Public Relations or Fundraising Manager
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for the organization or client; or, if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
Daily Responsibilities
- Evaluate advertising and promotion programs for compatibility with public relations efforts.
- Manage communications budgets.
- Produce films and other video products, regulate their distribution, and operate film library.
- Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
- Develop and maintain the company’s corporate image and identity, which includes the use of logos and signage.
- Formulate policies and procedures related to public information programs, working with public relations executives.
Key Skills
- Social Perceptiveness: awareness of others’ reactions and understanding why they react as they do.
- Active Listening: giving full attention to what others are saying, understanding points, asking appropriate questions, and not interrupting at inappropriate times.
- Writing: effective written communication appropriate for the audience.
- Speaking: communicating information verbally.
- Reading Comprehension: understanding written documents.
- Complex Problem Solving: identifying complex problems, reviewing related information, evaluating options, and implementing solutions.
Tools & Technologies
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- HTML
- Microsoft PowerPoint
- Web browser software
- Microsoft Access
- Data entry software
- Microsoft Project
- Adobe Acrobat
- SharePoint
- Adobe Photoshop
- Microsoft Dynamics
- Facebook
- IBM Notes
- Microsoft Publisher
- Google Docs
- FileMaker Pro
- Adobe Illustrator
- Adobe InDesign
Related Job Titles
- Image Consultant
- Public Information Director
- Major Gifts Officer (MGO)
- Publicity Director
- Marketing Communications Manager
Education and Experience
Educational and experience requirements vary by organization; typically a bachelor’s degree in public relations, communications, nonprofit management, or a related field, and several years of experience in public relations or fundraising are preferred. Specific requirements should be confirmed with the hiring organization.
Benefits and Compensation
Compensation ranges for this role include $64,250 to $208,000 per year depending on location and experience. Salary and benefits are determined by the hiring organization and may include health benefits, retirement plans, and professional development opportunities.