Reddit Content Specialist

Think Academy US; United States; Remote; USD 28,000 - 39,000; Full time

Job summary

Think Academy US is seeking a Reddit Content Specialist to build our organic brand presence on Reddit, Quora, and other relevant online communities. The ideal candidate understands user intent and can create genuinely helpful content that integrates Think Academy’s expertise without sounding promotional.

Responsibilities include researching conversations, writing valuable posts, managing the subreddit, building community relationships, tracking performance, and identifying growth opportunities.

Qualifications

• At least one year of hands-on experience managing Reddit and Quora accounts or communities.
• Excellent English writing, editing, and research skills.
• Strong ability to analyze user intent and audience needs.
• Familiarity with Reddit culture, subreddit rules, moderation, and engagement best practices.
• Proactive, detail-oriented, and able to work independently.
• Strong ownership of projects and results.

Responsibilities

• Research relevant conversations on Reddit and Quora.
• Write high-quality posts, comments, and answers that provide real value to users.
• Manage Think Academy’s subreddit, including planning, posting, engagement, and moderation.
• Build relationships and maintain a credible presence in relevant communities.
• Track content performance and proactively identify new growth opportunities.
• Evaluate emerging online communities and develop tailored engagement strategies.

Skills

Writing skills

Research skills

Audience analysis

Independent work

Ownership of projects

Job description

Duration: 6 months, with the possibility of extension

Compensation: $20-$28/hr, based on experience

Who we are:

Think Academy US ( www.TheThinkAcademy.com ), a 100% owned subsidiary of TAL Education Group(NYSE: TAL), is recently established education technology (Ed-Tech) company to provide K-12 extra-curricular learning services through science and technology. At Think Academy, we provide full cycle service to foster local children’s ability to think critically, to strengthen their logic skills, and to help them fulfill their goals through innovative teaching techniques. We believe Love and Technology can make education better. Each week, more than 6 million students are enrolled in TAL's online and offline education platform.

About the Role

Think Academy is looking for an experienced Reddit Content Specialistto build our organic brand presence across Reddit, Quora, and other relevant online communities. The ideal candidate understands user intent and can create credible, genuinely helpful content that naturally integrates Think Academy’s expertise and resources without feeling overly promotional.

What You Will Do

• Research relevant conversations, questions, and user needs on Reddit and Quora.
• Write high-quality posts, comments, and answers that provide real value to users.
• Manage Think Academy’s subreddit, including content planning, posting, engagement, and moderation.
• Build relationships and maintain a credible presence in relevant communities.
• Track content performance and proactively identify new growth opportunities.
• Identify and evaluate emerging other online communities relevant to Think Academy’s target audiences, analyze each community’s culture, user behavior, content norms, and participation guidelines, and develop tailored engagement strategies accordingly.

What We’re Looking For

• At least one year of hands‑on experience managing Reddit and Quora accounts or communities.
• Excellent English writing, editing, and research skills.
• Strong ability to analyze user intent and audience needs.
• Familiarity with Reddit culture, subreddit rules, moderation, and engagement best practices.
• Proactive, detail-oriented, and able to work independently.
• Strong ownership of projects and results.

Preferred Qualifications

• Experience managing or growing a branded subreddit.
• Familiarity with K–12 education or parent-focused content.
• Experience with community analytics, organic growth, or SEO.

Think Academy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.