Rain Media: Director of Performance Marketing

IntegrateUp; Phoenix (AZ); Remote; USD 150,000 - 170,000; Full time

Job summary

A marketing company is seeking a results-driven Director of Performance Marketing based in Phoenix, AZ. This leadership role involves managing a substantial monthly ad budget to drive new customer acquisitions across various digital platforms. Candidates should have extensive experience in digital marketing, especially in managing high-value ad spends and leading media buyer teams. Great career growth is available in a fast-paced, data-driven environment.

Benefits

Healthcare benefits

Flexible work environment

Qualifications

• 7+ years of experience in digital performance marketing, ideally in eCommerce.
• Success in managing $10M+ annual ad spend.
• Experience leading media buying teams.

Responsibilities

• Own and execute the paid acquisition strategy across multiple platforms.
• Manage a $1.5M–$2M monthly ad spend while maintaining profitability.
• Lead and mentor a team of media buyers.

Skills

Analytical

Decisive

Excellent communication

Problem-solving

Tools

Triple Whale

ClickMagick

Google Workspace

Job description

Hiring: Director of Performance Marketing

Company: Rain Media

Status: Full-time/W2

Location: Phoenix, AZ

Eligibility: US-Based candidates

Position Overview

We’re looking for a data-driven, results-obsessed Director of Performance Marketing to lead our media buying team and scale new customer acquisition across all paid channels.

You’ll manage a $1.5M–$2M monthly ad budget spanning Meta, TikTok, Google, YouTube, Bing, and AppLovin, with a laser focus on driving profitable growth. Your mission is simple: acquire new customers efficiently and at scale through world-class media buying execution and analytical rigor.

This is a highly visible, leadership-level role reporting directly to the CEO. You’ll build upon a proven system that has already driven 8-figure annual revenue growth, and now needs a dedicated leader to take it to the next level.

What Excellence Looks Like

• You know your numbers, daily CAC, ROAS, MER, and contribution margin by channel, and act fast when they change.
• You deliver consistent acquisition growth while protecting profitability and optimizing spend allocation.
• You lead your team with clarity, urgency, and accountability—removing obstacles and pushing for excellence.
• You test strategically, scale efficiently, and make data-driven decisions that move the business forward.
• You treat the ad accounts like your own P&L and operate with ownership, precision, and pace.

About Organics Ocean

We are a premium direct-to-consumer supplement brand helping people live healthier lives through science-backed, clean, and effective products.

We’re not a company where things stay the same. We test, we optimize, we innovate—and we want someone who thrives in that kind of high-accountability, fast-paced environment.

Responsibilities

Performance Marketing Leadership

• Own and execute the company’s paid acquisition strategy across Meta, TikTok, Google, YouTube, Bing, AppLovin, and emerging platforms.
• Manage and optimize a $1.5M–$2M monthly ad spend, maintaining profitability while driving rapid scaling.
• Lead and mentor a team of in-house and agency media buyers, ensuring clarity, accountability, and operational precision.
• Develop, document, and enforce best practices for testing, optimization, and scaling across all platforms.
• Partner closely with leadership to forecast spend, acquisition volume, and growth pacing aligned with company targets.

Channel Optimization & Expansion

• Expand into new paid channels and geographies, identifying scalable acquisition opportunities.
• Continuously evaluate channel performance, adjusting budgets based on efficiency and marginal ROI.
• Build a diversified media mix to mitigate platform risk and stabilize acquisition costs.
• Explore and operationalize emerging channels such as influencer whitelisting, native, and affiliate programs.

Data, Analytics & Attribution

• Use Triple Whale, ClickMagick, and internal dashboards to track performance, attribution, and cohort profitability.
• Analyze and report on CAC, ROAS, MER, LTV, and payback windows with precision and context.
• Partner with data and finance teams to ensure accurate reporting, forecasting, and decision support.
• Identify patterns in channel performance and audience behavior to guide strategic optimizations.

Team Leadership & Collaboration

• Lead a team of skilled media buyers with clear KPIs and structured weekly accountability rhythms.
• Conduct weekly performance reviews to evaluate results, identify insights, and prioritize tests.
• Collaborate cross-functionally with Retention, Product, and Brand to ensure funnel consistency and efficient spend allocation.
• Create alignment and velocity within the team through transparent communication and data-backed decision-making.

Requirements

Experience

• 7+ years of experience in digital performance marketing, with a strong DTC eCommerce background.
• Proven success managing $10M+ annual ad spend across Meta, TikTok, and Google.
• Willingness to travel 3–4 times annually, with frequency based on proximity to Phoenix, AZ.
• Experience leading media buying teams and managing agencies or contractors.
• Deep understanding of acquisition funnels, channel diversification, and attribution.
• Supplements or nutraceutical industry experience preferred, but not required.
• DTC ad copywriting experience.

Technical Skills

• Platforms: Meta, TikTok, Google, YouTube, Bing, AppLovin, Shopify.
• Tools: Triple Whale, ClickMagick, ClickUp, Slack, Google Workspace.
• Analytics: Cohort analysis, CAC/LTV modeling, and marginal ROI analysis.
• Advanced knowledge of attribution and media performance measurement.

Soft Skills

• Analytical, decisive, and comfortable leading in a high-growth environment.
• Excellent communicator with the ability to align teams around clear goals.
• High integrity, disciplined work ethic, and bias toward action.
• Thrives under pressure, with strong problem-solving and prioritization skills.

Additional requirements

• Geographic location preference: Phoenix, AZ
• Access to a computer
• Reliable internet connection
• Reliable and distraction-free work environment

Compensation

• This is a full-time, remote, W-2 employee position. Pay is $150,000-$170,000 USD annually (for U.S.-based employees).
• Healthcare, dental, and vision plans are available.

Software Utilized by the Company

• Klaviyo, Postscript, Go High Level, Gem Pages, Shopifty, ClickUp, Slack, Google Workspace, Dropbox, Microsoft 360, GoDaddy.

Interview process

• Initial Application
• Skills Application
• Live interview with our recruiting agency, IntegrateUp
• HR Interview within Rain Media
• Interview with CEO or manager