Project Employee, Social Content Publisher - Threads

National Basketball Association (NBA); Secaucus (NJ); Remote; USD 93,000 - 117,000; Full time

Job summary

NBA is seeking a remote, temporary Content Publisher for its Social & Digital Content team. The role involves creating and publishing game and non-game content across NBA social platforms and partners worldwide, with a strong emphasis on basketball storytelling and brand voice.

The candidate should be an active social media consumer with knowledge of trends and analytics. Ideal applicants will have a passion for NBA history, stats, and culture, and be able to work flexible hours including nights

Qualifications

• Expert level knowledge of social media platforms and trends.
• Experience publishing to social platforms for a sports brand or media org.
• Strong editorial background in basketball content.

Responsibilities

• Publish content to NBA social platforms with copy and tags.
• Support content planning across platforms and channels.
• Review metrics and optimize performance based on data.
• Monitor team/player social channels for amplification.
• Adapt to real-time game coverage and scheduling.

Skills

Social media expertise

Sports content publishing

Editorial/publishing

Deadline driven

Team player

Education

Bachelor's degree in Communications

Job description

WORK OPTION: Remote

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This is a temporary position with an expected duration not to exceed (10) months.

Position Summary

This position is part of the NBA Social & Digital Content team which focuses on identifying, creating, and publishing content to the NBA's social and digital platforms and its many domestic and international partners throughout the world. As the demand for content on the NBA's social platforms continues to grow, this is your opportunity to grow with us in a fast-paced, innovative, and collaborative environment, reaching social followers around the world. The ideal candidate is an active consumer of social media and knows the latest social and digital platform trends, and how to create content across those placements. Additionally, they understand how to speak and write about the game of basketball, the NBA’s players, teams, statistics, and history around the game while maintaining the brand’s voice. Lastly, this candidate has their finger on the pulse of the NBA and spends their free time immersing themselves in podcasts, message boards or consuming short and long-form content about the NBA.

Major Responsibilities

• Publish content to the NBA’s social media platforms through text, video or still imagery with copy, tags and additional publishing details required
• Social media platforms may include Instagram, Facebook, Threads, X, TikTok, Snapchat, YouTube, Reddit and more
• Publishing tasks may require real-time game coverage in addition to future scheduling of content
• Assist with content planning across social media platforms which may include promotional broadcast tune-in content, content driving to NBA App and NBA.com, coverage of live events and more
• Review content metrics and implement platform feedback to optimize content performance
• Monitor NBA team and player social platforms for amplification on the NBA’s channels
• Monitor trends across social platforms

Required Skills/Knowledge

• Knowledge of social media platforms at an expert level (including platform trends, how to publish, how to review metrics, etc.) and understands the way fans consume NBA content on the platforms.
• Must have experience publishing to social media platforms for a sports brand or media organization.
• Strong knowledge about the NBA, and is passionate about the storylines surroundings its players, coaches, teams, statistics, standings, and history of the league, as well as excellent understanding of basketball stats and analytics, the rules of the game and the history of the game
• Strong editorial background in basketball, basketball culture and other extensions of the game and experience creating basketball content
• Strong understanding of the NBA’s social voice
• Excellent organizational and project management skills with the ability to work on deadline and handle multiple tasks at once with a precise and detail-oriented approach in a fast-paced environment
• Great communication skills and ability execute feedback given
• Must be a team player who can work collaboratively
• Willingness to work a flexible schedule as this position may include working days, nights, weekends, and holidays based on the NBA calendar

Education

Bachelor's Degree in Communications or related field-preferred

Salary Range

$2,307.69/biweekly

Job Posting Title

Project

Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical; short-term disability; mental health coaching/therapy; and sick time.

Eligibility Note: Not all positions are eligible for these benefits; eligibility may vary by role.

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

About The NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2026-27 season featured 125 international players from a record-tying 43 countries across six continents. The NBA's digital assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.5 billion likes and followers globally across all leagues, team and player platforms. The NBA's Tap to Watch provides seamless access to local, national and global live game telecasts via the NBA App, NBA.com, third‑party digital platforms and NBA partner platforms. NBA Cares, the NBA's global social impact platform, drives change on issues facing fans and communities in the areas of health and wellness, civic engagement, social justice and inclusion, and sustainability.