Public Relations Director (pt)

Capacity Builders, Inc.; Farmington (NM); On-site; USD 45,000 - 65,000; Full time

Job summary

Capacity Builders, Inc. in Farmington, NM seeks a skilled public relations manager responsible for overseeing communication strategies. You will ensure brand messaging is consistent while managing media relations and social media strategies. Candidates with a Bachelor's Degree, extensive graphic design, and public relations experience are encouraged to apply.

Your role includes scaling communications for nonprofit objectives, promoting cultural understanding, and engaging with local communities.

Qualifications

• Bachelor’s Degree required.
• Extensive graphic design experience.
• Strong organizational and time management skills.
• Knowledge in website development and social media coordination.

Responsibilities

• Manage the public relations department and content.
• Work with media outlets for publishing company information.
• Implement social media strategies to grow online support.
• Produce mass communications via email blasts and campaigns.

Skills

Graphic design experience

Computer knowledge

Organization skills

Public relations experience

Marketing background

Website development knowledge

Strategic vision

Education

Bachelor's Degree

Job description

For almost twenty years, Capacity Builders, Inc. has dedicated its resources, determination and passion to working with the Diné (a traditional term for the Navajo) and other Native American communities in the United States. Our mission is to:

• Build the capacity of the neediest tribal nonprofits and communities through training and support programs so they are better able to improve the lives of Native American youth and families.
• Improve the health, wellness and quality of life of the Diné by providing direct services that include teen pregnancy prevention, drug and alcohol prevention, academic and service learning programs.
• Encourage love, appreciation, and understanding for one’s culture by incorporating cultural learning components in our programs.

Job Description

• Responsible for managing the public relations department and the content it delivers. Ensures brand message is consistent, timely, and relevant.
• Work with media outlets to publish timely company information, such as press releases, brochures, and other materials.
• Ensure communication strategy is consistent and reflects the organization’s strategic vision.
• Implement social media strategies.
• Grow online supporter base and traffic.
• Manage relationships with existing clients, the local community and tribal governments.
• Produce and publish mass communications with email blasts and marketing campaigns.
• Refine core messaging to ensure organizational consistency in all aspects of communication including development, organizing and education.
• Ensure consistent framing of messages.
• Publish videos and photography on company website and blogs.
• Document presence of companies at events, conferences, and speaking engagements.
• Develop the advertising, marketing and promotion plans.

Qualifications

• Bachelor’s Degree required.
• Extensive graphic design experience.
• Extensive computer knowledge.
• Organization and time management skills.
• Prior nonprofit public relations with nonprofit fundraising experience.
• Prior marketing background.
• Knowledge in website development and social media coordination.
• Commitment to the mission.
• Proven experience in scaling a multi-site complex organization.
• Proven track record of exceeding goals and a bottom‑line orientation.
• Evidence of the ability to consistently make good decisions through a combination of analysis, wisdom, experience, and judgment.
• High level of business acumen including successful management.
• Ability to balance the delivery of programs against the realities of a budget.
• Strategic vision and agility to think strategically, anticipate future consequences and trends, and incorporate them into the organizational plan.
• Ability to juggle many responsibilities at once and to operate both independently and hands‑on with the flexibility to be part of a team.
• A track record of embracing challenges and able to act and react as necessary, even if limited information is available; not afraid to take charge of a situation; can overcome resistance to leadership and take unpopular stands when necessary.

Additional Information

Navajo Preference in Employment applies. Enrolled members of the Navajo nation are strongly encouraged to apply. CBI is an equal employment opportunity employer.