Public Relations Specialist

Cetera Financial Group; Dallas (TX); On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

20+ days of paid time off

401(k) plan with company contribution

Paid parental leave

Access to mental health benefits

Job summary

A financial services firm is seeking a Public Relations Specialist to join their Corporate Communications team. The successful candidate will manage media relations, draft press releases, and develop communications strategies that enhance the firm’s brand presence in the financial industry. Applicants should have over 3 years of PR experience, particularly in financial services, alongside strong writing and storytelling skills. This role offers competitive salary and benefits.

Qualifications

• 3+ years of public relations experience, preferably in financial services.
• Exceptional writing, editing, and storytelling skills required.
• Ability to manage PR agencies and external relationships.

Responsibilities

• Draft and distribute press releases, pitches, and media statements.
• Own the awards and rankings calendar for the company.
• Develop bylined articles and quotes to position leaders as experts.
• Support communications for mergers and acquisitions.
• Track press coverage and provide insights to leadership.

Skills

Strong writing skills

Ability to manage multiple assignments

Media relations experience

Collaboration and teamwork

Education

Bachelor’s degree in communications, journalism, public relations, marketing, or related field

Job description

Overview

Cetera is seeking a Public Relations Specialist to join our dynamic Corporate Communications team. This role will help elevate Cetera’s brand presence, strengthen our share of voice with industry and national news media while ensuring consistent delivery of impactful, day-to-day communications.

The ideal candidate has 3+ years of PR experience, preferably in financial services, with strong writing skills.

Responsibilities

• Media Relations: Draft and distribute press releases, pitches, and media statements; engage proactively with journalists and trade reporters; support both proactive and reactive media opportunities.
• Awards & Recognition: Own the awards and rankings calendar, ensuring thoughtful submissions that highlight Cetera’s competitive differentiators.
• Thought Leadership: Develop bylined articles, executive quotes, op-eds, and speaking abstracts to position Cetera leaders as industry experts.
• Agency & Vendor Management: Help manage day-to-day agency interactions, ensuring two-way accountability and high-quality output aligned with KPIs and deadlines.
• Social Integration: Partner with the social/digital team to amplify PR moments across owned channels.
• M&A Support (as needed): Support communications leadership on integration announcements.
• Crisis & Issues Response: Support rapid response needs, including drafting holding statements, FAQs, and internal talking points.
• Measurement & Reporting: Track press coverage, awards, and share-of-voice metrics; provide regular reporting and insights to leadership.

Qualifications

• Bachelor’s degree in communications, journalism, public relations, marketing, or related field.
• 3+ years of public relations experience; financial services, wealth management, or investment management background strongly preferred.
• Exceptional writing, editing, and storytelling skills, adept at both simplifying complex topics and handling a heavy writing workload.
• Ability to manage multiple assignments at once, with support from experienced communications leaders who help you prioritize and improve your work.
• Ability to manage PR agencies and external relationships.
• Comfort working across functional teams, with a collaborative and proactive approach.
• M&A or financial relations communications experience a plus.

Compensation

The base annual salary range for this role is $70,000 to $85,000, plus a competitive performance-based bonus. Base annual salary depends on a wide array of factors, including but not limited to skill set, years and depth of experience, certifications, and location. Base annual salary may also differ significantly due to geography and cost of labor considerations.

Benefits

What we give you in return:

• Inclusive health, dental, vision and life insurance plans built to support diverse lifestyles, offer preventative care, and protect against hardship.
• Easy access to mental health benefits to meet our team members and their families where they are.
• 20+ days of paid time off (PTO), paid holidays, and 2 paid wellness days to give our employees the time they need to stay close with their loved ones, recharge, and give back to their communities.
• 401(k) Savings plan with a generous company contribution (up to 5%), and access to a financial professional to offer our employees the opportunity to plan-ahead for a strong financial future well beyond their working years.
• Paid parental leave to support all team members with birth, adoption, and foster.
• Health Savings and Flexible Spending Account options to help you save money on healthcare, daycare, commuting, and more.
• Employee Assistance Program (EAP), LifeLock, Pet Insurance and more.

About Cetera

Cetera Financial Group® ("Cetera") is a leading network of independent retail broker-dealers empowering the delivery of objective financial advice to individuals, families and company retirement plans across the country through trusted financial advisors and financial institutions. Cetera is one of the largest independent financial advisor networks in the nation by number of advisors, as well as a leading provider of retail services to the investment programs of banks and credit unions.

Through its multiple distinct firms, Cetera offers independent and institutions-based advisors the benefits of a large, established broker-dealer and registered investment adviser, while serving advisors and institutions in a way that is customized to their needs and aspirations. Advisor support resources offered through Cetera include award-winning wealth management and advisory platforms, comprehensive broker-dealer and registered investment adviser services, practice management support, and innovative technology.

"Cetera Financial Group" refers to the network of independent retail firms encompassing, among others, Cetera Advisors LLC, Cetera Wealth Services LLC (f/k/a Cetera Advisor Networks), Cetera Investment Services LLC (marketed as Cetera Financial Institutions, or Cetera Investors. All firms are members FINRA/SIPC.

Cetera Financial Group is committed to providing an equal employment opportunity for all applicants and employees. For us, this is the only acceptable way to do business. Accordingly, all employment decisions at Cetera Financial Group, including those relating to hiring, promotion, transfers, benefits, compensation, and placement, will be made without regard to race, color, ancestry, national origin, citizenship, age, physical and/or mental disability, medical condition, pregnancy, genetic characteristics, religion, religious dress and/or grooming, gender, gender identity, gender expression, sexual orientation, marital status, U.S. military status, political affiliation, or any other class protected by state and/or federal law.

Agencies please note: this recruitment assignment is being managed directly by Cetera’s Talent Acquisition team. We will reach out to our preferred agency partners in the rare instance we require additional talent options. Your respect for this process is appreciated.

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