Publisher Partnerships Manager, Sports

TikTok; New York (NY); On-site; USD 95,000 - 135,000; Full time

Job summary

An innovative firm seeks a Partnerships Manager to join its dynamic Content Partnerships team. This role focuses on nurturing relationships with top media publishers, optimizing content performance, and driving strategic growth initiatives. The ideal candidate will possess strong communication and negotiation skills, along with a deep understanding of the media landscape. Join a company that values creativity and diversity, and be part of a mission to inspire joy through engaging content. This is an exciting opportunity to make a significant impact in a fast-paced environment.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401(k)

Paid Leave

Qualifications

• 3+ years experience in media publisher partnerships and content strategy.
• Strong leadership presence to manage complex projects with senior stakeholders.

Responsibilities

• Manage partners' content portfolio and develop publisher strategy.
• Build and nurture high-level key partner relationships.

Skills

Media Publisher Partnerships

Business Development

Content Strategy

Communication Skills

Negotiation Skills

Problem-Solving

Education

Bachelor's Degree

Tools

SQL

Excel

Job description

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Responsibilities

About the Team

TikTok's Content Partnerships team is responsible for accelerating the growth of our top 100 global media accounts by developing strong, executive level relationships, strategic partnerships, landing core platform narratives, securing incremental growth and providing best in class service.

About the Role

Partnerships Manager, Sports will report to the Head of Sports Partnerships on TikTok's Content team. The Sports Partnerships team develops and nurtures high-level relationships with publishers across North America and globally, whilst securing vertical content growth and delivering clear and attributable value back to publisher businesses. This role will be primarily responsible for analysing global sport publishers' content performance on TikTok, providing strategic recommendations, and helping to manage publishers (NA + Global) on a day-to-day basis. The candidate should have a deep understanding of the short-form, user-generated content landscape.

This is a global, strategic role with a comprehensive scope: seasoned communication, negotiation and relationship building skills, proven industry experience and the capability to work across countries, continents and cultures.

Responsibilities

1. Manage partners' content portfolio by working closely with Product, Creator, Ad Sales, Business Development teams and other cross-functional stakeholders to develop and execute publisher strategy based on company priorities
2. Develop and execute central content strategy and relationship management for corresponding partner stakeholders
3. Channel partners' business needs and priorities into opportunities to further long-term partner relationships and unlock strategic incremental growth opportunities
4. Execute strategic initiatives that drive business goals and scaled content impact for TikTok and the partner by working with Program teams and relevant cross-functional stakeholders
5. Build and nurture high-level key partner relationships

Qualifications

Minimum Qualifications

• Our ideal candidate has 3+ years experience across media publisher partnerships, business development, and content strategy
• Strong leadership presence to work with industry executives, senior leadership, and cross-functional stakeholders to steer complex projects with exemplary organizational, communication, and interpersonal skills
• Understanding key business priorities, including the ability to clearly articulate key issues, recommend solutions, and kick-off projects to serve core business priorities
• Creative approach to partnership structures (in working with Business Development) that fully appreciates the unique value TikTok creates for our sports partners and ability to sell this narrative and value prop
• Ability to navigate ambiguity with a problem-solver's mindset to drive strong execution in a fast-paced environment
• Bachelor degree required

Preferred Qualifications

• Excellent background working with content performance data, dashboards, crafting insights, designing visualisation and presenting clear data backed stories to internal and external senior leadership
• Understanding of local business dynamics with intellectual curiosity to dive deeper into key issues versus accepting a cursory understanding of the marketplace
• Basic experience with SQL, building dashboards and a passion for excel formulas
• Experience working with product teams preferred
• MS/MA/MBA and/or content platform experience considered a plus
• Spanish language a plus

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. Our global headquarters are in Los Angeles and Singapore, with offices worldwide.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. We value diversity, foster innovation, and aim to create a positive impact through our work. Join us to be part of a dynamic, inclusive environment where your contributions matter.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate diversity and strive for an environment that reflects the communities we serve.

TikTok Accommodation

We provide reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, religious beliefs, or other protected reasons. For assistance, contact us at https://tinyurl.com/RA-request.

Job Information

【For Pay Transparency】The base salary range for this position in the selected city is $95,000 - $135,000 annually. Compensation may vary based on qualifications, skills, experience, and location. Benefits include medical, dental, vision insurance, 401(k), paid leave, and more.

Additional Details

Seniority level: Associate

Employment type: Full-time

Job function: Marketing, Public Relations, and Writing/Editing

Industries: Technology, Internet, Entertainment