Public Relations Events & Content Creation Intern

Porsche Cars North America; Atlanta (GA); On-site; USD 51,577,000 - 57,308,000; Full time

Job summary

Porsche Cars North America (PCNA) is seeking an energetic PR Events Intern to help plan media events and support content production. You will collaborate with our Public Relations Lifestyle & Experiential Strategy Team, coordinate logistics, and assist with editorial content for media outreach.

The role requires strong organization, communication skills, and the ability to work with press, vendors, and internal teams. It is a full schedule with some travel and weekend/evening events.

Qualifications

• Bachelor's degree from an accredited university required.
• Preferred majors: English, Communications, Event Management, Journalism, Marketing, or Photography/Videography.
• Internship experience in PR/events is a plus.

Responsibilities

• Assist Spokesperson, Content and Special Projects in editorial assets and social content; manage content library and social calendar.
• Assist Spokesperson, Events and Experiential with domestic and international media event logistics; travel arrangements, vendor management, budgeting.
• Schedule and coordinate department meetings and long-term projects.
• File and track systems, meeting minutes and deadline reports.
• Coordinate with PR Analyst on finance, accounting and procurement per PCNA policy.
• Schedule team planning meetings and content reviews.
• Prepare and format presentations, reports and media summaries.

Skills

Social media proficiency

Event coordination

Budgeting

Communication skills

Interpersonal skills

Multitasking

Automotive industry interest

Education

Bachelor's degree

Tools

Microsoft Word

PowerPoint

Excel

Outlook

Job description

Position Overview

We’re setting out to deliver the most creative, relevant, and memorable media events imaginable – and, as a result, our team is growing. We’re looking for an outgoing and confident candidate to join our team and play a central role in planning events and supporting with content production. This is an exciting role, working with the most incredible cars and within a well-established, supportive, and experienced team that thrives on creativity and fast-paced work.

TasksTasks

Position Overview

We’re setting out to deliver the most creative, relevant, and memorable media events imaginable – and, as a result, our team is growing. We’re looking for an outgoing and confident candidate to join our team and play a central role in planning events and supporting with content production. This is an exciting role, working with the most incredible cars and within a well-established, supportive, and experienced team that thrives on creativity and fast-paced work.

The position of PR Events Intern for Porsche Cars North America, Inc. (PCNA) is part of the Public Relations Lifestyle & Experiential Strategy Team, which is responsible for supporting events and content production targeted at media. All projects are designed in pursuit of interacting positively with target audiences through traditional and non-traditional coverage. Additionally, this individual will provide support with budget tracking and team coordination.

The position requires excellent organization skills, attention to detail, enthusiasm, and strong decision-making ability. Exceptional written and verbal communication skills are also necessary for this internship. This position requires the ability to interact with members of the press, content creators, vendors, and other PCNA departments in a fast-paced environment while maintaining a high level of professionalism and confidentiality.

This position reports to the Spokesperson, Content and Special Projects but should be able to interact with and assist all other members of the Public Relations team.

The hourly rate for this role is $18/hr- $20/hr

Assignment Duration: March 2027 - September 2027

Educational Background

• Bachelor’s degree from an accredited university is required preferably English, Communications, Event Management, Journalism, Marketing, or Photography/Videography

Position Responsibilities

• Assist the Spokesperson, Content and Special Projects in the development and execution of editorial assets in support of PR's content strategy; responsibilities include contributing to creative campaign concepts, maintaining a digital library of content assets, managing a project calendar for social media activity, collaborating with internal stakeholders to produce social content, and supporting the production of behind-the-scenes content for projects filmed at OPD
• Assist the Spokesperson, Events and Experiential with event logistics for domestic and international media events and other nontraditional experiential activations; responsibilities include travel arrangements, guest registration, internal communications, finance & procurement oversight, vendor management and other general coordination topics.
• Assist the Manager, Lifestyle Communications and Experiential Strategy by coordinating day-to-day department meetings as well as long-term projects and activities. .
• Assist with filing and tracking systems for department, including meeting minutes, deadline reports and workback plans.
• Assist and coordinate with the PR Analyst with department finance, accounting and procurement needs; ensure these documents are processed according to PCNA Finance Policy.
• Assist in scheduling and coordinating team planning meetings, brainstorming sessions, and content reviews.
• Prepare and format presentations, reports, and media summaries for team use.

QualificationsQualifications

Position Requirements

• Excellent command of Social Media platforms including but not limited to TikTok, Instagram, Twitter, Facebook, Youtube, LinkedIn, WhatsApp, Reddit, Snapchat and any other social platform. Must also be proficient in Microsoft Word, PowerPoint, Excel, and Outlook.
• Event organization experience is desired, including logistics, scheduling, and budgeting.
• Ability to handle multiple assignments and deadlines simultaneously while maintaining a very high-level of confidentiality.
• Strong interpersonal skills - flexible, energetic, collaborative, detail-oriented, highly motivated. Strong team player who enjoys working in a multi-cultural environment, and has capacity to work both independently, collaboratively and is flexible with new requests.
• Self-starter and strong multitasker with an interest in the automotive industry.
• Experience seeking out appropriate resources when necessary while utilizing them efficiently and intelligently.
• Ethical in all his/her dealings. Understands the importance of integrity and compliance.
• Position is set to a 40 hour/week structure, with a potential for overtime due to travel or increased workload. Must be able to travel and occasionally work weekends and evenings.

Travel arrangements are subject to a case-by-case basis and require HR approval. Travel Expense Responsibility: Employee is required to cover all travel-related expenses (e.g., transportation, lodging, meals) out of pocket at the time of travel, with reimbursement provided in accordance with company expense policies and submission requirements.

About Porsche Cars North America, Inc.

Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of the Porsche 911, 718 Boxster, 718 Cayman, Macan, Cayenne, Panamera and Taycan. The Porsche Car Configurator can be used by anyone to customize and pre-order any vehicle in that lineup at any time. Headquartered in Atlanta, Georgia, since 1998, PCNA is home to the first Porsche Experience Center in North America, which features two module-based 1.6 mile driver development tracks, a business center and Restaurant 356. The campus is also home to the U.S. headquarters of Porsche Classic. The company operates a second Porsche Experience Center near Los Angeles. That complex features a driver development track with eight educational modules totaling 4.1 miles, a business center, Restaurant 917 and the headquarters of Porsche Motorsport North America. PCNA supports 204 independently owned and operated Porsche Centers in the U.S., five Porsche studios and six satellite stores in the U.S., including supplying parts, service, marketing, and training. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the Porsche brand's 75-year history of leadership in the advancement of vehicle performance, safety, and efficiency. PCNA is an indirect wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany.

At the core of this success is Porsche's proud racing heritage that boasts some 30,000-plus motorsport wins to date.

At a Glance

At a Glance

At a Glance

Porsche is an equal opportunity employer and we take pride in our diversity. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Porsche will be based on merit, qualifications and abilities. Porsche does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, pregnancy, status as a parent, national origin, age, disability, family medical history, ancestry, medical condition, genetic information, sexual orientation, gender, gender identity, gender expression, marital status, familial status, registered domestic partner status, family and medical leave status, military status, criminal conviction history, or any other characteristic protected by federal, state or local law.

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