Programmatic Strategy Lead, Pregnancy & Parenting

Ziff Davis, LLC; Town of Boston (NY); Remote; USD 80,000 - 90,000; Full time

Job summary

Everyday Health Group, part of Ziff Davis, seeks a Programmatic Strategy Lead for their Pregnancy & Parenting portfolio. This role involves strategic revenue growth in digital media, utilizing strong analytical skills and expertise in programmatic advertising. The ideal candidate will thrive in a collaborative environment, leveraging their experience to enhance performance across digital properties and drive innovative advertising solutions.

Benefits

Health and wellness benefits including medical and dental

401(k) with company match

Flexible Time Off

Employee Stock Purchase Plan

Pregnancy and Parental leave

Fitness Reimbursement

Qualifications

• 2+ years in Pricing, Yield Management, or Sales Analytics preferred.
• Experience with SSPs, RTB platforms, and programmatic deals.
• Strong analytical background with communication skills.

Responsibilities

• Lead programmatic revenue growth; maximize revenue and eCPM.
• Monitor partner performance and contribute to revenue strategy.
• Collaborate with Sales and Customer success teams.

Skills

Google Ad Manager

analytical skills

data visualization

communication

problem-solving

Education

Bachelor's degree in business or related field

Tools

Microsoft Excel

BI tools (Domo, Tableau)

Job description

Programmatic Strategy Lead, Pregnancy & Parenting

AdvertisingNew York,New YorkRemote - New York

Everyday Health Group is seeking a Programmatic Strategy Lead to lead programmatic revenue growth on our Pregnancy & Parenting Portfolio. This role reports into our director of Programmatic Strategy.

You'll be a valued member of a collaborative team working across the Everyday Health Group portfolio of sites. We're dedicated and excited about what we do and we work hard to maintain that atmosphere. The right candidate for this position will be smart, enthusiastic, entrepreneurial, a problem solver, a go-getter and above all, a team player. We want people who strive to make positive impacts to the business and challenge those to do more with the great products and resources we have to better serve our clients.

About You:

Strong knowledge and experience working within Google Ad Manager (DFP) for trafficking and reporting

Hands on experience working with SSPs, header-bidding (Prebid/Index Exchange/Amazon) and/or other RTB platforms

Strong analytical background with experience in BI tools (Domo, Tableau, Looker, etc) preferred

Intermediate to Advanced Microsoft Excel Skills (Pivot Table, VLOOKUP, SUMIF,etc.)

A keen interest in digital media operations and online advertising

2+ years of experience in Pricing, Yield Management, and/or Sales Analytics for digital Ad Agency, Publisher, Ad Tech Vendor preferred

Strong analytical background and problem-solving skills

Excellent quantitative, communication, follow through and interpersonal skills

Keen understanding of RTB/Programmatic landscape

Experience building revenue models and data visualization

Ability to understand complex systems and processes

Experience with set up and management of Programmatic Deals, both PMP and PG deals

Bachelor's degree in business, mathematics, science, technical field or equivalent experience

The Work:

Maximizing revenue and eCPM performance for third party revenue across the entire portfolio of digital properties

Work closely with our SSP partners to provide recommendations and insights around third party revenue performance

Monitor partner performance by integrations through in-depth bid analysis reporting

Assist with setup and management of existing and future SSP platforms and third party partners

Contribute to the evolution of overall revenue strategy with A/B testing and analysis

Monitor and maintain ad quality across our portfolio of partners including updating blacklists, monitor acceptable file size, waterfall length and network requests

Collaborate across departments to build and test custom ad revenue programs

Work closely with Sales and Customer success team to come up with new and innovative programmatic deal offerings

Further the development of existing reporting tools and create new tools to optimize and test product changes and revenue impacts

Help inform the direct monetization team on CPM, impression and revenue trends through data-driven insights

Our Culture and Values

We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We em power one another to make informed decisions and to be enabled towards action. We embrace success. We re cognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.

Life at Everyday Health

At Everyday Health Group, a division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.

Everyday Health offers competitive salaries in addition to robust health and wellness benefits including medical, dental, vision, life and disability benefits, Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic, flexible work environment where you can see the direct impact of your performance, then Everyday Health is the place for you. Everyday Health Group has employees located in 40+ states as well as offices in NYC, Asheville, Boston, London, England and Mumbai, India.

Everyday Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.

Note: The salary compensation for this role is $80,000 to $90,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.