Director Brand Communications

Lerryn House; New York (NY); Hybrid; USD 140,000 - 150,000; Full time

Benefits offered by this job

Competitive benefits package

Job summary

Lerryn House, a leading boutique luxury fashion and lifestyle PR agency, seeks a Director of Brand Communications to lead its New York office. The role demands senior client leadership, team management and strategic account direction, with opportunities to influence agency growth and client partnerships.

The Director will oversee a curated portfolio of luxury fashion, beauty, wellness and lifestyle clients, strengthen senior client relationships and guide a talented New York team in delivering

Qualifications

• Senior-level PR leadership experience in fashion, luxury or lifestyle brands.
• Proven ability to lead, mentor and develop PR teams.
• Demonstrated excellence in client management and media relations.

Responsibilities

• Lead the New York team, providing direction and mentorship across talent levels.
• Oversee high-end fashion, beauty and lifestyle client portfolios and relationships.
• Develop and oversee integrated PR strategies aligned with brand positioning and business objectives.
• Drive media strategy, planning, pitching and campaign execution across accounts.
• Manage VIP and talent relationships and oversee events and fashion week activity.
• Identify opportunities for account growth and new business development.

Skills

Senior leadership

Mentor teams

Client relationships

Media relations

Job description

A leading boutique luxury fashion and lifestyle PR agency is seeking an experienced Director of Brand Communications to lead its New York office.

This is a senior account leadership opportunity for an established PR professional with a strong background in fashion, beauty and lifestyle communications. The role combines senior client leadership, team management and strategic account direction, with the opportunity to play a meaningful role in the continued growth of the agency.

Working closely with the agency principals and senior leadership team, the Director will oversee a curated portfolio of luxury fashion, beauty, wellness and lifestyle clients, lead the New York team and serve as a trusted strategic partner to both clients and internal teams.

The Role

• Lead the New York team, providing direction, mentorship and support across junior, mid-level and senior talent
• Oversee a portfolio of luxury fashion, beauty, wellness and lifestyle accounts, taking senior ownership of client relationships and account performance
• Serve as a senior day-to-day client lead and trusted advisor, building strong, long-term relationships with founders, executives and brand teams
• Develop and oversee integrated PR and communications strategies aligned with each client's brand positioning, business objectives and cultural relevance
• Lead account planning, media strategy, proactive pitching, campaign development and execution across multiple accounts
• Maintain and deepen relationships with top-tier fashion, beauty, lifestyle and luxury media across print, digital and broadcast
• Drive high-impact editorial coverage and brand visibility across relevant fashion, culture and lifestyle media
• Oversee VIP, celebrity and talent relationships, including product seeding and strategic brand moments
• Lead and support events, fashion week activity, market appointments, press activations and other high-profile client initiatives
• Ensure consistently exceptional client service, strategic thinking and execution across the account portfolio
• Identify opportunities to grow existing accounts and contribute to new business development, pitches and agency growth
• Partner closely with agency principals and senior leadership on overall business strategy and the continued development of the New York office
• Represent the agency and its clients at key industry events and maintain a strong presence within the fashion, luxury and media communities
• Remain close to the work and actively involved in account strategy and execution while providing senior-level leadership and oversight

What We're Looking For

• 10+ years of experience in fashion, luxury, beauty and/or lifestyle PR, ideally within a leading agency environment
• Significant experience managing multiple client accounts and acting as a senior client lead
• Proven ability to develop and execute sophisticated PR and communications strategies for fashion, luxury and lifestyle brands
• Established and highly credible relationships across top-tier fashion, beauty and lifestyle media
• Demonstrated experience leading, mentoring and developing PR teams
• Strong understanding of the fashion and luxury landscape, including media, talent, cultural trends and brand positioning
• Excellent client management skills, with the confidence and judgment to operate as a senior strategic advisor
• Strong written and verbal communication skills, with exceptional presentation and pitching abilities
• Commercially minded, with an interest in contributing to new business, account growth and the broader development of the agency
• Strategic, highly organized and detail-oriented, with the ability to manage multiple priorities in a fast-paced environment
• A hands-on leadership style and genuine enthusiasm for both the creative and operational sides of agency life
• New York City-based and comfortable working within a hybrid environment

The Opportunity

This is an opportunity to take genuine ownership of a New York office within an entrepreneurial luxury fashion and lifestyle PR agency.

The successful candidate will have significant visibility with agency leadership, meaningful responsibility across a sophisticated client portfolio and the opportunity to lead and develop a talented team.

For an experienced Account Director-level PR professional looking for greater influence, autonomy and a meaningful role in the growth of an agency, this represents an exciting next step.

$140,000–$150,000 base salary, depending on experience, plus a competitive benefits package.