PUBLIC RELATIONS ASSOCIATE REPRESENTATIVE - LATIN AMERICA MARKET (LATAM)

Visit Orlando; Orlando (FL); On-site; USD 60,000 - 90,000; Full time

Job summary

Visit Orlando in Orlando, FL is seeking a communications professional to support media outreach and plan press trips. The role requires bilingual proficiency in Spanish or Portuguese and a strong ability to collaborate with journalists, influencers, and partners.

The ideal candidate holds a Bachelor's degree with four years of related experience and is adept at drafting materials in English and Spanish or Portuguese. Local candidates only; relocation not offered.

Qualifications

• Bachelor's degree in a four-year college or university and 4 years of related experience, internships, and/or training; or equivalent combination of education and experience.

Responsibilities

• Supports outreach efforts to generate media interest and increase coverage of Orlando, Visit Orlando and its members.
• Provides support to journalists and influencers, including researching outlets and social channels, recommending story angles and assisting with written materials, photography and b-roll needs.
• Assists with the planning, coordination and execution of group and individual press trips, including the development of itineraries for both traditional media and influencers.
• Supports the development and execution of PR plans tied to Visit Orlando programs and events.
• Drafts and edits press materials, pitches and other communications in English and Spanish or Portuguese.
• Liaises with external Visit Orlando members to gather ongoing information pertinent to publicizing the destination including press information, photography and b-roll video, as well as following up with media coverage updates after press trips.
• Works closely with LATAM PR agencies to monitor travel trends, media activity and market insights that may impact visitation and communications.
• Uses internal databases to handle media requests, send leads to members, update media lists, and record case notes for media assistance.
• Assists in preparation of department reports and presentations as needed.
• Collaborates with cross-functional teams as assigned.
• Ensures all communications protect and reflect the Visit Orlando brand.
• Maintains a safe and organized work environment and supports additional projects as assigned.

Skills

Spanish proficiency

Portuguese proficiency

Education

Bachelor's degree (B.A.)

Job description

Candidates must be located in Orlando. There is no relocation assistance available for this position. Spanish or Portuguese proficiency required.

Major Areas of Accountability

• Supports outreach efforts to generate media interest and increase coverage of Orlando, Visit Orlando and its members.
• Provides support to journalists and influencers, including researching outlets and social channels, recommending story angles and assisting with written materials, photography and b-roll needs.
• Assists with the planning, coordination and execution of group and individual press trips, including the development of itineraries for both traditional media and influencers.
• Supports the development and execution of PR plans tied to Visit Orlando programs and events.
• Drafts and edits press materials, pitches and other communications in English and Spanish or Portuguese.
• Liaises with external Visit Orlando members to gather ongoing information pertinent to publicizing the destination including press information, photography and b-roll video, as well as following up with media coverage updates after press trips.
• Works closely with LATAM PR agencies to monitor travel trends, media activity and market insights that may impact visitation and communications.
• Uses internal databases to handle media requests, send leads to members, update media lists, and record case notes for media assistance.
• Assists in preparation of department reports and presentations as needed.
• Collaborates with cross-functional teams as assigned.
• Ensures all communications protect and reflect the Visit Orlando brand.
• Maintains a safe and organized work environment and supports additional projects as assigned.

Requirements

Education and/or Experience

Bachelor's degree (B.A.) from a four-year college or university and 4 years of related experience, internships, and/or training; or equivalent combination of education and experience.

Ideal candidate is an excellent communicator (verbal and written) with strong organizational skills and a drive to meet deadlines; possesses a pleasant demeanor and enjoys being part of a team; and is interested in growing a career in global communications.

Computer Skills

Intermediate skill level with MS Word, Outlook, PowerPoint, and Access or other database system. CMS experience is a plus.

Language Skills

Ability to read and interpret documents such as safety rules, operating and maintenance instructions and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of the organization. Spanish or Portuguese proficiency required.

Mathematical Skills

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference and volume. Ability to apply concepts of basic algebra and geometry.

Reasoning Ability

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form.

Physical Demands

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle or feel objects, tools or controls; reach with hands and arms; and talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, and depth perception.

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or requirements and does not imply a contract.

About Us

Visit Orlando Mission and Core Values

Our mission is to inspire, promote and grow global travel to Orlando for economic and community benefit. Our Core Values are: (1) WE INNOVATE: We are free to be curious and to create what we imagine. We go beyond delivering what works, we deliver what’s next; (2) WE TRUST: We are stewards of the resources and experiences entrusted to us. We show up for each other and our community. Trust is our currency; (3) WE WELCOME: We are inclusive by nature and diverse by choice. Everyone belongs here; (4) WE SERVE: We are dedicated to serving our community and each other. Service is our superpower; (5) WE “ORLANDO”: We create moments that matter and have a blast doing it! Fun has no height restrictions.