clients
• The standard. You set the quality bar and run QA support, spot and close skills gaps, give input on reviews, and run the technical interview for every Reddit and community hire
• Specialists who own their accounts. You train our specialists to build authority with clients and own their deliverables, not just work through a task list. Any specialists not yet placed in a pod report to you. The resource manager staffs them across pods
• Growth across every book. You work with the AEO Marketing Directors to grow community work with existing clients and help them pitch it
• The story. You explain, in a way clients remember, why a Reddit thread can decide what an AI assistant says about their brand. Directors use your narrative in renewals and pitches
• New offerings. You spot what's next (showing up in Reddit Answers and running branded communities are the ones in front of us now) and make them sellable and deliverable
• Client education and sales support. You run working sessions for clients and join pitches where your expertise wins the deal

What you bring:

• 6+ years in community marketing, with deep Reddit experience. You know how subreddits, moderators and Reddit's rules work, and you've built real presence for brands without getting banned or called out
• You've run community work at volume, with a team or a bench of specialists, and kept the quality up
• A clear view of how community activity shows up in AI answers, with results you can explain
• You've already built things with AI: agents, tools or workflows you use in your real work (for example, monitoring, research or reporting), and you can show us how you built them. If you haven't built with AI yet, this role isn't the right fit right now
• Experience teaching others and raising the bar for people who don't report to you

Position Details:

Full-time (Monday to Friday, :40 hours/week), Full Remote

Target Location: Canada, USA

Compensation: Base salary 88k-110k depending on experience and location

Variable compensation: Target 15% of base, tied to KPIs

Where you land in the range depends on experience. US ranges may be adjusted for cost of labor in your state. Benefits are on top of base.