Programmatic Strategist (Remote Canada)

OpenKrill; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

100% remote work

Medical, dental, vision plans

Unlimited PTO

Job summary

Directive Consulting is seeking a bold Programmatic Strategist for our remote-first team. You will craft media strategies, manage programmatic campaigns, and leverage data to optimize performance for B2B SaaS clients.

You’ll collaborate with creatives, analytics, and accounts, and serve as the client primary contact with regular performance updates. Experience in DV360 and The Trade Desk is preferred, with a track record of driving growth and achieving KPIs across budgets > $50k/month.

Qualifications

• 3+ years of proven programmatic experience in publishers, ad agencies, or ad tech (B2B SaaS a plus).
• Hands-on media buying, building and optimizing campaigns in DSPs (TTD, DV360).
• Proven ability to plan, buy, measure, and optimize programmatic campaigns across clients.

Responsibilities

• Develop comprehensive media strategies aligned with client objectives.
• Leverage first- and third-party data for precise audience targeting and segmentation.
• Plan, set up, optimize, and report on programmatic campaigns across DSPs.
• Collaborate with creative, analytics and account teams for cohesive execution.
• Communicate with clients, present plans and performance insights.

Skills

Programmatic

B2B SaaS

DSPs

Campaign optimization

Tools

DV360

The Trade Desk

Job description

About The Role

We're looking for a bold, strategic Programmatic Strategist - someone who thrives in the fast-moving world of SaaS and B2B marketing and knows how to make a big impact with budgets and even bigger ideas.

What You’ll Do:

1. Campaign Management:

• Strategy Development: Collaborate with internal teams to create comprehensive media strategies that align with client objectives.


• Data Integration: Leverage first-party and third-party data for precise audience targeting and segmentation.


• Planning and Setup: Develop and implement programmatic campaigns across various Demand-Side Platforms (DSPs) such as DV360, The Trade Desk, and others.


• Optimization: Continuously monitor and optimize campaigns to achieve performance and pacing goals.


• Reporting: Generate and analyze performance reports to provide actionable insights and recommendations.


• Troubleshooting: Quickly identify and resolve issues related to campaign performance and delivery.

2. Team Collaboration:

• Cross-Functional Coordination: Work closely with creative, analytics, and account teams to ensure cohesive campaign execution.

3. Client Relationship Management:

• Communication: Serve as the primary point of contact for clients, providing regular updates on campaign performance and strategy adjustments.


• Presentation: Present campaign plans, performance reports, and strategic recommendations to clients.

What You’ll Bring:

• 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience).


• Hands-on expertise in media buying: building and optimizing campaigns in DSPs, with a preference for experience in TTD and DV360.


• Proven track record in Programmatic media planning, buying, and building measurement frameworks to evaluate campaign success.


• Strong understanding and perspective of how programmatic and other channels (both paid and organic) work together to holistically surpass client KPIs.


• Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month.


• Strong cross-collaboration skills, both within the organization and externally (client-facing), with excellent interpersonal and communication abilities.


• Solid analytical ability, exceptional attention to detail, and a results-oriented mindset, capable of balancing multiple projects effectively.

Goals:

• 1. NSM Attainment: 100%


• 2. CSAT: 4.4+

What We Offer:

• We have a set living wage at Directive; the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.


• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX).


• Benefits to Support the Whole Person:- Mental - Access to certified therapists through Spring Health, membership to Headspace- Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care- Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave- Financial - Traditional and Roth 401(k) with a 3% company match- Bonus - Annual bonus based on tenure, which scales in total amount over time- Annual Company-wide Retreat.

Work Environment Requirements

As a remote-first company, you'll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to [e-mail].

Additional Information

At Directive, one of our core values is People First. We're committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-DC1