Promo and Coupon Planning, Senior Analyst

CVSHealth; Woonsocket (RI); On-site; USD 47,000 - 112,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision coverage

Bonus eligibility

Job summary

CVS Health is seeking an Associate Manager of Category Promo & Coupon Planning & Execution to partner with leaders and drive promotional strategies across divisional merchandising teams. You will help build category and branded coupon pools, execute brand-level promo plans, and work with Loyalty, Promo, Category Managers, and Supply Chain to lift unit sales.

This role requires 5+ years of retail merchandising or marketing experience, strong communication, and the ability to manage multiple

Qualifications

• 5+ years’ experience developing, implementing, and executing retail merchandising and/or marketing programs.
• Strong cross-functional collaboration and stakeholder management.
• Excellent verbal and written communication skills.
• Ability to adapt to changing priorities and timelines.

Responsibilities

• Partner cross-functionally to build and execute promotional plans.
• Manage coupon and promo tools and data entry.
• Analyze performance and report results against KPIs.
• Coordinate with store ops and supply chain to meet schedules.

Skills

Retail merchandising

Marketing programs

Cross-functional collaboration

Data analysis

Communication skills

Education

Bachelor’s degree

Tools

Excel

PowerPoint

MS Office

Job description

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary

CVS Health has a powerful purpose – “Bringing our heart to every moment of your health.” To enable this purpose, we have several initiatives, existing and new, that are re-inventing pharmacy and enabling better health outcomes. In the Merchandising Organization, we support our company’s purpose and our Pharmacy and Consumer Wellness vision to be America’s most trusted health, wellness, and pharmacy care partner, delivering differentiated omnichannel experiences and meeting consumers where they are.

As the Associate Manager of Category Promo & Coupon Planning & Execution, you will use your interpersonal skills to build strong relationships with partners to influence and execute strategies that positively impact the company. As an Associate Manager you will partner with your leader to execute and report on the promotional strategies for our divisional merchandising teams, partnering closely with other leaders in Category Promo & Coupon Planning & Execution and Promotion Optimization.

You will impact our business in the following ways:

• Support your leader in participating in the building and execution of category-level bi-weekly promotional plans deliver on event criteria, themes/claims, or strategically pre-defined category promo KPIs, as established based on the impact promotion has for that category relative to other categories.
• Partner to build category and branded coupon offer pools that support category-level ad plans and drive customer engagement (share of wallet) and deliver unit lift incremental to base regular/promotional unit forecast & plan.
• Ensures execution of brand-level promo and coupon plans that drive unit lift and profitable sales growth in a win-win fashion for CMs and vendors while identifying and addressing funded promo/coupon plans that may be suboptimizing CVS total and category-level promotional KPIs, especially given yellow-tag and store labor constraints.

Operational Project Execution

• Partners cross-functionally, within own team, to leverage outputs of current reporting tools and coordinate communications as needed.
• Executes on tactical steps within project plans with minimal support.
• Partners across departments in the Front Store (Loyalty, Promo, Category Managers, Supply Chain, Store Ops, etc.) to support the execution of project plans.
• Manage collaborative Promotional and Coupon web-based submission tools for maintenance, testing, validation, and data entry.
• Identify and communicate plans, risks, and opportunities with team leaders.
• Participates in meetings/calls with cross-functional partners
• Follows-up on strategic initiatives and provide performance summary.

Delivers Results:

• Continually partners across Category Promo & Coupon Planning & Execution team to evaluate performance against category KPIs based on performance vs. forecast.
• At the direction of leadership, evaluates promo & coupon programs & individual offers for category/branded impact & plans for future based on performance metrics – parameters include categories, brands, SKUs, offer types, offer depth, offer frequency, start/end dates, etc. leveraging overall coupon capabilities.
• Leverages a results-oriented mindset to assign appropriate timelines and accountabilities for initiatives, projects and deliverables. Empowers the team to drive action steps to bring to completion
• Optimizes use of data to support execution of key programs and processes; ensures feedback is incorporated by team into dashboards and reporting to improve utilization and effectiveness

Ad-Hoc Analytics

• Supports reporting and analysis for deep dive/follow up questions related to current state of Front Store sales and progression towards shared goals.
• Adapts current reporting to inform strategies to predict and mitigate sales or assortment needs, in addition to identify trends communicating those to the right partners as needed.
• Translates data insights into meaningful insights and actions

Required Qualifications

The successful candidate will have a strong work ethic, be a self‑starter, and able to be highly productive in a dynamic, collaborative environment. The ideal candidate will have the following knowledge / skill / ability:

• 5+ years’ experience of developing, implementing, and executing retail merchandising and/or marketing programs.
• 5+ years’ experience actively taking on issues in a decisive manner, while keeping broader organizational dynamics in mind and empowering your leaders to obtain results through building behaviors.
• 5+ years’ experience adapting to changing dynamics in real time and finding solutions that satisfy multiple ‘customers’ of the business.
• 5+ years’ experience executing deliverables and managing timelines in a highly collaborative cross functional organization.
• 5+ years’ experience effectively demonstrating excellent verbal and written communication skills, very strong interpersonal and presentation skills.
• 5+ years’ experience collaborating effectively across different business functions, different perspectives, and different styles of leadership.
• 5+ years’ experience handling multiple projects simultaneously while meeting deadlines.
• Expertise leveraging MS Office Suite, including advanced Excel and PowerPoint capabilities.
• Ability to think about the impact of decisions on the broader enterprise.
• Consistent record of exceptional customer service skills in increasing larger scopes of responsibility.
• Deep understanding of merchandising at CVS, or in other like external business models
• Demonstrated track record of high performance.
• Any additional tasks as required by manager or supervisor.
• Bachelor’s degree, or equivalent experience
• Regular and reliable attendance

Skill In:

• Self-directed requiring little direction
• Leverages a continual improvement mindset to create simplicity and improve the colleague and customer experience.
• Strong interpersonal skills as demonstrated by successful collaboration to achieve shared goals.
• Strong time management skills, evidenced by experience being accountable to multiple deliverables on staggered deadlines.
• Strong personal integrity and judgment, evidenced by a track record of managing highly sensitive or highly visible business matters.
• Strong communication skills in both formal and informal writing and speech
• Demonstrating strong attention to detail and follow through with commitments.

Ability to:

• Deliver high quality professional communications, responses, and analyses on a wide range of requests by working quickly, independently and with minimal direction.
• Communicate clearly to small and large groups internally and externally to support complex projects.
• Collaborate cross functionally with leaders and colleagues’ enterprise wide to solution, implement, and drive results.
• Plan and execute short- and long-term goals.

Preferred Qualifications

• 8+ years’ experience of developing, implementing, and executing retail merchandising and/or marketing programs.
• 8+ years of demonstrated successful experience in a highly competitive multi-unit environment. Relevant sectors include retail, healthcare, and pharmaceuticals.
• 8+ years’ experience actively taking on issues in a decisive manner, while keeping broader organizational dynamics in mind and empowering your leaders to obtain results through building behaviors.
• 8+ years’ experience adapting to changing dynamics in real time and finding solutions that satisfy multiple ‘customers’ of the business.
• 8+ years’ experience understanding and breaking down highly complex situations to deliver impactful solutions in real time.
• 8+ years’ experience effectively demonstrating excellent verbal and written communication skills, very strong interpersonal and presentation skills.
• 8+ years’ experience collaborating effectively across different business functions, different perspectives, and different styles of leadership.
• Knowledge of change management techniques a plus
• Masters degree

Education

Bachelors Degree

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is:

$46,988.00 - $112,200.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

We anticipate the application window for this opening will close on: 07/31/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Additional details about available benefits are provided during the application process and on Benefits Moments.