Public Relations Manager, Global Sports Events

World Wrestling Entertainment, Inc.; Fort Worth (TX); On-site; USD 85,000 - 120,000; Full time

Job summary

PBR is seeking a Public Relations Manager to shape and promote the organization’s image globally. You will lead media outreach, craft compelling narratives, and coordinate with marketing and events teams to boost ticket sales and audience engagement.

The role requires strong writing, media instincts, and project coordination in a fast-paced sports environment. Hybrid work may be available, with a focus on international media coverage.

Qualifications

• Outstanding written, verbal, and interpersonal communication skills.
• Proven ability to craft compelling narratives and deliver effective pitches.
• Strong organizational, time management, and project coordination skills.
• Comfort working in a fast-paced, deadline-driven environment with shifting priorities.
• Ability to build effective working relationships with media, athletes, executives and internal and external partners.
• Proficiency in MS Office Suite (Word, Excel, PowerPoint) and familiarity with media monitoring or distribution platforms.
• Working knowledge of the Associated Press (AP) Stylebook.
• Self-starter with a collaborative mindset and a solutions-oriented attitude.
• Proficiency in spoken and written Portuguese or Spanish is a plus.

Responsibilities

• Develop, coordinate, and implement comprehensive PR strategies and event-specific media plans that support organizational goals and brand positioning with the goal of driving event ticket sales.
• Own assigned events and markets from planning through execution, including developing PR timelines, identifying media opportunities, coordinating outreach and interviews, tracking deliverables, and ensuring timely follow-through.
• Serve as a primary media liaison during events, managing schedules, media day logistics, press materials, and talent/media coordination for rider interviews and appearances.
• Manage the media credential process for PBR events, including reviewing and tracking requests, routing requests to the appropriate PR team member for their respective events, coordinating approvals, maintaining accurate credential lists, and coordinating onsite credential distribution when necessary.
• Prepare riders, coaches, executives and other spokespeople for media opportunities by developing briefing materials, key messages, background information and interview preparation as needed.
• Partner with the Marketing, Sponsorship, Social and other internal teams, as well as TKO team members where appropriate, to amplify event promotion through integrated campaigns.
• Draft and edit a wide range of content including press releases, web copy, media advisories, press kits, video scripts, and talking points that reflect PBR's voice and objectives.
• Lead efforts to secure earned media coverage for events by proactively pitching national, regional, and local outlets across TV, radio, print, and digital platforms.

Skills

Written & verbal comms

Media pitching

Organization & timing

Relationship building

MS Office proficiency

AP Style knowledge

Portuguese/Spanish a plus

Tools

MS Office Suite

Job description

PBR is seeking a Public Relations Manager to shape and promote the organization’s image globally. You will lead media outreach, craft compelling narratives, and coordinate with marketing and events teams to boost ticket sales and audience engagement.

The role requires strong writing, media instincts, and project coordination in a fast-paced sports environment. Hybrid work may be available, with a focus on international media coverage.