Public Relations Specialist

Florida Virtual School; Orlando (FL); On-site; USD 52,000 - 72,000; Full time

Job summary

PRSA Orlando seeks a Specialist in Public Relations to craft stories highlighting student achievement, teacher excellence, and educational innovation for Florida Virtual School (FLVS) and FlexPoint. You will research, write, edit, and publish releases, features, and talking points, while supporting proactive earned media interviews and media relations activities.

Collaborating with organization leaders, students, and staff, you will identify compelling narratives that advance goals and bolster

Qualifications

• Research, write, edit, and publish strategic communications materials.
• Develop news releases, feature stories, award submissions, talking points.
• Support media relations, monitor opportunities, coordinate interviews, maintain media lists.

Responsibilities

• Identify and develop stories that advance organizational goals and strengthen stakeholder engagement.
• Support FLVS and Florida Scholars Academy communications initiatives.
• Provide support for national content and public relations efforts as needed.

Skills

Content creation

News writing

Editing

Media relations

Storytelling

Communication

Job description

The Specialist, Public Relations develops and executes content and public relations initiatives that strengthen the visibility, credibility, and reputation of Florida Virtual School (FLVS) and FlexPoint. Serving as a key member of the Communications team in the Marketing and Communications Department, this role creates compelling stories that highlight student achievement, teacher excellence, organizational impact, and educational innovation across multiple channels.

The Specialist is responsible for researching, writing, editing, and publishing content, including news releases, feature stories, articles, award submissions, talking points, and other strategic communications materials. The role also supports media relations activities by monitoring media opportunities, developing pitches, coordinating interviews, maintaining media lists and coverage reports, and assisting with proactive earned media interviews.

Working closely with organization leaders, subject matter experts, students, and staff, the Specialist identifies and develops stories that advance organizational goals and strengthen stakeholder engagement. The role supports FLVS and Florida Scholars Academy communications initiatives and provides support for national content and public relations efforts as needed.