Real Estate Marketing Manager: Portfolio Growth

Greystar Worldwide, LLC; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical benefits

Paid time off

Housing discount

Sabbatical

401(k) match

Parental leave

EAP

Life insurance

Charitable giving

Job summary

Greystar Worldwide, LLC is seeking a Marketing Manager to lead strategic marketing across onsite teams and regional leadership. The role focuses on creating tailored marketing strategies, ensuring consistent deployment across a multi-market portfolio, and driving brand evolution and performance.

You will partner with internal and external groups to implement strategic plans, manage budgets, and oversee digital assets, social channels, and advertising partnerships across Greystar communities.

Qualifications

• Experience coordinating marketing across multi-site portfolios.
• Ability to define and execute marketing strategy and campaigns.
• Strong brand management and cross-functional collaboration skills.

Responsibilities

• Serves as primary marketing contact for onsite and operations teams; may own a portfolio.
• Collaborates with onsite teams and operations on programs to boost property performance.
• Defines and executes marketing strategy, brand evolution, and programs to drive portfolio goals.
• Oversees Greystar brand consistency across the portfolio.
• Manages digital assets, advertising agreements, and social channels onboarding.
• Researches and launches marketing tech to improve performance and reduce costs.
• Projects manage development of portfolio-specific digital assets and collateral.
• Oversees ORM and social media initiatives aligned with goals and benchmarks.
• Provides marketing budget recommendations and supports annual budgeting for the portfolio.
• Oversees property photography projects, contracts partners, and maintains centralized photo library.
• Develops and conducts portfolio trainings for marketing initiatives.
• Conducts monthly touchpoints with operations to discuss goals and support marketing.
• Meets with advertising partners; reviews contracts and optimizes services.
• Provides guidance to onsite and corporate teams on digital ad channels and troubleshooting.
• Collaborates with national and in-house teams to implement initiatives at site level.
• May supervise marketing team members; involved in hiring/training.
• Senior role may be assigned based on experience.

Skills

Marketing strategy

Brand management

Campaign management

Digital advertising

Social media management

Budgeting

Vendor management

Team leadership

Data analysis

Communication

Tools

Digital asset management

CRM systems

Job description

Greystar Worldwide, LLC is seeking a Marketing Manager to lead strategic marketing across onsite teams and regional leadership. The role focuses on creating tailored marketing strategies, ensuring consistent deployment across a multi-market portfolio, and driving brand evolution and performance.

You will partner with internal and external groups to implement strategic plans, manage budgets, and oversee digital assets, social channels, and advertising partnerships across Greystar communities.