Public Relations & Communications Coordinator

PRSA Nashville; Nashville, Northern (TN, KY); Hybrid; USD 60,000 - 75,000; Full time

Job summary

Gresham Smith is seeking a Public Relations & Communications Coordinator in Nashville to craft brand content across websites, newsletters and social media while safeguarding consistent messaging across platforms.

You will build relationships with reporters, identify opportunities for SME thought leadership, and manage editorial calendars for timely press outreach and awards submissions. A hybrid in-office role with travel and collaboration across stakeholders awaits.

Qualifications

• Bachelor’s degree in Communications, Integrated Communications, Public Relations, Marketing, Journalism, or a related field
• Minimum of three years of relevant experience
• Strong writing and editing skills, including knowledge of AP style, grammar, and punctuation
• Ability to translate complex architecture and engineering information into engaging content for nontechnical audiences
• Distill key thought leadership concepts into compelling articles and targeted media pitches
• Working knowledge of communications, public relations, and marketing practices and principles
• Media relations experience with developing targeted pitches and reporters relationships
• Experience developing and managing social media content, preferably in a B2B environment
• Knowledge of or ability to learn CMS like WordPress and content dissemination platforms
• Experience with media and social monitoring platforms like Cision, Meltwater, or Muck Rack
• Hands-on experience with HubSpot, PR Newswire, or related platforms
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Strong interpersonal and consulting skills with executives, SMEs, and partners
• Strong time-management and organizational skills with ability to manage multiple assignments
• Ability to lead meetings with agendas and decision communication
• Familiarity with standard office practices and firm policies
• Collaborative, team-oriented approach and ability to build relationships
• Willingness to travel ~15% with overnight stays
• Regular in-office presence in Nashville as part of a hybrid arrangement
• Public relations agency or journalism experience preferred
• Experience in video production and industry interest in architecture/engineering/construction are plus

Responsibilities

• Develop brand-consistent, engaging content including project profiles, website copy, social media, press releases and newsletters
• Identify relevant publications, track editorial calendars, and maintain PR distribution lists
• Build and maintain relationships with reporters and develop targeted media pitches
• Research conference, panel, speaking and interview opportunities for SMEs
• Support industry and employee award submission processes
• Develop and manage social media content and editorial calendars
• Maintain and update website pages using WordPress or similar CMS
• Support or lead execution and measurement of communications strategies and projects
• Monitor and report on social media and external metrics to evaluate campaigns
• Plan, support and manage in-person events like town halls, annual celebrations and client events
• Collaborate with internal stakeholders and marketing partners to ensure timely, accurate communications

Skills

Writing & editing

Media relations

Project coordination

Strategic communications

Time management

Education

Bachelor's degree in Communications or related field

Tools

WordPress

HubSpot

PR Newswire

Cision

Meltwater

Muck Rack

Job description

Public Relations & Communications Coordinator

• 222 Second Avenue S, Suite 1400, Nashville, TN 37201 View on Map

At Gresham Smith, we call it Genuine Ingenuity. Our culture is the cornerstone of who we are, and our people are at the heart of everything we do. United by our Core Purpose to plan, design, and consult to create healthy and thriving communities, we deliver innovative solutions for life’s essential infrastructure and institutions.

About You

We’re looking for someone who has:

• A bachelor’s degree in Communications, Integrated Communications, Public Relations, Marketing, Journalism, or a related field
• A minimum of three years of relevant experience
• Strong writing and editing skills, including knowledge of AP style, grammar, and punctuation, with the ability to provide relevant work samples
• The ability to translate complex architecture and engineering information into engaging content that is easily understood by nontechnical audiences
• The ability to distill key thought leadership concepts into compelling articles and targeted media pitches
• Working knowledge of communications, public relations, and marketing practices and principles
• Media relations experience, including developing targeted pitches and building relationships with reporters
• Experience developing and managing social media content, preferably in a business-to-business environment
• Knowledge of, or the ability to learn, website content management systems such as WordPress, content dissemination platforms, and native social media analytics
• Experience with media and social monitoring platforms such as Cision, Meltwater, or Muck Rack
• Hands‑on experience with HubSpot, PR Newswire, or related platforms
• Proficiency in Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook
• Strong interpersonal and consulting skills, with the ability to work effectively with executives, subject matter experts, technical staff, internal stakeholders, and marketing partners
• Strong time‑management and organizational skills, with the ability to prioritize multiple assignments, meet tight deadlines, maintain attention to detail, and follow up on time‑sensitive deliverables independently
• The ability to lead and manage meetings, including developing agendas, outlining next steps, and clearly communicating decisions and deliverables
• Familiarity with standard office practices and the ability to follow established firm policies and procedures
• A collaborative, team‑oriented approach and the ability to build and maintain strong professional relationships
• A willingness to travel approximately 15%, including overnight stays, based on project and event schedules
• The ability to maintain a regular in‑office presence in our Nashville office as part of a hybrid work arrangement

Public relations agency or journalism experience is preferred. Experience in video production, including storyboarding and conducting interviews, and an interest in or experience with the architecture, engineering, and construction industries are also considered a plus.

About the Role

As the Public Relations & Communications Coordinator, you will:

• Develop brand-consistent and engaging content, including project profiles, website copy, social media and blog posts, press releases, and newsletters that communicate Gresham Smith’s capabilities and value to clients
• Identify relevant industry and national publications, track editorial calendars, and maintain public relations distribution lists
• Build and maintain relationships with key reporters and develop targeted media pitches that showcase Gresham Smith’s thought leadership and expertise
• Research conference, panel, speaking, and interview opportunities for the firm’s subject matter experts
• Support industry and employee award submission processes
• Develop and manage social media content and editorial calendars
• Maintain and update website pages using WordPress or a similar content management system
• Support or lead the execution and measurement of communication strategies, projects, and initiatives based on experience
• Monitor and report on social media and external communication metrics to evaluate campaign effectiveness and identify opportunities for improvement
• Plan, support, and manage in‑person events, including town hall meetings, the firm’s annual internal Celebration, project milestone events, and client‑facing events
• Collaborate with internal stakeholders and marketing partners to ensure communications are accurate, timely, and aligned with firm standards