Project Employee, Digital Content Publishing - NBA App, NBA.com

National Basketball Association (NBA); Secaucus (NJ); Remote; USD 54,000 - 66,000; Full time

Job summary

The National Basketball Association (NBA) is seeking a digital content publisher to publish and program content across NBA App, NBA.com, newsletters and push notifications. This remote role requires strong editorial judgment and NBA fan knowledge.

You'll craft world-class storytelling, curate trending content, build vertical stories, write headlines, and collaborate with the Social & Digital Content Team. Prior CMS and push notification experience preferred.

Qualifications

• Experience publishing within a CMS; WordPress and StoryTeller preferred.
• Strong writing and headline development on tight deadlines.
• Familiarity with AP style and NBA branding guidelines.
• Ability to create fan-centric content across platforms.

Responsibilities

• Publish and program content across NBA App and NBA.com with game-focused stories.
• Write headlines and copy for videos, articles, and features, following AP/NBA style.
• Curate trend-driven sports content for quick publication.
• Collaborate with Social & Digital Content Team for fan-centered content.
• Plan content using data to optimize engagement.
• Coordinate with Content Creation to ensure platform-specific assets.

Skills

Editorial judgment

Writing

Storytelling

Digital content publishing

NBA knowledge

Education

Bachelor's degree in English, Journalism, Communications or related field

Tools

WordPress

StoryTeller

Braze

Job description

WORK OPTION: Remote

_________________

Position Summary

This position is responsible for publishing and programming content within the NBA’s digital channels, including the NBA App (mobile & connected devices), NBA.com, newsletters, push notifications and more. You must be a passionate fan of the NBA, have experience using editorial judgement at a high level and be an experienced digital product consumer, knowing what content experience works best for a basketball fan.

Major Responsibilities

• Creating world-class storytelling in a variety of formats, using text, curation and narrative to uplift visual (video, image, graphic) content
• Curating trending social, news and media content around the NBA quickly, and producing compelling news content from it
• Building, publishing and programming vertical stories within the NBA App and NBA.com with a primary focus around games and game-related content. Content sourced will be videos, photos, text and graphics
• Writing copy for vertical stories, as well as titles & descriptions on videos, articles and featured placements across NBA digital channels. Must be able to follow blended AP and NBA style guides
• Communicating with team members across various assignments. Must know when to ask questions, be engaged and when to take the lead on specific responsibilities
• Work with members of the Social & Digital Content Team to create fan-centric content that resonates across digital platforms. Content can be vertical video stories, editorial articles, photos, graphics, statistical or more
• Using editorial judgment to identify where, how and when content should be programmed on the NBA App and NBA.com. Programming decisions should be rooted in data and a firm understanding of what NBA fans want from their digital channels
• Working closely with the Content Creation team to ensure the video-centric NBA App connected device and mobile experiences have the right content for the respective platform consumers
• Segmenting, building and publishing push notifications for NBA App users
• Supporting the NBA’s direct-to-consumer initiatives by promoting NBA League Pass and NBA ID campaigns throughout the season
• Researching and introducing new content ideas and actively participating in content planning

Required Skills/Knowledge

• Ideally, you have experience working for another sports or media brand. Can include collegiate digital and/or social channels.
• Deeply knowledgeable and passionate about the game of basketball and the NBA, including players, coaches, and teams. You can go beyond naming a favorite player to telling us the most important storylines to watch.
• Previous experience in journalism or related field where working on deadline and editorial judgment were traits needed to succeed. Strong written skills are required, as you’ll need that for headline writing, push notifications, or text-based content (vertical stories, articles)
• Must have previous experience publishing within a Content Management System with WordPress and StoryTeller being preferred
• Must know how to build and send push notifications for the NBA App. Having worked within Braze is preferred
• Strong communication skills are critical - especially for a remote position. You must be able to communicate with the rest of the team, other members of the department, and third-party partners on a nightly basis
• Knowledge of basketball analytics and the rules of the game is key
• Willingness to work on projects when asked and provide creative content solutions when called upon
• Understanding of digital and social media trends - know how people are consuming content and how that could apply to an NBA platform

Education

Bachelor's degree in English, Journalism, Communications or related field preferred.

Salary Range

$2,307.69/biweekly

Job Posting Title

Project

Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical; short-term disability; mental health coaching/therapy; and sick time.

Eligibility Note

Not all positions are eligible for these benefits; eligibility may vary by role.

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

About The NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2025-26 season featured a record 135 international players from a record-tying 43 countries. The NBA's digital assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.5 billion likes and followers globally across all leagues, team and player platforms. The NBA's Tap to Watch provides seamless access to local, national and global live game telecasts via the NBA App, NBA.com, third-party digital platforms and NBA partner platforms. NBA Cares, the NBA's global social impact platform, drives change on issues facing fans and communities in the areas of health and wellness, civic engagement, social justice and inclusion, and sustainability.