Public Relations Coordinator

AO + co; New York (NY); On-site; USD 20,000 - 38,000; Part time

Job summary

AO + co is seeking a part-time Marketing/PR Coordinator in the NYC area, 20 hours per week, in-office. This hands-on role spans creator marketing, community, events, content, product seeding, and retail launch execution.

Initially, 60–70% of time will focus on event and launch prep before shifting to ongoing creator, community, and seeding programs. You are highly organized, comfortable owning processes from start to finish, with strong Excel/Google Sheets skills and fluency with AI tools.

Qualifications

• Highly organized, proactive, detail‑oriented, and able to own processes from start to finish.
• Strong Excel / Google Sheets skills for building trackers and reporting.
• Proficiency with AI tools for research, organization, and content workflows.
• Comfortable learning new platforms and systems quickly.
• Strong communicator with persistence and follow-up skills.
• Interest in beauty, fragrance, fashion, culture, social media, and creator marketing.

Responsibilities

• Creator + Community Marketing — research, outreach, relationship building, and tracking.
• Product Seeding + Mailers — coordinate seeding, sample requests, ordering, packing, shipping, tracking.
• Content + Social Support — assist content capture and organization for social channels.
• Events + Activations — support planning and production of press, creator, retail, and brand activations.
• First 1–2 weeks may be 60–70% event/launch prep, then shift to ongoing allocations.

Skills

Excel

Google Sheets

AI tools

Organization

Communication

Job description

Our client is looking for a part time (20 hours per week) Marketing/PR Coordinator. This is a highly hands‑on role with exposure across creator marketing, community, events, content, product seeding, and retail launch execution. NYC area only. This role requires in office hours.

The role will evolve with launch priorities. Initially, the focus will be heavily weighted toward event and launch support. Following the launch event, the majority of the role will shift toward building and managing our creator, community, and product-seeding programs.

APPROXIMATE TIME ALLOCATION — ONGOING

Creator + Community Marketing — 40%

• Creator research, outreach, DMs, follow-ups, and relationship building
• Maintain creator lists, outreach trackers, gifting status, and performance tracking
• Support creator and community management
• Identify emerging creators and relevant cultural/social opportunities

Product Seeding + Mailers — 25%

• Coordinate ongoing creator and PR product seeding
• Manage sample requests, ordering, packing, shipping, and tracking
• Maintain sample inventory and support SKU/order setup
• Help scale and organize the ongoing mailer program

Content + Social Support — 20%

• Support content creation and capture for HAEZE social channels
• Assist with creator/UGC content organization and tracking
• Identify trends, formats, and content opportunities relevant to the brand

Events + Activations — 15%

• Support planning and production of press, creator, retail, and brand activations
• Assist with event logistics, product, gifting, guest experience, and on‑site execution

For the first 1–2 weeks, approximately 60–70% of the role may be dedicated to event and launch preparation, including press-event production, stuffing and organizing mailers, samples, gifting, event setup, content capture, and other immediate execution needs. The role will then transition toward the ongoing allocation above.

WHO YOU ARE

• Highly organized, proactive, detail-oriented, and comfortable owning processes from start to finish
• Strong Excel / Google Sheets skills, with the ability to build and maintain clean trackers, organize data, and work confidently with formulas and reporting
• Highly proficient with AI tools and able to use them effectively for research, organization, analysis, content development, and improving day‑to‑day workflows
• Comfortable learning new platforms and systems quickly
• Strong communicator who is comfortable reaching out, following up, and being persistent
• Interested in beauty, fragrance, fashion, culture, social media, and creator marketing
• Fluent in TikTok and Instagram and excited by creator culture
• Creative, resourceful, and willing to jump between analytical and highly hands‑on work
• Excited by the opportunity to help build a new brand from the ground up

WHAT YOU’LL GAIN

This is an opportunity to get hands‑on experience launching and building a consumer brand at national retail, with direct exposure to creator strategy, social/community, PR, experiential, content, and retail marketing. You’ll work closely with a small team and have the opportunity to take meaningful ownership during a major brand launch.