Public Relations Manager

UGREEN GROUP LIMITED; Germany (OH); Hybrid; USD 70,000 - 90,000; Full time

Job summary

UGREEN GROUP LIMITED is looking for a PR professional to strengthen its brand visibility through effective media relationships and public relations strategies. The role requires 5+ years in PR, with a focus on technology media, and fluency in both German and English.

The successful candidate will lead PR initiatives, monitor industry trends, and ensure effective communication across various teams to enhance brand growth and engagement.

Qualifications

• 5+ years of experience in PR, communications, or brand marketing.
• Strong skills in PR planning, content development, and campaign execution.
• Experience in consumer electronics or accessories is a plus.

Responsibilities

• Identify and develop PR opportunities like brand partnerships and sponsorships.
• Lead execution of key PR projects such as product launches and press events.
• Monitor industry trends to identify relevant PR opportunities.

Skills

Public Relations Management

Media Relationship Building

Campaign Execution

Content Development

Fluent in German and English

Job description

Identify, develop, and maintain strong relationships with leading European technology and consumer media. Facilitate product reviews and collaborate with media partners to deliver high-quality editorial coverage that strengthens brand credibility and visibility.

Drive PR Initiatives & Brand Activations

Identify and develop PR opportunities, including brand partnerships, sponsorships, and ESG-related initiatives. Lead the execution of key PR projects such as product launches, press events, and media briefings, ensuring strong delivery and meaningful brand impact.

Shape Local PR Strategy & Content

Monitor industry trends and the media landscape to identify relevant topics and timely PR opportunities. Develop and localize PR materials, including press releases, product messaging, and campaign assets. Ensure global campaigns are effectively adapted and executed in the European market, with messaging that resonates locally.

Drive Integrated PR Strategy & Collaboration

Partner closely with global and regional teams to co-develop PR communication strategies and narratives that support business priorities and brand growth. Bring strong local market insights into the process, and ensure seamless collaboration across teams to deliver consistent and impactful communication.

What We’re Looking For

• 5+ years of experience in PR, communications, or brand marketing, preferably in an international or European context. Experience working with technology media is a strong plus.
• Proven ability to build and manage media relationships independently.
• Strong skills in PR planning, content development, and campaign execution, with the ability to align PR initiatives with business objectives.
• Fluent in German and English; additional European languages are a plus. Experience in consumer electronics or accessories is a plus.
• Proactive, self-driven, and highly responsible, with a strong sense of ownership.