Programming Specialist I

BetMGM LLC; New Jersey; On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) with company match

Pre-tax Spending Accounts

Flexible PTO

Professional development reimbursement

Employee resource groups

Ticket giveaways

Job summary

BetMGM is seeking a Programming Specialist I to join the Audience Engagement team in our New Jersey office. You will execute daily sportsbook content programming, configure carousels and banners, and ensure accuracy across states, testing, and QA workflows.

You'll learn our core tools and processes while collaborating with Trading, Promotions, and Enablement to deliver timely, engaging content for millions of customers and support a scalable betting experience.

Qualifications

• 1+ years of experience in operations, content programming, audience engagement or a related digital content or support role.
• Experience working within a content management system (CMS) or other digital content tool.
• Comfort working with complex systems or platforms and learning new tools quickly.
• Strong organizational skills with the ability to manage and prioritize multiple daily tasks.
• Strong attention to detail with a commitment to accuracy and consistency in execution.
• Ability to follow structured workflows and adapt to process changes.
• Strong written and verbal communication skills, with an ability to clearly document or flag issues.

Responsibilities

• Execute daily content programming tasks across the app, ensuring timely and accurate delivery of content.
• Configure features (e.g., carousels, modules, banners) according to content plans and established standards.
• Follow defined workflows, checklists, and QA processes to ensure high‑quality execution.
• Program and monitor multiple layouts at once based on customer data points.
• Understand landscape of A/B testing and program pre‑defined tests to support roadmap.
• Engage with cross‑functional teams like Trading and Promotions, ensuring relevant content is accurate across teams.
• Program and maintain non‑sports content areas across the platform, ensuring accurate and up‑to‑date information for house rules, privacy policies, sitemap, responsible gaming resources, Customer Support messaging, and more.
• Monitor live content to ensure accuracy, functionality, and visual consistency across platforms.
• Looks for opportunities to optimize live displays based for real‑time progression of events, breaking news, and shifts in betting activity.
• Maintain accuracy and consistency in naming conventions, imagery, and other merchandising components.
• Contribute to documentation updates by flagging workflow ambiguities or inconsistencies.
• Flag content gaps, bugs, or execution blockers for escalation and resolution.
• Collaborate with Enablement and Experience teams to provide feedback on tools, content display, or customer experience.
• Develop familiarity with sports calendars, betting markets, and app engagement behaviors.

Skills

CMS experience

Content programming

Jira

Confluence

Attention to detail

Cross-functional teamwork

Tools

Jira

Confluence

Job description

Discover What’s Possible at BetMGM

Ready to make your career legendary? Join us as we bring the magic of Vegas to our players. The BetMGM team has over 1,400 talented members, revolutionizing sports betting and online gaming in the United States and Canada. We’re a brand with technology at our hearts and the most driven and focused talent in the business. As a valued team member, we’re committed to giving you the resources and support you need to thrive.

Our benefits and perks include:

• Medical, Dental, Vision, Life, and Disability Insurance
• 401(k) with company match
• Pre-tax spending accounts including health care FSA and commuter savings
• Flexible paid time off
• Professional development reimbursement and ongoing skills training opportunities
• Employee resource groups
• Swag, ticket giveaways, and more!

At BetMGM, we recognize that every individual plays a meaningful role in our success. That’s why we’re committed to building a respectful, inclusive workplace. It’s the strategy behind every win. By meeting people where they are, we create a culture of belonging where everyone can thrive and a workplace that reflects our values, our people, and our drive to win.

The Opportunity

The Programming Specialist I sits on the Programming pillar of BetMGM's Audience Engagement team, responsible for daily sportsbook programming that puts the right content in the right place at the right time for the right customers. This foundational role focuses on accurate, hands‑on execution of content programming while learning the core tools, workflows, and systems that power the betting experience. The team runs on a 365-day, two-shift schedule and works closely with the Experience and Enablement pillars to deliver content efficiently and amplify the customer experience across all states and territories.

About Us

We are BetMGM. We are revolutionizing sports betting and online gaming in the United States. We are a partnership between two powerhouse organizations—MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Sportsbook, Borgata online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms. We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our goals as a company. We strive to create a culture of empathy where our employees feel valued, heard, and comfortable bringing their authentic selves to work. We want to build a product and a workplace that reflect the communities we serve so we approach our work fearlessly, take responsibility when we get it wrong, and ante‑up again. We play to win, and we are all‑in together. We were recognized as one of Glassdoor’s “Best Places to Work.”

About the Role

The Programming Specialist I reports into the Programming pillar of the Audience Engagement team and is responsible for carrying out daily sportsbook programming, ensuring the right content is in the right place at the right time for the right customers. The Programming team operates on a 365-day, two‑shift schedule. The Programming Specialist I is a foundational contributor focused on accurate execution of content programming and learning core tools, workflows, and systems. This role will work directly with the two additional Audience Engagements pillars: Experience (responsible for optimizing the customer betting experience through data‑led planning, A/B testing, and removing points of friction) and Enablement (responsible for providing the Audience Engagement with appropriate tooling and workflows to support speed and scale).

Scope of function for the Programming Specialist I role includes but is not limited to daily sportsbook programming across all existing states and territories, content‑based A/B test programming, sitemap management and updates, and contributing to process enhancements for the Audience Engagement team at‑large — all in the name of delivering content to our audience in the most efficient means possible and amplifying the customer experience at all times. At the end of the day, we are working together to build best‑in‑class customer experiences for millions of users – with the primary goal of being the biggest and best online sports and gaming operator in the United States.

Responsibilities

• Execute daily content programming tasks across the app, ensuring timely and accurate delivery of content
• Configure features (e.g., carousels, modules, banners) according to content plans and established standards
• Follow defined workflows, checklists, and QA processes to ensure high‑quality execution
• Program and monitor multiple layouts at once based on customer data points
• Understand landscape of A/B testing and program pre‑defined tests to support roadmap
• Engage with cross‑functional teams like Trading and Promotions, ensuring relevant content is accurate across teams
• Program and maintain non‑sports content areas across the platform, ensuring accurate and up‑to‑date information for house rules, privacy policies, sitemap, responsible gaming resources, Customer Support messaging, and more
• Monitor live content to ensure accuracy, functionality, and visual consistency across platforms
• Looks for opportunities to optimize live displays based for real‑time progression of events, breaking news, and shifts in betting activity
• Maintain accuracy and consistency in naming conventions, imagery, and other merchandising components
• Contribute to documentation updates by flagging workflow ambiguities or inconsistencies
• Flag content gaps, bugs, or execution blockers for escalation and resolution
• Collaborate with Enablement and Experience teams to provide feedback on tools, content display, or customer experience
• Develop familiarity with sports calendars, betting markets, and app engagement behaviors

Essential Functions

Must be able to stand or sit and operate computers and other technological devices for extended periods of time

Qualifications

• 1+ years of experience in operations, content programming, audience engagement or a related digital content or support role
• Experience working within a content management system (CMS) or other digital content tool
• Comfort working with complex systems or platforms and learning new tools quickly
• Strong organizational skills with the ability to manage and prioritize multiple daily tasks
• Strong attention to detail with a commitment to accuracy and consistency in execution
• Ability to follow structured workflows and adapt to process changes
• Strong written and verbal communication skills, with an ability to clearly document or flag issues
• Flexible and team‑oriented mindset, with a willingness to take direction and ask questions
• Experience with QA, bug reporting, or cross‑functional collaboration tools (e.g., Jira, Confluence) is a plus
• Familiarity with sports betting, gaming, or a related industry is a plus
• Willingness to travel occasionally domestically and/or internationally

Additional Requirements (if applicable)

• Prior experience with sports, casino, and/or gaming websites and mobile apps
• Demonstrating a strong interpersonal skill set – being able to communicate with team members effectively and emphatically at all levels within an organization
• Being an innovative thinker, someone not afraid to challenge the status quo and ask questions
• Showing a true passion for this industry inclusive of sports, casinos, and entertainment

About Our Culture

Building BetMGM from the ground up takes effort, energy, and teamwork, but that’s what will make leading this industry all the more satisfying. We stay focused on our main goal with the help of these four company pillars:

• Believe in Your Game – Take your shot! There’s a freedom to explore ideas usually only start‑ups are lucky enough to experience.
• Backed by the Best - With our expertise—merged with that of our world‑class investors, we have the opportunity to take this business, and ourselves, farther than anyone has ever imagined.
• Do What’s Right - We operate with clarity and simplicity, always doing the right thing by our customers and each other, standing shoulder to shoulder every day.
• Hustle Hard - Our combined commitment and ambition is what drives us to create some of the most innovative products in the industry.

What We Offer

As a valued employee, we’re committed to giving you the resources and support you need.

• Medical, Dental, Vision, Life Insurance, Commuter Benefits, Paid Time Off, Holidays, Employee Resource Groups and more!

Gaming Compliance Candidate must comply with and support the company’s responsible gambling policies, procedures and initiatives. This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.

BetMGM LLC is an Equal Opportunity/ Affluent Action employer. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status