Public Relations Lead

Snowflake; Menlo Park (CA); Hybrid; USD 122,000 - 161,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Life and disability insurance

401(k) retirement plan

Flexible spending account

Health savings account

At least 12 paid holidays

Paid time off

Parental leave

Employee assistance program

Job summary

Snowflake is seeking a Public Relations Lead to shape external narratives and drive customer success stories. You will own programs, work with executives, and coordinate across global markets to amplify Snowflake’s impact.

The role emphasizes strategic storytelling, cross-functional collaboration, and building AI-assisted workflows to enhance media monitoring and reporting.

Qualifications

• 5+ years in public relations, communications, or related field in B2B tech, enterprise SaaS, or top-tier agency.
• Own programs end-to-end from strategy to results with minimal oversight.
• Exceptional writing and storytelling translating tech narratives into business outcomes.

Responsibilities

• Own and drive PR programs amplifying Snowflake's customer success with earned media.
• Support executive thought leadership programs for Snowflake leaders.
• Lead PR strategy for emerging markets including international media relations and agency management.
• Develop press materials translating complex tech into clear, business-relevant stories.
• Collaborate with Product Marketing, Customer Marketing, Sales, IR, and exec leadership.

Skills

PR strategy

Storytelling

Media relations

Executive thought leadership

Cross-functional collaboration

AI awareness

Agency management

International markets

Project management

Content creation

Education

BA/BS degree or equivalent experience

Tools

Media monitoring tools

CRM reporting platforms

PR measurement frameworks

Job description

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.

We are growing our Global Communications team and hiring a Public Relations Lead to help drive the narratives behind how Snowflake is shaping the future of enterprise AI. This role sits within Corporate Communications and focuses on some of our highest-impact storytelling: bringing customer proof points to life, supporting executive thought leadership, and building PR programs for Snowflake's emerging and growth markets. You will work across programs ranging from earnings and executive visibility to customer campaigns and international market launches, with real ownership, variety, and room to build. We are looking for someone who is equal parts strategist and executor, scrappy and organized, and energized by working at the intersection of corporate narrative and customer impact.

AS A SNOWFLAKE PR LEAD, YOU WILL:

• Own and drive PR programs that amplify Snowflake's customer success, sourcing stories, building campaigns, and securing meaningful earned media coverage
• Support executive thought leadership programs for senior Snowflake leaders, translating company strategy into compelling external narratives
• Lead PR strategy and execution for Snowflake's emerging markets, including international media relations, agency management, and stakeholder coordination
• Develop and pitch press materials (press releases, bylines, media briefs, and reactive statements) that translate complex technical concepts into clear, business-relevant stories
• Collaborate cross-functionally with Product Marketing, Customer Marketing, Sales, Investor Relations, and executive leadership to identify and capitalize on high-value story opportunities
• Support corporate PR moments including quarterly earnings, major company announcements, and tier-one events as needed
• Build and optimize AI-powered workflows to streamline media monitoring, reporting, content development, and other day-to-day PR operations, always looking for smarter, faster ways to work
• Manage reporting, internal communications, and operational workflows that keep programs running smoothly across a distributed team

OUR IDEAL CANDIDATE WILL HAVE:

• 5+ years of experience in public relations, communications, or a related field, within B2B technology, enterprise SaaS, or a top-tier agency with relevant clients
• A track record of owning programs end-to-end: from strategy to execution to demonstrated results, with minimal oversight
• Exceptional writing and storytelling skills, with the ability to translate technical product narratives into compelling, business-outcome focused content
• Experience managing media relationships across trade, business, and/or international outlets
• Comfort working across multiple stakeholders and workstreams simultaneously. You are organized, proactive, and have an entrepreneurial mindset
• A natural curiosity about AI and automation, with demonstrated experience building AI-assisted workflows or integrating new tools into your day-to-day work to move faster and work smarter
• Experience managing PR agencies and/or with international or emerging market PR is a strong plus
• A bias for action and a builder mentality. You see gaps and fill them; you do not wait for someone to tell you what to do
• Familiarity with media monitoring tools, CRM/reporting platforms, and PR measurement frameworks
• BA/BS degree or equivalent experience

This role requires remote and in-office work at our Menlo Park, CA office.

Snowflake is an equal opportunity employer. We believe that diverse teams drive innovation and are committed to creating an inclusive environment for all employees.

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

The following represents the expected range of compensation for this role:

• The estimated base salary range for this role is $122,000 - $160,600.
• Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.

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