Public Information Specialist

charlottenc; United States; On-site; USD 61,000 - 87,000; Full time

Job summary

The City of Charlotte is seeking a Communications Specialist for the Storm Water Services Communications Team. You will drive external and internal communications that support the department's mission and priorities.

Responsibilities include creating clear content for emails, newsletters, and social media, supporting events, and ensuring accessible communications. This role requires strong writing, storytelling, and coordination skills in a fast-paced team.

Qualifications

• High School Graduate or Equivalent and five (5) years of directly related work experience.
• Bachelor's degree and one (1) year of directly related work experience.
• Master's degree with any related experience is acceptable.

Responsibilities

• Design and execute diverse public information and outreach initiatives aligned with organizational goals.
• Craft clear, compelling written content for emails, newsletters, and social media.
• Assist with community engagement events including setup and breakdown.
• Contribute to multilingual and accessible communications.
• Support social media operations including planning, posting, monitoring, and responding.
• Create on-brand content including copy, graphics, and short videos.
• Analyze and report performance metrics to guide strategy.

Skills

AP style

Public speaking

Storytelling

Social media management

Content creation

Collaboration

Time management

Education

High School Diploma or Equivalent

Bachelor's degree

Master's degree

Tools

MS Office

Sprout Social

Adobe Creative Suite

Social media analytics tools

Job description

Department: Storm Water Services Department

Salary: $60,612.00 - $87,129.74 Commensurate with Experience

Welcome to the City of Charlotte

Charlotte is America's Queen City, opening her arms to a diverse and inclusive community of residents, businesses and visitors alike. Here you will find a safe, family-oriented city where people work together to help everyone thrive. The mission of the City of Charlotte is to deliver quality public services and promote the safety, health, and quality of life for all residents.

Our guiding principles include:

• Attracting and retaining a skilled and diverse workforce
• Valuing teamwork, openness, accountability, productivity, and employee development
• Providing all customers with courteous, responsive, accessible, and seamless quality services
• Taking initiative to identify, analyze, and solve problems
• Collaborating with stakeholders to make informed decisions

SUMMARY

This position is part of the Storm Water Services Communications Team and is primarily responsible for successful implementation of external and internal communications that support Storm Water Services' mission and strategic priorities.

The salary for this position is $60,612.00 - $75,765.00 commensurate with experience

MAJOR DUTIES AND RESPONSIBILITIES:

• Design and execute diverse public information and outreach initiatives aligned with organizational goals.
• Craft clear, compelling written content for various audiences, including emails, newsletter articles, guidance documents, creative copywriting and social media posts.
• Assist with community engagement efforts, including set up, execution and breakdown of events.
• Contribute to inclusive communication efforts, including multilingual and accessible communications.
• Assist with social media operations, including planning, posting, monitoring, and responding, in collaboration with the Communications Team.
• Create on-brand content including copy, graphics and short-form videos using creative storytelling techniques.
• Provide social media support for events and initiatives, ensuring timely and strategic engagement.
• Analyze and report performance metrics to guide strategy and enhance content effectiveness.
• Perform additional duties as assigned.

KNOWLEDGE, SKILLS & ABILITIES:

• Perform and excel within an integrated fast-paced team environment.
• Ability to work collaboratively and build relationships.
• Self-motivated with ability to work independently.
• Strong organizational skills and attention to detail.
• Ability to prioritize multiple tasks and meet deadlines.
• Excellent writing, storytelling, and editing skills and proficient in AP style.
• Ability to clearly communicate technical information to various audiences.
• Demonstrated content creation for digital media platforms, including photography and videography.
• On-camera and public speaking skills.
• Skills in MS Office, Sprout Social, Adobe Creative Suite.
• Willing to work during evenings/weekends as needed.
• Successful candidate must have a valid driver's license and ability to receive and maintain a City Driving Permit.

PREFERRED QUALIFICATIONS:

• Bachelor's degree in communications, marketing, public relations/public affairs or related field.
• Media relations and digital communications experience preferred.
• Background in stormwater, water resources, natural resources, environmental science and/or government, non-profit experience a plus.

MINIMUM QUALIFICATIONS:

• High School Graduate or Equivalent and five (5) years of directly related work experience
• OR
• Bachelor's degree and (1) year of directly related work experience
• OR
• Master's degree

CONDITIONS OF EMPLOYMENT

The City's Background Check Policy requires background checks to be conducted on final internal or external candidate(s) applying for any position with the City of Charlotte. The type of information that will be collected as part of a background check includes, but is not limited to: reference checks, social security verification, education verification, criminal conviction record check, and, if applicable, a credit history check, sex offender registry and motor vehicle records check.

Background checks must be in compliance with all federal and state statutes, such as the Fair Credit Reporting Act (FCRA). The checks must be consistent with the guidelines set forth by these laws requiring organizations to obtain a candidate's written authorization before obtaining a criminal background report, motor vehicle records check or credit report; and to properly store and dispose of information derived from such reports.

Final candidates must pass a pre-employment drug-screening test and physical examination. During the selection process, candidates may be asked to take a skills test, and/or participate in other assessments.

The City of Charlotte is an Equal Opportunity Employer and does not unlawfully discriminate on the basis of race, religion, color, sex, national origin, marital status, age, disability, sexual orientation, political affiliation or on the basis of a