Public Relations Manager - 100% Remote Role

Child Care Aware of America; Arlington (VA); Remote; USD 80,000 - 97,000; Full time

Job summary

A leading national organization seeks a Public Relations Manager to develop and implement strategic media outreach and communication plans. The candidate will engage with media, manage press relations, and elevate organizational messaging aimed at improving the child care system across the country.

Qualifications

• 4-5 years experience in national organization.
• Experience in issue-based storytelling.
• Ability to coach and staff senior leadership.

Responsibilities

• Manage media relations and strategic communications.
• Produce high-quality press materials and messaging points.
• Analyze PR campaign effectiveness.

Skills

Communication

Project Management

Media Relations

Analytical Skills

Education

Bachelor’s degree in journalism, communications, or related field

Tools

Cision

HubSpot

PR Newswire

Asana

Job description

Public Relations Manager - 100% Remote Role

Public Relations Manager - 100% Remote Role

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The Manager of Public Relations at Child Care Aware of America will manage media, communications, and public relations strategies that advance the organization’s mission. This role involves crafting and executing sophisticated media outreach and strategic communications plans, emphasizing compelling issue-based storytelling and creating narrative change. The Manager will elevate the profiles of key leaders as authoritative voices in the child care field, manage robust press relations, and ensure cohesive messaging across the organization and across CCAoA’s communications platforms. This role requires a strong communicator with experience in strategic communications and a demonstrated ability to influence public and policy discourse on child care issues.

Child Care Aware of America (CCAoA) is the only national organization that supports every part of the child care system. In partnership with an on-the-ground network of Child Care Resource and Referral (CCR&R) organizations, we work in states and communities to advance high-quality, affordable child care—transforming a patchwork of resources into a system that works for everyone. Together, we make America child care strong— and that makes everyone stronger. CCAoA is committed to recruiting and retaining a dynamic workforce to help build a child care system that serves all children and families. Join us in ensuring that every family has access to high-quality, affordable child care.

Position Duties And Responsibilities

Strategic Communication and Public Relations Management:

• Collaborate with organizational leadership to identify and execute strategic communication opportunities that support narrative change, storytelling, membership acquisition and retention, and advocacy goals. Facilitate public relations activities including media outreach, press releases and other content creation, and social media management to elevate the organization’s profile in relevant sectors.
  
  

Media Relations And Content Development

• Serve as the primary contact for fielding media inquiries, developing talking points, coaching subject matter experts, and arranging interviews.
• Manage CCAoA’s narrative change and storytelling work, developing story ideas and managing media relations to optimize coverage and enhance public perception.
• Produce and manage high-quality, engaging content such as press materials, speeches, and messaging points that align with the organization's mission and policy focus.
• Build and maintain relationships with PR counterparts in coalition groups, integrating advocacy efforts and enhancing collective impact on policy discussions.
• Maintain an organizational editorial standard and review/edit key organizational assets to ensure message and grammatical consistency.
  
  

Performance Analysis

• Analyze and develop regular reports sharing the effectiveness of PR campaigns, ensuring strategies are cost-effective and impactful.
• Utilize tools like HubSpot, Cision, and PR Newswire to develop media lists and relationships, track media engagement and measure key performance related to media relations.
  
  

Campaign And Presentation Collaboration

• Collaborate closely with Research, Policy, and Advocacy teams on integrated communications, campaigns, and messaging.
• Develop content for and manage external presentations, coordinating with subject matter experts and executive office teams.
  
  

Flexible Task Engagement

• Willingly takes on additional responsibilities and adapts to evolving priorities as needed to support team objectives and organizational goals.
  
  

Knowledge, Skills, Abilities

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• Ability to translate technical information, data, and complex information into easy-to-understand talking points and stories.
• Excellent project management skills including project management software like Asana.
• Excellent communication skills, both oral and written, organizational skills, and analytical skills.
• Experience working with national media and with PR software, e.g., Cision, PR Newswire.
• Working knowledge of social media strategies and best practices; experience using Sprout Social or similar social media management software, a plus.
• Experience with Microsoft Office products.
• Experience with HubSpot or similar CRM tools is a plus.
• Excellent interpersonal skills and strong proclivity for collaboration with staff at all levels.
• Ability to work closely and effectively with senior leaders/executives.
• Ability to work independently and proactively, in teams, and with members of the media.
• Ability to offer creative ideas and solutions about media strategies to overcome challenges.
• Ability to translate reports to an easy-to-understand format for social media and members of the press.
• Ability to travel to events (at least twice yearly).
  
  

Qualifications

• Bachelor’s degree in journalism, communications, or related field.
• At least 4-5 years working in a national organization, preferably in the communications department, with experience in issue-based storytelling.
• Experience working with national media to pitch, place, and shape stories that elevate policy and research insights, ensuring accuracy and resonance with key audiences.
• Experience staffing and coaching senior leadership for speaking engagements and media interviews.
  
  

This position description summarizes the main duties and responsibilities of the job. It neither prescribes nor restricts the exact tasks that may be assigned to carry out these duties. This position description is not meant to be an all/inclusive statement of the duties and responsibilities of the position. This document should not be construed in any way to represent a contract of employment. Child Care Aware of America reserves the right to review and revise this document at any time. This position requires completion of a satisfactory background check. Child Care Aware of America is an Equal Opportunity Employer / Drug-Free Workplace.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Individual and Family Services

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