Public Relations Assistant - Entry Level

GEM; Richmond (VA); On-site; USD 32,000 - 48,000; Full time

Benefits offered by this job

Paid training

Mentorship

Career advancement opportunities

Team-oriented environment

Job summary

GEM is seeking an enthusiastic Entry-Level Public Relations Assistant to join our growing team in a role that offers hands-on experience in PR, marketing, brand promotion, event marketing, communications, and community engagement.

No prior PR experience is required; we provide comprehensive paid training, mentorship, and ongoing professional development to help you build skills and launch a career in public relations and brand communications.

Qualifications

• Excellent written and verbal communication skills required.
• Strong interpersonal and relationship-building abilities.
• Positive attitude and willingness to learn.
• Creative mindset with strong organizational skills.
• Ability to multitask and work effectively in a fast-paced environment.
• Team-oriented approach with problem-solving skills.
• Professional and reliable in engaging with the public.
• Degree preferred but not required; recent graduates welcome.
• Experience in customer service, retail, hospitality, events, sales, or student leadership a plus.

Responsibilities

• Assist with planning and execution of public relations and marketing campaigns.
• Support brand awareness and promotional campaigns through events and community outreach.
• Coordinate marketing events, promotions, and community initiatives.
• Build and maintain positive relationships with customers, community partners, clients, and stakeholders.
• Represent client brands professionally at events and public activities.
• Collaborate with marketing, PR, and communications teams to implement campaigns.
• Assist with tracking campaign results and provide feedback for future improvements.
• Support customer engagement and community outreach efforts.
• Stay current on PR, marketing, and event promotion trends.
• Contribute creative ideas to strengthen brand visibility and audience engagement.

Skills

Excellent written communication

Verbal communication

Interpersonal skills

Relationship-building

Organizational skills

Multitasking

Team collaboration

Public relations mindset

Creativity

Positive attitude

Education

Bachelor's degree in Public Relations, Communications, Marketing, Journalism, Business, or related field

Job description

Are you a creative communicator who enjoys building relationships, connecting with people, and promoting brands? We're looking for an enthusiastic Entry-Level Public Relations Assistant to join our growing team.

This is an excellent opportunity for recent graduates and early-career professionals who want to gain hands-on experience in public relations, marketing, brand promotion, event marketing, communications, and community engagement.

No prior public relations experience is required. We provide comprehensive paid training, mentorship, and ongoing professional development to help you build valuable skills and launch a successful career in public relations and brand communications.

Key Responsibilities

• Assist with the planning and execution of public relations and marketing campaigns
• Support brand awareness and promotional campaigns through events, community outreach, and direct engagement
• Help coordinate marketing events, promotional activities, and community initiatives
• Build and maintain positive relationships with customers, community partners, clients, and key stakeholders
• Represent client brands professionally at events and public-facing activities
• Collaborate with the marketing, public relations, and communications teams to execute campaign strategies
• Assist with tracking campaign results and provide feedback to improve future marketing initiatives
• Support customer engagement and community outreach efforts
• Stay current on public relations, marketing, communications, and event promotion trends
• Contribute creative ideas to strengthen brand visibility and audience engagement

Qualifications & Skills

• Excellent written and verbal communication skills
• Strong interpersonal and relationship-building abilities
• Positive attitude and willingness to learn
• Creative mindset with strong organizational skills
• Ability to multitask and work effectively in a fast-paced environment
• Team-oriented approach with strong problem-solving skills
• Professional, reliable, and comfortable interacting with the public
• Bachelor's degree in Public Relations, Communications, Marketing, Journalism, Business, or a related field is preferred but not required
• Previous experience in customer service, retail, hospitality, events, sales, student organizations, volunteering, or leadership is a plus

What We Offer

• Paid training and ongoing professional development
• One-on-one mentorship from experienced marketing and communications professionals
• Clear career advancement opportunities
• Hands-on experience with public relations, marketing, and promotional campaigns
• Opportunities to participate in events, brand promotions, and community outreach
• Collaborative and team-oriented work environment
• Competitive compensation and performance-based incentives
• Opportunities to develop valuable leadership, communication, marketing, and project-management skills

Why Build Your Career With Us?

We're committed to developing the next generation of public relations and marketing professionals. Whether you're a recent graduate, changing careers, or looking for your first opportunity in communications, you'll receive the training, mentorship, and real-world experience needed to build a strong professional foundation.

You'll have the opportunity to work alongside an experienced team, interact directly with customers and community members, support brand campaigns, and develop skills that can help you advance in public relations, marketing, communications, event marketing, and brand management.

Start Your Career in Public Relations

If you're motivated, creative, people-oriented, and ready to grow, we'd love to hear from you.