Recurring Giving & Campaign Associate Strategist

Seattle's Union Gospel Mission; Washington (District of Columbia); Hybrid; USD 78,000 - 84,000; Full time

Benefits offered by this job

Medical/Dental/Vision

Life Insurance

EAP and mental health support

Vacation and holidays

Retirement match

Education reimbursement

Job summary

Seattle's Union Gospel Mission is seeking a Recurring Giving & Campaign Associate Strategist to lead Lifeline Partners, our recurring donor program, and to drive campaigns that grow monthly funding for homelessness and poverty relief in the Seattle area.

The role blends strategy and execution, focusing on donor experiences, retention, upgrades, and measurable impact. Hybrid work with in-office days in Renton, plus collaboration with Marketing leadership.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Fundraising, or a related field.
• 3–5 years experience in marketing, fundraising, recurring giving, lifecycle marketing, or related field.
• Experience owning/ contributing to recurring giving or subscription programs.
• Strong understanding of digital marketing channels (email, web, paid media, CRM).
• Experience using reporting, analytics, testing to optimize performance.

Responsibilities

• Own ongoing performance and optimization of Lifeline Partner program across acquisition, onboarding, engagement, retention, upgrades, and win-back.
• Conduct donor research to understand recurring donor motivations, behaviors, barriers, and long-term value drivers.
• Strengthen Lifeline Partner value proposition through testing and optimization.
• Develop and optimize acquisition, cultivation, retention, upgrade, and cancellation strategies across online and offline channels.
• Partner with Marketing Tech and IT to improve systems, automation, and donor journeys at scale.
• Own recurring giving measurement and reporting (MRR, LTV, retention, churn, upgrades, payback).
• Translate insights into strategic recommendations to improve donor experience and fundraising performance.
• Share recurring giving performance and insights with fundraising leadership and cross-functional partners.
• Mentor interns, contractors, or vendors as needed.
• Campaign Strategy & Execution: ensure recurring giving is integrated into campaigns and donor journeys.
• Coordinate execution across print, email, web, paid media, SMS, and lifecycle communications.
• Develop campaign strategies and briefs with discipline leads.

Skills

Marketing

Fundraising

Lifecycle marketing

Donor research

Data-driven decisions

Education

Bachelor's degree in Marketing, Communications, Business, Fundraising, or related field

Tools

CRM platforms

Marketing automation

Job description

The Recurring Giving & Campaign Associate Strategist is responsible for leading Seattle's Union Gospel Mission's recurring giving program (Lifeline Partners), with primary accountability for acquiring, cultivating, retaining, and upgrading recurring donors through exceptional online and offline donor experiences. This role is critical to the Mission's long-term strategy of growing sustainable fundraising revenue through recurring giving.The position manages day-to-day program performance, optimization, reporting, and execution while partnering closely with the Senior Director of Marketing to developrecurring giving strategy, key performance indicators, and long-term growth initiatives.

In addition, this role supports the planning and execution of integrated fundraising campaigns while helping to ensure recurring donors are intentionally incorporated throughout the donor journey.

Role Focus

Approximately 70% Recurring Giving Strategy & Experience / 30% CampaignStrategy & Execution.

This is a hybrid role with 3 days per week in office at our Administration Office in Renton.

Scheduled

Monday - Friday 8:30AM - 5:00 PM.

Target starting pay

$37.31 per hour

Why This Role Matters

This is an opportunity to be part of something deeply meaningful while helping shape a growing, donor-centered marketing team focused on measurable impact and life transformation.

Lifeline Partners provide dependable monthly funding that enables Seattle's Union Gospel Mission to consistently serve people experiencing homelessness, addiction, and poverty throughout the greater Seattle area. Growing the Mission's community of recurring donors is one of its highest long-term fundraising priorities.

The ideal candidate enjoys combining creativity, strategy, donor psychology, and data-driven decision-making to build meaningful donor relationships that increase engagement, retention, and lifetime value. This role is ideal for someone energized by experimentation, storytelling, integrated campaigns, and continuously improving the donor experience.

How You Will Serve

• Own the ongoing performance and optimization of the Lifeline Partner program across acquisition, onboarding, engagement, retention, upgrade, and win-back.
• Conduct donor research to understand recurring donor motivations, behaviors, barriers, and long-term value drivers.
• Continuously strengthen the Lifeline Partner value proposition through testing, experimentation, and optimization.
• Develop and optimize acquisition, cultivation, retention, upgrade, and cancellation mitigation strategies across online and offline channels.
• Partner with Marketing Technology and IT to improve systems, automation, integrations, and donor journeys that support recurring giving at scale.
• Own recurring giving measurement and reporting, including monthly recurring revenue (MRR), lifetime value (LTV), donor retention, churn, upgrades, acquisition performance, and payback.
• Translate insights into strategic recommendations that improve donor experience and long-term fundraising performance.
• Share recurring giving performance, insights, and recommendations with Fundraising leadership and cross-functional partners.
• This role may also oversee or mentor interns, contractors, vendors, or production partners.

Campaign Strategy & Execution

• Ensure recurring giving strategies are intentionally integrated into mass marketing campaigns and donor journeys throughout the year.
• Serve as campaign strategist and project lead for assigned campaigns for the marketing team and/or other Mission departments as needed
• Develop campaign strategies and creative briefs in partnership with Marketing discipline leads.
• Coordinate integrated execution across print, email, web, paid media, text messaging, and donor lifecycle communications.
• Partner with internal stakeholders and external vendors to ensure campaigns are delivered on strategy, on schedule, and with excellence.
• Support continuous improvement of campaign planning processes, documentation, and cross-functional workflows.

How you qualify

• Acknowledge and sign the Mission's Statement of Faith(see below)
• Bachelor's degree in Marketing, Communications, Business, Fundraising, or a related field.
• 3–5 years of experience in marketing, fundraising, recurring giving, lifecycle marketing, subscription marketing, customer retention, or a related field, preferably within a nonprofit or mission-driven organization.
• Experience developing and executing integrated marketing or fundraising strategies across multiple channels.
• Experience owning or significantly contributing to a recurring giving, subscription, membership, loyalty, or customer lifecycle program preferred.
• Strong understanding of digital marketing channels, including email, web, paid media, marketing automation, and CRM platforms.
• Experience using reporting, segmentation, analytics, and testing to optimize performance and improve donor or customer experiences.
• Strong project management, organizational, and cross-functional collaboration skills.
• Excellent written and verbal communication skills.
• Proficiency with Microsoft Office required; experience with CRM and marketing automation platforms preferred.

How we support each other

• Maintains a personal, active relationship with Jesus Christ and a consistentwitness for Him.
• Faithfully upholds The Mission and your team in prayer.
• Participates in team devotions as schedule permits.
• Demonstrates behavior aligned with the Mission’s Statement of Faith, Standard ofConduct, policies, and expectations.
• Effectively represents Jesus Christ to a diverse audience, including our Mission teams, our volunteers, guests and homeless neighbors.

Benefits

All regular full-time employees, you are eligible to participate in our generous benefits package:

• Medical / Dental / Vision
• Basic Life Plan – 100% company paid
• Voluntary Products including Life, AD&D, Disability, Accident and Critical Illness insurance
• EAP and 24/7 Virtual Mental Health – 100% company paid
• 4 weeks of paid vacation (accrued)
• Accrued paid sick time
• 10 paid holidays + 1 Floating Holiday
• Personal Day and Birthday holiday
• Retirement benefits w/ company match
• Continuing Education Reimbursement Program

Work Environment

While performing the duties of this job, the employee is frequently required to stand, walk or sit for extended periods of time, bend, stoop or reach. Occasionally will stand, balance, twist, stoop, kneel and reach with hands/arms. Regularly lifts up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, distance vision, depth perception, and ability to adjust focus.

1. We believe the Bible is the inspired, infallible, authoritative Word of God. (2 Tim. 3:16-17, 2 Pet. 1:20-21)

2. We believe there is one God, eternally existent in three Persons: Father, Son, and Holy Spirit. Deut. 6:1, Matt. 28:19, Rom. 8:14-17, Eph. 4:4-6, 1 Tim. 2:5, 1 Pet. 1:23.

We believe in the deity and humanity of our Lord Jesus Christ:His virgin birth (Luke 1.35, John 1:1-2, John 1:14)His sinless life (Phil. 2:5-11)His miracles (Matt. 4.23)His vicarious and atoning death through His shed blood on the cross, the forgiveness of sins (Rom. 3:23-25, 2 Cor. 5:21, 1 John 2:1-2)His bodily resurrection from the dead (Rom. 8:34, 1 Cor. 15:3-5)His ascension into heaven, now seated at the right hand of the Father (Acts 1.9-11, Heb. 1:3, Heb. 9.24)His future return in power and glory (1 Thess. 4:16-18)

4. We believe that salvation of the lost is possible through the shed blood of the Lord Jesus Christ by faith apart from works, and regeneration by the Holy Spirit. (Eph. 1:7, Eph. 2:8-9, John 1:12, John 3:36, 2 Cor. 5:17, Titus 3:5, John 14:17)

5. We believe in the present ministry of the Holy Spirit by whom Christ indwells each believer enabling them to live a godly life of obedience as they reach for maturity. (John 14:17, Acts 1:8, John 16:13, John 14:26, 2 Cor. 1.21-22, Gal. 5:22-23)

6. We believe in the bodily resurrection of the saved and their eternal life with God. We believe in the bodily resurrection of the unsaved and their eternal separation from God. (1 Cor. 15:20-28, Matt. 25:45-46, Rev. 20:11-15)

7. We believe in the spiritual unity of believers in Christ. (Eph. 2:13-14, Eph. 4:1-6, John 17:20-23, Phil. 2:1-4)

Mission Statement

To bring the love of Jesus and hope for a new life to our homeless neighbors.

Vision Statement

To see every homeless neighbor - beloved, redeemed, restored.

Values Statement

To be Gospel centered, united together, living faithfulness and pursing excellence.

Pre-Employment

This position is subject to pre-employment, criminal background check and must be able to pass a 4-panel drug screen.