Public Relations Specialist

Prolificonline

Indianapolis (IN)

On-site

USD 56,000 - 90,000

Full time

14 days+

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Benefits offered by this job

Healthcare plan

401k matching

Life insurance

Paid time off

Paid parental leave

Disability coverage

Training & development

Cell phone reimbursement

Hybrid work setting

Wellness resources

Snack & drinks in office

Job summary

JDA Worldwide, a full-service marketing firm in Indianapolis, seeks a Public Relations Specialist to elevate client visibility through earned media across national and regional outlets.

The role develops media lists, drafts compelling communications, and cultivates strong journalist relationships. The ideal candidate stays ahead of news cycles, generates fresh ideas, and thrives in a fast-paced team environment with cross-department collaboration.

Qualifications

Bachelor's degree in Business, Communications, Public Relations or related field.
Proven experience as Public Relations Officer or similar PR role.
Experience managing media relations (online, broadcast and print).
Background in researching, writing and editing publications.

Responsibilities

Develop and execute earned media strategies across national, regional, trade and digital media.
Pitch and secure interviews, feature stories, editorials, guest articles, podcasts and other opportunities.
Draft press releases, media pitches, statements, talking points, op-eds and submissions.
Serve as first contact for inbound media inquiries and respond promptly.

Skills

Written Communication

Verbal Communication

News Judgment

Initiative

Creativity

Strategic Thinking

Relationship Building

Collaboration

Time Management

Education

BS/BA in Business

Public Relations experience

Media relations experience

Writing/editing experience

Tools

Muck Rack

Job description

Description

JDA Worldwide is a full-service marketing and communications firm. For over three decades, we have served national, emerging, and category-leading brands who want to make a positive impact on the world. We are headquartered in Indianapolis and have proudly been named one of the best places to work in Indiana for 6 straight years.

Location: We are looking for a Publicist that is located in the Indianapolis or Nashville area. This is a hybrid position.

Job Summary

The Public Relations Specialist is responsible for developing and executing earned media strategies that elevate client visibility across national, regional, trade, and digital media. This role pitches interviews, feature stories, editorials, and other written works on behalf of clients while cultivating strong relationships with journalists, producers, editors, and podcast hosts. The specialist also serves as an initial point of contact for inbound media inquiries and helps identify timely opportunities that support client goals.

The ideal candidate is a news enthusiast with exceptional writing skills and strong media instincts. They are proactive, take initiative without waiting to be directed, anticipate client and team needs, and consistently bring fresh, creative ideas to the table. They stay closely connected to the daily news cycle and are constantly thinking about how current events, cultural conversations, and emerging trends create opportunities for clients.

Success in this role requires someone who thrives in a fast-paced environment, communicates professionally in every interaction, collaborates well with others, and is willing to jump in wherever needed to help the team succeed.

Requirements

Foster and maintain strong relationships with members of the media.
Pitch and secure interviews, feature stories, editorials, guest articles, podcasts, and other earned media opportunities.
Draft compelling press releases, media pitches, statements, talking points, op-eds, award submissions, and other written communications on behalf of clients.
Serve as the first point of contact for inbound media inquiries and respond promptly to requests.
Research, establish, and develop relationships with reporters, editors, producers, and influencers.
Develop and maintain customized media lists tailored to each client's audience, geography, and campaign objectives.
Monitor the daily news cycle, industry trends, and cultural conversations to identify proactive media opportunities and potential reputational risks.
Bring creative story ideas and strategic recommendations that help clients stay relevant in the news.
Anticipate client and team needs by taking initiative and moving projects forward with minimal direction.
Master and utilize PR tools such as Muck Rack.
Seek opportunities for partnerships, sponsorships, speaking engagements, and other visibility opportunities.
Track media coverage and campaign performance while preparing client reports.
Represent clients on-site during media interviews, press conferences, book launches, and special events as needed.
Represent JDA Worldwide with professionalism in appearance, communication, and conduct.
Collaborate across departments and willingly support teammates to ensure exceptional client service.