Public Information & Crisis Communications Director

Virginia Military Institute; Lexington, Northern (VA, KY); Hybrid; USD 90,000 - 140,000; Full time

Job summary

Virginia Military Institute seeks a Director of Public Information to lead public affairs, media relations, crisis communications, and executive messaging in support of the Superintendent’s priorities. The role acts as official spokesperson during emergencies and oversees institutional messaging and branding.

Responsibilities include coordinating communications for major initiatives, managing staff and budgets, and ensuring compliance with policies and accessibility standards.

Qualifications

• Master’s degree or equivalent in public relations, media studies, communications, marketing, or related field.
• Five years of related experience beyond the master’s degree.

Responsibilities

• Develop institute-wide strategic communications plans to support the Superintendent’s priorities and institutional goals.
• Coordinate communications activities across offices and events for major initiatives and campaigns.
• Lead crisis communications, serving as spokesperson and advising senior leadership.
• Oversee media relations, messaging, and reputation management across channels.
• Manage internal/executive communications, branding, and event communications.

Education

Master's degree or equivalent in PR/communications

Job description

Virginia Military Institute seeks a Director of Public Information to lead public affairs, media relations, crisis communications, and executive messaging in support of the Superintendent’s priorities. The role acts as official spokesperson during emergencies and oversees institutional messaging and branding.

Responsibilities include coordinating communications for major initiatives, managing staff and budgets, and ensuring compliance with policies and accessibility standards.